Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
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per month
Google Analytics 360
Score 8.4 out of 10
N/A
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google …
Google Analytics (free version) is typically my go-to recommendation for most companies. Small to medium size businesses, definitely. Larger organizations with need for a complex account structure / hierarchy and the need for highly customized analytics metrics, dimensions, …
Google Analytics is a great first step into the world of analytics. For a major corporation, especially in eCommerce or retail, or any business with a sizeable marketing spend, the standard (free) version of Google Analytics won't stack up, and wouldn't be reliable for …
Well, I suppose it's worth comparing the two versions of Google Analytics. I believe the difference really is as simple as how large your total managed monthly traffic. If it's over the threshold (10 million/month, if I recall), then GA 360 (the premium version) is a must. If …
As long as the budget isn't in question, then I think you get a lot more for your money for 360. Having more confidence in the data is essential, your typical GA suite is good but there are limitations. These limitations unfortunately mean that a lot of the time you are having …
Piwik: On the downside, it counts time spent on the page the same way GA does. The interface looks cluttered as if it’s missing a stylesheet. And while its main focus is being a GA alternative, it can’t compete with Google’s AdSense and AdWords integration. But to be fair, most …
There are several enterprise web analytics solutions - Adobe Marketing Cloud, IBM Enterprise Marketing and WebTrends and Google Analytics Premium. Google Analytics Premium is much easier to use and master than other solutions.
I am also an advanced IBM Digital Analytics user and beginner Adobe Site Catalyst user. I definitely prefer GA Premium for non retail clients due to the ease of use, flexibility and robust marketing attribution modeling. I also prefer it for multi-site implementations due to …
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Chose Google Analytics 360
Google Analytics Premium is the more user friendly experience of the two. If you want people in your organization, outside of your analytics/web department to look at and occasionally use the tool, then this would be the ideal choice. However, the amount of times you are going …
GAP is far more intuitive than any other analytics vendor, what it lacks in reporting robustness it makes up in usability. A very solid product, business and technical users both can get up and running on this tool in no time.