What users are saying about
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
402 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Likelihood to Recommend

Flurry Analytics

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
Stephen Jaynes | TrustRadius Reviewer

Optimizely Web Experimentation

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Flurry Analytics
Optimizely Web Experimentation
6.9
a/b experiment testing
Flurry Analytics
Optimizely Web Experimentation
8.1
Split URL testing
Flurry Analytics
Optimizely Web Experimentation
8.1
Multivariate testing
Flurry Analytics
Optimizely Web Experimentation
6.3
Multi-page/funnel testing
Flurry Analytics
Optimizely Web Experimentation
5.8
Cross-browser testing
Flurry Analytics
Optimizely Web Experimentation
6.9
Mobile app testing
Flurry Analytics
Optimizely Web Experimentation
6.9
Test significance
Flurry Analytics
Optimizely Web Experimentation
7.0
Visual / WYSIWYG editor
Flurry Analytics
Optimizely Web Experimentation
7.0
Advanced code editor
Flurry Analytics
Optimizely Web Experimentation
6.9
Page surveys
Flurry Analytics
Optimizely Web Experimentation
7.2
Visitor recordings
Flurry Analytics
Optimizely Web Experimentation
7.1
Preview mode
Flurry Analytics
Optimizely Web Experimentation
6.7
Test duration calculator
Flurry Analytics
Optimizely Web Experimentation
6.8
Experiment scheduler
Flurry Analytics
Optimizely Web Experimentation
7.7
Experiment workflow and approval
Flurry Analytics
Optimizely Web Experimentation
6.8
Dynamic experiment activation
Flurry Analytics
Optimizely Web Experimentation
6.6
Client-side tests
Flurry Analytics
Optimizely Web Experimentation
6.8
Server-side tests
Flurry Analytics
Optimizely Web Experimentation
6.5
Mutually exclusive tests
Flurry Analytics
Optimizely Web Experimentation
5.7

Audience Segmentation & Targeting

Flurry Analytics
Optimizely Web Experimentation
6.9
Standard visitor segmentation
Flurry Analytics
Optimizely Web Experimentation
7.9
Behavioral visitor segmentation
Flurry Analytics
Optimizely Web Experimentation
6.6
Traffic allocation control
Flurry Analytics
Optimizely Web Experimentation
7.6
Website personalization
Flurry Analytics
Optimizely Web Experimentation
5.7

Results and Analysis

Flurry Analytics
Optimizely Web Experimentation
6.9
Heatmap tool
Flurry Analytics
Optimizely Web Experimentation
7.6
Click analytics
Flurry Analytics
Optimizely Web Experimentation
6.6
Scroll maps
Flurry Analytics
Optimizely Web Experimentation
7.7
Form fill analysis
Flurry Analytics
Optimizely Web Experimentation
6.6
Conversion tracking
Flurry Analytics
Optimizely Web Experimentation
7.3
Goal tracking
Flurry Analytics
Optimizely Web Experimentation
7.3
Test reporting
Flurry Analytics
Optimizely Web Experimentation
7.3
Results segmentation
Flurry Analytics
Optimizely Web Experimentation
6.0
CSV export
Flurry Analytics
Optimizely Web Experimentation
6.3
Experiments results dashboard
Flurry Analytics
Optimizely Web Experimentation
6.5

Pros

Flurry Analytics

  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
Anonymous | TrustRadius Reviewer

Optimizely Web Experimentation

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Flurry Analytics

  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
Tsahi Tal | TrustRadius Reviewer

Optimizely Web Experimentation

  • Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
  • Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Flurry Analytics

Flurry Analytics 3.7
Based on 5 answers
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
Kiran Naiga | TrustRadius Reviewer

Optimizely Web Experimentation

Optimizely Web Experimentation 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Flurry Analytics

No score
No answers yet
No answers on this topic

Optimizely Web Experimentation

Optimizely Web Experimentation 8.0
Based on 57 answers
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
Ashley Smith | TrustRadius Reviewer

Reliability and Availability

Flurry Analytics

No score
No answers yet
No answers on this topic

Optimizely Web Experimentation

Optimizely Web Experimentation 9.0
Based on 10 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Flurry Analytics

Flurry Analytics 10.0
Based on 2 answers
No answer on this topic is available.

Optimizely Web Experimentation

Optimizely Web Experimentation 6.0
Based on 10 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Flurry Analytics

No score
No answers yet
No answers on this topic

Optimizely Web Experimentation

Optimizely Web Experimentation 9.1
Based on 28 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Online Training

Flurry Analytics

No score
No answers yet
No answers on this topic

Optimizely Web Experimentation

Optimizely Web Experimentation 3.0
Based on 1 answer
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Anonymous | TrustRadius Reviewer

Implementation Rating

Flurry Analytics

No score
No answers yet
No answers on this topic

Optimizely Web Experimentation

Optimizely Web Experimentation 8.0
Based on 22 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Flurry Analytics

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events.It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Tsahi Tal | TrustRadius Reviewer

Optimizely Web Experimentation

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Flurry Analytics

No score
No answers yet
No answers on this topic

Optimizely Web Experimentation

Optimizely Web Experimentation 7.6
Based on 50 answers
It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.
Katie Goh | TrustRadius Reviewer

Return on Investment

Flurry Analytics

  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
Stephen Jaynes | TrustRadius Reviewer

Optimizely Web Experimentation

  • Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.
Anonymous | TrustRadius Reviewer

Pricing Details

Flurry Analytics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Web Experimentation

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Flurry Analytics
9.0
Optimizely Web Experimentation
7.6

Likelihood to Renew

Flurry Analytics
3.7
Optimizely Web Experimentation
9.0

Usability

Flurry Analytics
Optimizely Web Experimentation
8.0

Reliability and Availability

Flurry Analytics
Optimizely Web Experimentation
9.0

Performance

Flurry Analytics
10.0
Optimizely Web Experimentation
6.0

Support Rating

Flurry Analytics
Optimizely Web Experimentation
9.1

Online Training

Flurry Analytics
Optimizely Web Experimentation
3.0

Implementation Rating

Flurry Analytics
Optimizely Web Experimentation
8.0

Scalability

Flurry Analytics
Optimizely Web Experimentation
7.6

Add comparison