Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…
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TrustRadius for Vendors
Score 9.2 out of 10
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Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.
$30,000
per year
Pricing
Bombora
TrustRadius for Vendors
Editions & Modules
No answers on this topic
Customer Voice
Starting at $30,000 (multi-year discount available)
per year per product
Offerings
Pricing Offerings
Bombora
TrustRadius for Vendors
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
The best Intent data solution isn't one-size-fits-all. To build a package that works best, we need to know a few things, like:
- The volume of Intent data needed
- Preferred integrations or partner platforms
- The level of support you need to get started
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
Product Launches: When introducing a new product or feature, I think TrustRadius can be a valuable platform to collect early user feedback and reviews, helping build initial trust and interest. Vendor Selection: In my opinion, it's great for organizations looking to make informed decisions when choosing vendors or software solutions, as it provides real-world insights from peers. Content Marketing: TrustRadius reviews can be integrated into marketing materials, adding credibility and helping potential customers make purchase decisions. Customer Feedback: In my experience, it's an effective channel for gathering and addressing customer feedback, improving product or service quality. Competitive Analysis: I think it helps in understanding how your offerings compare to competitors through user reviews and ratings.
Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
TrustRadius has an exceptional CSM team that provides outstanding support and guidance throughout our journey.
The reach of TrustRadius is impressive, allowing us to tap into a vast audience of potential buyers and decision-makers.
TrustRadius has established a good reputation in the market as a trustworthy and reliable platform for authentic customer reviews, adding to the credibility of the reviews shared and further enhancing our brand's reputation when potential customers research us on TrustRadius.
Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
The support is really great, we have a regular meetings scheduled where our AE is very helpful in supporting our marketing activities and getting more user reviews. We are also well informed about any news regarding the TrustRadius for Vendors awards and new features. Whenever there was any issue, it was quickly solved thanks to proactive approach.
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
The only other review platform that we pay for is G2. TrustRadius for Vendors is very highly regarded in the space (if not the most highly regarded), and I would say it's equivalent to G2 on the capabilities and customer service side, aside from the fact that it garners higher quality reviews. I do believe it is a bit more expensive, though.
Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
Bombora helped us identify key target accounts that brought great net new business to our company.
TrustRadius for Vendors has been a great spot for prospects to view all that we have to offer. We have noticed a lot more traffic on our profile since we started our premium subscription
Intent data has let us target a new group of individuals that we hadn't been advertising to before.
I would like to see an increase in conversion rates. So our conversions on the page have remained the same, unfortunately.
