The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.
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Mailchimp
Score 7.9 out of 10
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Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
Bronto is not cheap, but it's valuable if you use it correctly. MailChimp has a better message editor and better third party apps, and is cheaper than Bronto and it more honest and transparent in pricing (very important for a partner!). Bronto has better segmentation tools and …
Harris was not suitable for our needs and was not user-friendly... the interface (of the version we had) seemed data and generally had limited capabilities, especially with regard to email design.
MailChimp (note: I can only speak to my experience using the free version) was …
Bronto is way more vast and has a lot more segmentation options than MailChimp. We also selected Bronto because MailChimp was not able to do mobile design. MailChimp does have a better email editor as far as drag and drop goes; if you plan on using HTML in the creation of your …
Bronto is more powerful in segmentation and campaigns, and it also allows for emails to be custom-designed without knowing HTML. MailChimp didn't have as much power but the design and user-interface was much more user-friendly. MailChimp felt like they were there to guide you …
The only other email marketing platform I have used is MailChimp, and I feel that Bronto is much more sophisticated and has far greater customization options.
Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true …
Main reason we elected to utilize Bronto was the integration with our ERP system. Secondary consideration was the ease of creating marketing automation through workflows.
Bronto does all of it in one platform, including product recommendations. The only system that comes close is Zaius, and it’s twice the price and doesn’t do social posting.
There's a lot of email marketing software out there, and our company works with a lot of different programs. It's what we're known for, and it's how we've done business for a long time. My job is to figure out what software best suits what company we're working for. Bronto is …
They have a strong Magento integration, which is a great thing for B2C Magento e-commerce business. Also, they have all the automation features, which allows you to automatize the sendings depending on your strategy, but Bronto charges additional for each new features.
Although it may not appear to be as modern as other email marketing platforms, Bronto's backend capabilities are solid and produce results that drive sales. Simply put, Bronto is a great example of how looks aren't everything.
Bronto has much better suited personalized customer support. You work with your account manager who helps you get up and running, and then (optional) you can book time with a strategist that will go over your program goals and help you figure out what tasks to tackle first to …
Bronto is the cadillac of email programs. But for most people a Jetta, or even a Ford Focus is just fine. After helping clients use several platforms, we chose MailChimp to use for our company and for any new clients who want our help for email.
I've used other email programs but MailChimp seems to be the most intuitive, cleanest interface, and easiest to use. Embedding the email sign up is straightforward and I don't have to go to a marketplace to buy a program (like Constant Contact) if I want more than a simple sign …
Generally, Mailchimp is substantially cheaper for smaller companies compared to the Enterprise level email marketing systems. Additionally, Mailchimp offers the agency-focused advantages of programs like Campaign Monitor, but with an easier billing system and lower monthly …
Our company actually uses a couple different pieces of email marketing software, as different verticals are different sizes and have different needs. Mailchimp is used by one of our smaller divisions since we don't need anything too fancy and want to keep overhead costs low. …
Mailchimp is the most cost effective solution. The ease of use, the look of the emails, the options Mailchimp gives you, and the price of it all. There is no reason you should go with iContact or Constant Contact when Mailchimp is an option. They are just too easy to use and …