Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.
$500
per year per user
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
Why I chose Emma over Constant Contact: I felt like I got lost in the sea of people/customers at Constant Contact... plus I felt like their own email marketing messages that they sent weren't very good... in an essence they weren't practicing what they preached well.
We chose Emma in addition to Sendgrid to protect the integrity of our transactional email deliverability. Emma's delivery rates were good. We later found MailChimp a bit cheaper and easier to work with in our specific use case but I still think it's worth testing Emma if you're …
Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users …
At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the …
Mail Chimp: the price was better, but the platform was not predictable. You did not get the same support with MailChimp. Constant Contact: This is an outdated system that does not make it easy to design modern, clean emails and I consider it a dinosaur.
MailChimp seems to offer more customizable options than Emma, but Emma is far less buggy. I used Constant Contact while working with another nonprofit organization and did not anything about it.
Emma is a good alternative, but I think MailChimp may be a better and more affordable alternative. Especially since MailChimp is continuously releasing new features and improving their product.
I use MailChimp a lot, and while I like it, at the end of the day Emma simply is the most cost-effective. There's not a HUGE learning curve, compared to MailChimp, which is nice, since our non-designers can take a proverbial 'whack' at an email and we can trust that it will get …
I like Emma much better than MailChimp because of the flexibility and ease of the user interface. I used MailChimp for a previous position and I felt like the home page was definitely more cluttered and it had a clumsier navigation portal. I also think Emma's email design …
Emma is a step up from Constant Contact and two steps up from Mailchimp. Emma is affordable and easy to use for all types of companies, but especially for smaller firms and startups. It’s in compliance with SPAM laws, but has an advanced platform to keep your emails from going …
Emma had a more robust multi-level account structure which empowered individual locations to participate at the ground-level. Additionally corporate was able to maintain oversight, template creation, marketing automation, and data reporting. The goal is to provide the locations …
Emma is the easiest to use platform I've tried so far. It was easy to setup and send the first enewsletter. The functionality is very user friendly and it "makes sense" as you go through to add content and users. It's made being a marketing team of one very efficient.
Emma was the perfect solution for what we were looking for due to its easy to use interface, relatively low cost and basic functionality. We were not looking for expensive, complex tools to send out multiple campaigns with various controls and tests. We also were impressed with …
None of those platform were good for an agency and their clients. Managing multiple email clients in one system isn't something you find everywhere. It's also not easy to pay for the other platforms since they are built for the enterprise and not SMB.
Constant Contact and MailChimp do not offer a white label option so they were out of the running early on for us. Campaigner does offer white labeling but their pricing is outrageously higher than Emma, their customer service isn't nearly as good and their tool isn't as …
Verified User
Professional
Chose Emma by Marigold
We chose Emma because at the time we didn't need a full marketing automation platform like Pardot or Marketo and just wanted an easy to use, well priced email communications tool that integrated with our CRM Salesforce.
Emma might be better if you need personal account management, custom made emails, etc. Mailchimp works great for a DIY team or project with less complex needs. Not a fan of Mad Mimi.
Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
User satisfaction is high for our users who are regularly using the platform.
Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
