Bombora vs. TrustRadius for Vendors

Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.

Incentivized

If you are looking for the best customer support, and want to collect quality reviews from your clients TrustRadius for Vendors is the best option. If you want your products to be reviewed by real users, if you want the reviews to be relevant and authentic, TrustRadius is providing it. If you are really interested in what your clients think and how they use your product, what challenges they are facing this is the right platform to work with.

Incentivized

• Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
• The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.

Incentivized

• Actively working with us to generate reviews
• Actively working with us to showcase the reviews we get
• Actively presenting us to the market by featuring us on special pages such as Vector Databases — and on the TrustRadius home page
• Professional team providing us with services — but also colleagues and friends
• We needed better ways to sort our reviews for score and recency, and TrustRadius for Vendors helped us get there

Incentivized

• Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
• Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
• Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.

Incentivized

• Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
• While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
• It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.

Incentivized

We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful

Incentivized

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs

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Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

The team is great to work with. They're responsive, personable, and overall easy to work with. I also like how they don't try to upsell you and talk about renewals all the time - this happens often when we talk to our G2 client success and sales teams.

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There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

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Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

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My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.

Incentivized

Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.

Incentivized

The offerings at TrustRadius for Vendors are right on par with the other similar services we use. What sets TrustRadius for Vendors apart is their customer service and ability to address out personal needs and provide strategic recommendations on how we can make the most out of our paid partnership with them. Other similar providers don't seem to deliver best-in-class customer service.

Incentivized

Need improvement in places such as visualisation & UX

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• Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
• Bombora helped us identify key target accounts that brought great net new business to our company.

Incentivized

• We can't necessarily track ROI on this, but TrustRadius for Vendors has definitely influenced many buyers at some point in their purchasing journey.
• Webhooks would help us track some of the above & when we get them set up, I'm sure we'll see many new leads coming in.
• We just signed on for Buyer Intent, so we will be able to speak on this later on.

Incentivized