Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…
N/A
Twitter Counter (discontinued)
Score 6.9 out of 10
N/A
Twitter Counter provided insights from Twitter for users of any size, from individuals to agencies and large corporations. Additional features included optimized tweet timing, audience insights and engagement, and competitor monitoring. The service is discontinued.
For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
Twitter Counter is the best tool for surveying your brand's and campaigns' performance. It gives a good statistical analysis. This analysis of tweets will help you to grow your account, determine when to tweet and what to tweet, and help you with overall growth. Though it is little difficult to understand (you have to navigate through all the features to learn the tool), once you learn it, it is easy to use. It will help you understand the market requirement.
Something very comfortable is that you do not have to open another account, just with the username on Twitter access to the tool and you can see the evolution of the profile every day, I can see if the number of users increased or not.
In addition, I can observe data of my followers, the data of who I follow, and something very important: I can see my tweets and compare data.
its interface allows to observe weekly, monthly and if desired data and for a better analysis a quarterly of all this data.
In terms of analysis, we use it to achieve media monitoring work in a political campaign. This allowed us to evaluate and verify the strategy that was used was the correct one.
We would like to add more public profiles at no cost
In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
Inaccurate Prediction: Twitter predictions are usually ineffective. For instance, Twitter Counter has always wrongly predicted the number of Twitter followers we will gain from a Twitter campaign or at a certain date.
Poor customer support; Takes an average of two weeks to get a response from Twitter support. There is also no Live help desk team to talk to when you need an immediate assistance.
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
it is not complicated to use, ideal to have an image of the account, in a short time. You can predict the future if you consider that you have a good strategy.
In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
in general it is a tool not very complicated, it is more difficult for those who do not master the English language, but even without mastering the language in its free phase you can immediately interpret the data it offers.
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
I've used AgoraPulse and Hootsuite for analytics in the past. For a small organization that needs to keep a relatively tight budget control while still being able to delve into its analytics over the past year, Twitter Counter has the edge over AgoraPulse and Hootsuite. Both require much higher monthly payments for analytics that cover that length of time. Twitter Counter doesn't try to be an all-in-one solution, and in that regard, it stands out for reporting, especially for smaller organizations that do not need the full functionality of more expensive AgoraPulse or Hootsuite packages.
We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
