42 Ratings
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Top Rated
636 Ratings
42 Ratings
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Score 8 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
636 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

In my opinion, this analytics tool is amazing for large organizations with a lot of clients approaching them via their websites. In this manner, this tool will help them to get to know the behavior of their loyal clients. It has many useful analytical tools and offers multiple customizations and the reports would be the most helpful part for the companies. Since the user interface is hard along with the deployment so one has to get help from an IT person to make things work on starting days.
Frank Debras Niel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
WYSIWYG email editor
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Dynamic content
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Ability to test dynamic content
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Landing pages
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
A/B testing
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Mobile optimization
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Email deliverability reporting
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
List management
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Triggered drip sequences
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Lead Management

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Lead nurturing
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Lead scoring and grading
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Data quality management
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Automated sales alerts and tasks
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Campaign Management

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Calendaring
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Event/webinar marketing
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Social Media Marketing

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Social sharing and campaigns
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Social profile integration
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Reporting & Analytics

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Dashboards
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Standard reports
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Custom reports
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Platform & Infrastructure

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
API
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Role-based workflow & approvals
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Customizability
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with Salesforce.com
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Integration with Microsoft Dynamics CRM
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with SugarCRM
Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3

Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are managing marketing via emails using it and hence I can claim that its email marketing is transcendent.
  • We can interpret and analyze data as well.
  • The insight it provides and analytics are quite helpful for us.
  • The level of Flexibility.
  • Mobile access.
Harmonys Jacey | TrustRadius Reviewer

Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Braze

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Braze

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Braze

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Braze

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Braze

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Braze

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Braze

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing is strong within the Oracle ecosystem. The company used Eloqua as it had a strong product roadmap in terms of features for the marketing team to leverage on a day to day. The CDP platform that is offered by Eloqua sets it apart from the competition as it really gives a full view of the prospect and lead.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Scalability

Braze

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.0
Based on 124 answers
Indeed the tool scalability is a strong feature. We at Ingersoll Rand had a few opportunities to add new modules/features to overcome some initial obstacles and this has always been an option with Eloqua. From the use of "Wash Machines" on Automation program Logics and filters to Custom objects.
Fabricio Velasco | TrustRadius Reviewer

Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Braze
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Likelihood to Renew

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Braze
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Braze
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.0

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