Top Rated
100 Ratings
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Score 7.9 out of 100
9 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Wunderkind, formerly BounceX

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Wunderkind, formerly BounceX
Data Transfer
Criteo Dynamic Retargeting
7.5
Wunderkind, formerly BounceX
DSP integration
Criteo Dynamic Retargeting
7.7
Wunderkind, formerly BounceX

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Wunderkind, formerly BounceX
Ad campaign creation
Criteo Dynamic Retargeting
6.7
Wunderkind, formerly BounceX
Ad deployment
Criteo Dynamic Retargeting
6.5
Wunderkind, formerly BounceX
Display advertising
Criteo Dynamic Retargeting
7.4
Wunderkind, formerly BounceX
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.4
Wunderkind, formerly BounceX

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Wunderkind, formerly BounceX
Ad dashboards
Criteo Dynamic Retargeting
7.2
Wunderkind, formerly BounceX
Ad performance reports
Criteo Dynamic Retargeting
6.8
Wunderkind, formerly BounceX
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Wunderkind, formerly BounceX
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Wunderkind, formerly BounceX
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Wunderkind, formerly BounceX
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Wunderkind, formerly BounceX

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Wunderkind, formerly BounceX

  • Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
  • Great account management and fast turnaround times to address evolving needs we have
  • Very robust site experience capabilities to accommodate a lot of different use cases
Phil Irvine | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Wunderkind, formerly BounceX

  • Self service content management
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Wunderkind, formerly BounceX

No score
No answers yet
No answers on this topic

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Wunderkind, formerly BounceX

Wunderkind, formerly BounceX 1.0
Based on 2 answers
Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.
Laura LeMond | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Wunderkind, formerly BounceX

Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Wunderkind, formerly BounceX

  • For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return
Phil Irvine | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

Wunderkind, formerly BounceX

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Wunderkind, formerly BounceX

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Wunderkind, formerly BounceX
5.9

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Wunderkind, formerly BounceX

Support Rating

Criteo Dynamic Retargeting
Wunderkind, formerly BounceX
1.0

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