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Hootsuite Enterprise vs Vertical Response Comparison

Based on 47 user reviews

Quotes From Member Reviews

We asked business professionals to review each product. Here are some excerpts of what they said.

Overall Rating

The Pros

The Cons

Likelihood to Renew

Usability Rating

Availability Rating

Performance Rating

Overall Support Rating

Online Training

Implementation Rating

Alternatives Considered

Return on Investment

Pricing Details

Starting PricePrice N/A$9/month (USD)
Trial Available?
Free Version Available?
Vertical Response - I Love It!
May 16, 2014
It sends email to your supporters email address and Facebook inboxes. It has a nice drag and drop interface, but you can also use HTML. Good selection of templates. It would be great if it were integrated with LinkedIn and Instagram.
Easy for a Novice!
December 13, 2013
For entry level email marketing professionals, Vertical Response's simple dashboard, fast search features, and easy of use make it a great choice for organizations with a limited budget.
Underwhelming, but it works.
December 4, 2013
Integration with Salesforce is a plus, and there are some good templates to get started. However, the user interface is very clunky and unintuitive.
Vertical Response as Email Marketing Solution
December 6, 2013
Vertical Response is a cost effective option for consolidating marketing across multiple properties. The API is a great way of allowing users to send mail directly from VR or from our in-house application which is connected through the API. We would like to see more granularity around opt-out messages.
Small Business Friendly, Lacking Tools for Growth
December 5, 2013
Vertical Response has great templates that do not require HTML skills. I has a simple user interface and it's quite easy to do basic things like upload lists and manage contacts. But the product does not offer any marketing automation features or even list segmentation.
Vertical Response works for SMBs
December 4, 2013
Cost was a big factor in the selection of Vertical Response. It is very user-friendly and intuitive, and has reduced the time we have needed to take to manage our email marketing. It would be good to have more sophisticated multi-variate and A/B testing capabilities and easier integration with 3rd-party tools.
Vertical Respnse Review
December 4, 2013
Vertical Response is a very strong product and it was great for keeping a DB of customers and creating online signups. I would like to have access to more templates and a better editor for the web-based email.
VR is a cost efficient tool, great for email marketing starters
November 26, 2013
Vertical Response is a good email platform and has increased our lead generation. Analytics are very helpful for tracking engagement and social sharing is quite easy to use. Email templates are hard to customize and the WSYIWYG is a bit limiting.
The Best SMB Email System on the Market
July 17, 2013
Vertical Response is a great email platform enabling a 12% conversion rate on campaigns. Excellent integration with Salesforce and great usability. Reporting could be better.
Easy Set Up & Integration with Salesforce
May 17, 2013
Vertical Response was selected over MailChimp and ExactTarget because of seamless integration with Salesforce, cost, feature set. Strong points are point and click integration with Salesforce, and tracking of email receipt in the constituent Salesforce record. Some minor issues around updating existing email lists and with images in cloned emails but, overall, the products intuitive, and easy-to-learn with strong product support.
Switched from Salesforce for simplicity, cost.
December 31, 2012
Board Director at a small nonprofit replaced Salesforce with Vertical Response for contact management / email marketing as Salesforce was too complex for an organization of this size. Vertical Response works very well and is free for nonprofits.
VR - Infrequent user integration with SFDC
December 13, 2013
Vertical response's integration with Salesforce, pricing model, and ability to track data makes it a great solution for a low volume sender.
A Director of Marketing without having to hire one
December 13, 2013
Creates professional looking email marketing campaigns, efficiently tracks contacts and generates usable reports and analytics. It could have better integration with social media and more intuitive design features.
Vertical Response, an excellent service for managing corporate and SMB mailing campaigns
December 13, 2013
An excellent service for in-house or SMB mailing campaigns. However, there are many other competitors that provide the same functions, level of service, and pricing.
Great service for small businesses that want to look really professional.
December 4, 2013
This is s more professional tool than many generic free tools and provides good email templates. It's generally easy to use, but requires some HTML knowledge if you stray from the standard templates.
Vertical Response Rocks!
December 4, 2013
Very easy to use, inexpensive product with good templates. SOme formatting issues, but overall a great product for small businesses.
Vertical Response; Great tool if it meets your requirements
December 4, 2013
Vertical Response is a good starter email package with good deliverability, integration with Salesforce and customer support. However, limited functionality is unlikely to appeal to companies with more advanced requirements.
Vertical Response Keeps Your Biz Climbing
December 4, 2013
Vertical Response has good list segmentation capabilities and is easy enough to use even for novices. Navigating support options can be tricky.
Vertical reponse made a HUGE difference in my department !
November 26, 2013
I use Vertical Response mostly for tracking response rates on deparment surveys. The reporting is very good and the product is easy to use.
Vertical Response a Winner
July 15, 2013
Great mass emailing tool with easy-to-use templates. Great customer service. Excellent value for money.
Great for teams of any size
October 6, 2014
HootSuite Enterprise is easy to use and it’s easy to get new users up to speed. It would be great to have the ability to track any links and not just the shortened links.
HootSuite Enterprise: Great functionality but at too great a price?
