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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    TrustRadius for Buyers

    Score8.9 out of 10
    N/ATrustRadius delivers the most credible B2B technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content.

    $0

    per month

    Pricing
    FollozeTrustRadius for Buyers
    Editions & Modules
    Folloze
    Contact Sales
    Free
    $0
    Offerings
    Pricing Offerings
    FollozeTrustRadius for Buyers
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FollozeTrustRadius for Buyers
    Considered Both Products
    Folloze
    No answer on this topic
    HG Insights
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    40 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    46 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    36 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    41 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    FollozeTrustRadius for Buyers
    Engagement
    Comparison of Engagement features of Folloze and TrustRadius for Buyers
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    TrustRadius for Buyers
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and TrustRadius for Buyers
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    TrustRadius for Buyers
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and TrustRadius for Buyers
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    TrustRadius for Buyers
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and TrustRadius for Buyers
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    TrustRadius for Buyers
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and TrustRadius for Buyers
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    TrustRadius for Buyers
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Best Alternatives
    FollozeTrustRadius for Buyers
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    SourceForge
    Score9.9 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    SourceForge
    Score9.9 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeTrustRadius for Buyers
    Likelihood to Recommend
    7.6
    (49 ratings)
    8.8
    (220 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    5.0
    (6 ratings)
    Usability
    7.7
    (49 ratings)
    8.6
    (8 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    4.5
    (3 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    4.5
    (3 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeTrustRadius for Buyers
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    HG Insights
    Well suited: For a company or organization that knows what they need to solve problems or optimize processes. TrustRadius for Buyers is ideal as you can check out categories and alternatives and read super-specific reviews that apply to your use case. Less appropriate: If you are unsure what you're trying to accomplish or the area/function to optimize with software, you can be overwhelmed with the vast offer of reviews because you don't know where to look.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    HG Insights
    • [The] overall rating helps to filter a low rated software without wasting time [and] the user can research high rated software products for making a purchase.
    • The pros and cons can be viewed for every software, which speeds up the [research] on the key points of [the] user experience [of] the software.
    • [The] features scorecard helps to see how effectively the software's features [are] helping the user.
    • [The] alternatives features help the user to see other competitive software or platforms, which provide a solution for the user.
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    HG Insights
    • Sorting of the default view of reviews since the initial reviews can play a big role in decisions.
    • More visibility into what went into certain product's score for the rating it has.
    • Help secure great deals on the softwares for which reviews are available.
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    HG Insights
    since
    it is a page that provides data although very long to read are specific and
    technical as they are, data of people who have used or use the program you may
    need for the company, and help us solve a problem, without the need to hire
    external consultants or expensive programs, saving us money in the company
    Incentivized
    Read full review
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    HG Insights
    It is very helpful for me in buying softwares. I come up with a practical and confident solution once I use it. The reviews I saw were genuine. I was able to save time and increase my productivity with the help of TrustRadius for Buyer's. Also, overall interface is well structured
    Incentivized
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    HG Insights
    We did not need to contact support. I tried to skip the question like it says to but the system wouldn’t let me
    Incentivized
    Read full review
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    HG Insights
    Again, I didn’t have much to do with the implementation of the product. I heard from internal sources that there were few issues with scalability but they were resolved
    Incentivized
    Read full review
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    HG Insights
    While G2 and Capterra cover a wider range of categories, TrustRadius focuses specifically on business technology solutions. TrustRadius is known for its emphasis on verifying user reviews and providing in-depth insights. Their user base consists of professionals and decision-makers, making it a valuable resource for trustworthy and detailed feedback. G2 and Capterra offer broader market coverage and a wide range of products. I personally do not prioritize any specific platform. Wherever I find detailed information, I use it.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    HG Insights
    • It's had a positive impact in helping us be confident in the selections we make
    • It's also had a positive impact in opening us up to other products/offerings we would not have known about
    • It's further allowed us to have deeper conversations with vendors about potential pitfalls we would not have known about otherwise
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.