Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Benchmark Email
Score 6.4 out of 10
N/A
Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
$0
per month
Twilio
Score 7.4 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
Benchmark EmailTwilio
Editions & Modules
Pro
Starting at $13
per month
Enterprise
Custom
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
Benchmark EmailTwilio
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Features
Benchmark EmailTwilio
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Benchmark Email
9.5
7 Ratings
16% above category average
Twilio
-
Ratings
WYSIWYG email editor7.86 Ratings00 Ratings
Dynamic content10.06 Ratings00 Ratings
Ability to test dynamic content9.34 Ratings00 Ratings
Landing pages10.04 Ratings00 Ratings
A/B testing10.06 Ratings00 Ratings
Mobile optimization10.07 Ratings00 Ratings
Email deliverability reporting10.06 Ratings00 Ratings
List management10.07 Ratings00 Ratings
Triggered drip sequences8.24 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Benchmark Email
8.3
7 Ratings
7% above category average
Twilio
-
Ratings
Dashboards7.66 Ratings00 Ratings
Standard reports10.07 Ratings00 Ratings
Custom reports7.23 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Benchmark Email
10.0
1 Ratings
17% above category average
Twilio
-
Ratings
Inbox Display10.01 Ratings00 Ratings
Email Previews10.01 Ratings00 Ratings
Best Alternatives
Benchmark EmailTwilio
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Mad Mimi
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Score 10.0 out of 10
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VerticalResponse
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Score 10.0 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Conversica
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Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Benchmark EmailTwilio
Likelihood to Recommend
7.0
(7 ratings)
6.5
(70 ratings)
Likelihood to Renew
8.0
(1 ratings)
8.1
(5 ratings)
Usability
-
(0 ratings)
9.5
(10 ratings)
Performance
-
(0 ratings)
7.0
(15 ratings)
Support Rating
-
(0 ratings)
5.7
(16 ratings)
Implementation Rating
-
(0 ratings)
9.5
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Benchmark EmailTwilio
Likelihood to Recommend
BenchmarkONE
For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Read full review
Twilio
Twilio excels in customer service applications, enabling automated SMS updates or voice calls for order confirmations and support. It's ideal for implementing two-factor authentication, enhancing security for online services. However, it's less suitable for businesses needing in-depth, custom telephony infrastructure, as it primarily offers standard, API-driven solutions, or for regions with limited internet connectivity, where cloud-based services may be unreliable.
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Pros
BenchmarkONE
  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
Read full review
Twilio
  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Cons
BenchmarkONE
  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
Read full review
Twilio
  • In my opinion, online support is extremely subpar for clients.
  • In my experience, no way to talk with anyone without a $1,500 investment monthly in their service.
  • In my experience, be prepared to wait at least 2-4 days to receive even one response from their support.
Read full review
Likelihood to Renew
BenchmarkONE
No answers on this topic
Twilio
We have standardized our processes surrounding Twilio. The entire process just works! There is no significant gap that we need to fill. Instead of thinking about Twilio's replacement, we'd rather focus on our customers with Twilio. It meets all our uses-cases currently. We haven't even explored the entire suite of applications to determine what other use cases we may potentially use.
Read full review
Usability
BenchmarkONE
No answers on this topic
Twilio
Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since.
Read full review
Performance
BenchmarkONE
No answers on this topic
Twilio
The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
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Support Rating
BenchmarkONE
No answers on this topic
Twilio
I've never had to contact Authy's support. Of course, that's because Authy is so simple and easy to use that there hasn't been any need to. Authy correctly implements the time-based one-time password (TOTP) protocol, and becomes it conforms to the standard, it easily replaces Google Authenticator for your needs.
Read full review
Implementation Rating
BenchmarkONE
No answers on this topic
Twilio
The developer APIs and SDKs are super easy to follow.
Read full review
Alternatives Considered
BenchmarkONE
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
Read full review
Twilio
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and all questions you may have. I highly recommend it!
Read full review
Contract Terms and Pricing Model
BenchmarkONE
No answers on this topic
Twilio
Being in South Africa, direct local currency support would be nice
Read full review
Return on Investment
BenchmarkONE
  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
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Twilio
  • Adding in phone numbers onto our onboarding sequence has increased our user activity by about 30%. We believe due to the users being more invested in the application now.
  • On top of that, our first SMS has increased our week 1 retention by about 15%. Pushing users to go on the app more than 2-3 times has been a struggle and SMS seems to be a solid driver in retention.
Read full review
ScreenShots

Benchmark Email Screenshots

Screenshot of

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.