September 13, 2014
HootSuite Enterprise works well with a wide range of social media networks and can be managed in one place. It provides users with the ability to create customized analytic reports. While the enterprise level includes expedited support, there is still room for improvement in terms of the consistency of the response times. The integrated HootSuite Syndicator and the RSS Reader app both have room for improvement.
Team functionality and clean UI are great.
September 24, 2012
An advertising agency with a very large team and a large number of social properties uses HootSuite to manage all social activity using the Team functionality. They find HootSuite highly collaborative and great to work with.
Scheduling and analytics both very strong.
September 30, 2012
Social media and IT manager at a digital agency impressed with scheduling and analytics capabilities of HootSuite Enterprise.
Team workflow is crucial for our global team.
September 24, 2012
A social media manager explains why HootSuite Enterprise is such a great fit for a large team of community managers each responsible for a range of different products.
Reliable, easy-to-use; analytics could be better.
October 2, 2012
Manager of a social media team at an institute of Higher Education discusses how they use HootSuite Enterprise to build engagement with prospective students.
Enterprise version very intuitive. Analytics weak.
October 2, 2012
A large media agency was looking for a tool that would provide centralized management of multiple social properties with sophisticated permissioning. HootSuite Enterprise provides very strong functionality in these areas at a very affordable price point.
Hootsuite Enterprise is a big hit!
October 7, 2014
HootSuite Enterprise makes it easy to manage online/digital campaigns in one platform. While the app directory is a great feature, the apps are not available on mobile devices.
Best in class, but need to focus on ad campaign management
September 12, 2014
HootSuite Enterprise works well for multiuser management. This social media management platform has great tools for scheduling posts to Twitter or Facebook. However advertising management has room for improvement. It would be great to see a partnership with LinkedIn.
Excellent tool that should be taken advantage of!
November 4, 2013
Hootsuite is great for scheduling social media posts! It makes it much easier for finding all of your content at once and setting it to post at a consistent time.
Definition of Social Media Management: Hootsuite Enterprise
January 10, 2014
Hootsuite has a very user-friendly interface and organizes all our social media accounts very well It saves us a lot of time. It would be great if there were more training tutorials and the main desktop is a bit overwhelming as there is such much going on.
Help me fully manage tasks within the product
November 1, 2013
Post scheduling and editing options are great and the UI is intuitive. Limitations with Facebook (no home feed, cannot tag people with @ symbol) are an issue, and the reporting window is too narrow at 35 days. This make is impossible to do trending charts.
I love Hootsuite
November 4, 2013
Great team functionality allowing for collaboration and post scheduling to multiple channels is very easy. It's also a good listening tool. It would be nice if there was Buffer like plug-in for adding articles to the feed. There are some images with posting images so that they render correctly. We love the iPhone / iPad app.
Hootsuite Enterprise Review
November 1, 2013
Hootsuite Enterprise has a user-friendly dashboard and the product is easy to learn. The ability to customize reports was very helpful. While Hootsuite Enterprise account comes with one-on-one customer support, the support person was not always able to answer our questions. Hootsuite Academy though is a great resource.
Hootsuite enterprise for the everyday company
October 25, 2013
Hootsuite is great for teams and makes it easy to manage additional users by assigning tasks etc. Great analytics and monitoring capabilities. It would be great if we could see impressions and who our top influential users are on each social network. The addition of a buffer tool to spread posts throughout the day would also be useful.
Great Tool for Improving Marketing Efficiency
October 30, 2013
Hootsuite Enterprise enables me to manage multiple client accounts in one place. It's easy to assign people to teams and coordinate activity centrally. The ability to set up customer streams and track keywords is very useful. The user interface for adding scheduled posts by uploading a spreadsheet is awkward and could be improved.
Getting organized
October 28, 2013
Hootsuite helps keep us organized. We have many different teams managing multiple streams but Hootsuite makes sense of it all. Scheduling and posting are much easier, especially using the Hootlet.Reporting could be a little more robust with better tagging, and I wish follower data were more extensive.
HootSuite Review
August 25, 2013
HootSuite Enterprise works very well for monitoring, publishing and team management / workflow. Upgraded from Pro to Enterprise due to the large number of social platforms being managed across the country and also the need to have access to HootSuite University. Training is critically important to build confidence and efficiency with the product! Customer service is great. However, one person of the organization must take the time to understand the product thoroughly and act as liaison between Hootsuite and the team.
Hootsuite Enterprise for Social Media Agency
July 22, 2013
Agency uses Hootsuite to handle social media account monitoring and content posting for 200+ small business clients. They started with a free trial and upgraded from the Pro to Enterprise edition for additional support and a personal connection to the company. Great product: The "team" infrastructure works well in an agency environment. Reporting is not all that it could be.
HootSuite as one of the leading Social Media management platforms
June 5, 2013
Small agency uses HootSuite both internally and on behalf of clients. They upgraded from Free to Pro to Enterprise and love the product for its tracking and monitoring capabilities, ease-of-use, integration with Google Analytics and great support and training options.