Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$1,188
per year 1 User, 10 Social accounts
Sprout Social
Score 8.3 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
Hootsuite
Sprout Social
Editions & Modules
Professional
$99
per month (billed annually) 1 User, 10 Social accounts
Team
$249
per month (billed annually) 3 Users, 20 Social accounts
Hootsuite is a much more cost-effective option, despite many of the strengths, that both Sprout Social and Agorapulse have to offer. Even with a tool like Tweetdeck, Hootsuite's offering is more in-class and good for an organization just starting out or looking to scale a …
Buffer was the only one that could compete with Hootsuite, but [no] other has [had a] real impact on the social media scheduling tool world. Semrush, to me, was a disaster, and Sprout Social is not as accurate as Hootsuite. I guess Hootsuite is just the most popular tool …
Hootsuite was a more effective social media management platform than Sprout Social, which felt less comprehensive at a similar price point. Hootsuite also has some excellent tools that were not widely available on many of the other competitors despite the competitors being …
Ultimately, we selected Hootsuite for the benefits-to-cost ratio it had. Sprout Social has an incredibly robust platform with great social listening, a nice scheduling calendar, and a lot of metrics you can view, plus team post creation and approval flows. It's an impressive …
Hootsuite is way better than Sprout Social as it is much easier to use and understand and the analytics capabilities and dashboards are far more intuitive and useful for social media strategy. Sprout Social use cases are not as extensive as Hootsuite, although Sprout Social is …
Overall, Hootsuite is very similar to Sprout Social. some of the analytics are a little different, but the posting process is similar. Sprout does have a social listening too, but i can't remember how it compares to Hootsuite.
Hootsuite lacks many features as i've said before. I think their reporting is also not as great as other platforms. I find the interface really messy and hard to navigate. The metrics also vary a lot between platforms which makes comparing success between channels very …
Hootsuite’s free service is most useful to me at this time as social media management does not have a large budget within my business. However, they are no longer offering it at this time which has led me to go to another service. Over the years, Hootsuite has been taking away …
We selected Hootsuite due to the pricing and past experience of ease of use in the tool. We knew they could deliver an easy-to-use tool to achieve what we needed. We have a growing social media marketing team, and Hootsuite is able to make the best use of its time, allowing for …
Hootsuite is better because we do not have so many failed posts. We can set up or schedule a post without having to worry whether or not our post will go through. Sometimes we could be on Holiday and we would get a notification from the previous company about the post failing. …
Hootsuite is a bit less busy and easier to use,they also offer a lot of learning resources and tools. I like the simple interface in comparison to others.
The cost is more within our budget and ease of use is similar in both products so we chose Hootsuite over Sprout as affordable for our basic news, but we hope to grow with Hootsuite and be a larger partner as we expand.
Hootsuite exceeds any other social media management platform on the market in terms of usability and value. The interface simply suits the way I and my colleagues like to work.
Comparably, Sprout would be similar from a cost point but its interface is much smoother. Falcion.io is also similar, however, they have poor customer support.
Hootsuite was a great entry-level tool v/s some of the other tools like Falcon and Netbase in terms of breadth of features and solutions across verticals. I feel Hootsuite does a great job for D2C brands v/s enterprise solutions that need a more robust set of features and …
Hootsuite really doesn't provide a level of functionality that meets these other players in the space. While Hootsuite was an early entrant into the space and has benefited from this, they lack the innovation, functionality, and flexible pricing options that these other …
Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also …
It's easier to work with, it's the one that's been around to my knowledge. I've used it in different companies because it's the one they [chose] to use before I arrived. It has great connectivity. It allows you to add different companies to one account. It allows you to invite …
We are HubSpot partners so we still use HubSpot. We also have a free Hootsuite account. We use Sprout Social because we liked the tools and the reporting.
Sprout Social had a much better UI and also enabled us to scale. I liked the Sprout social platform due to the ease of use and adoption across our team. It seemed better fit for agency management. However, Hootsuite has improved their offering and with the change in social …
Sprout Social's hashtag trend identification and analysis capabilities, overall real-time analytics, and simple ramp-up were the major draws of the product for our team. By comparison, Hootsuite's column-oriented dashboard is the most customizable and optimal for seeing "the …
Sprout Social's power shines in reporting and analytics when compared to Hootsuite Enterprise. In a market that is filled with social media management platforms, Sprout Social was a breath of fresh air with its clean interface and easy to digest social media analytics graphs.
I didn't select Sprout. Clients selected it. I would recommend Buffer. I also wanted one client to evaluate AgoraPulse. I haven's used Hootsuite enough to know it would stack up. The primary reason the one client selected Sprout was for the approval ability. I definitely feel …
Personally, I found the interface for Hootsuite less user friendly, and felt Spout Social had a cleaner interface that was easier to use. Feature to feature, Hootsuite and Sprout were fairly comparable, but I found Sprout Social to be more affordable. Regarding publishing …
Sprout is better for social listening and responding to issues, where Hootsuite is better for collaboration with team members on tasks. Hootsuite is also better for scheduling out bulk content. I was not part of the selection process for Sprout Social but was brought on board …
We found that Sprout had everything we wanted and at a good price, so we didn't really compare. We just knew that Hootsuite was not at all what we needed in anyway shape or form.
I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for …
I've used Hootsuite, which does not offer half as much functionality as Sprout Social, however it was more cost effective for my company's primary social channels and provided the base functionality I needed for automatically posting Instagram, Facebook, Twitter, and Pinterest …
We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price.
We have used Hootsuite in the past and we prefer Sprout Social because it's easier to use, more intuitive and visually appealing, provides more robust analytics, and is better organized so we can find things more easily.
I haven't used Hootsuite in years. But we switched over because Hootsuite would allow you to schedule content in advance but you would still have to publish within an app on your phone. Sprout Social published on its own once schedule in the software. Sprout Social also offered …
Although the products are very similar, I've just found Sprout Social more intuitive to use. The dashboards they provide and how they've streamlined processes within the platform, prove for a very positive user experience for us. In my opinion, everything is simply laid out, …
Sprout Social is probably my top pick of the lot, mainly due to its simple navigation and content calendar. While some of the other platforms have more robust functionality and integrations, I've found I'm more comfortable using Sprout Social and would prefer a seamless user …
For the money, I have not found Sprout's equal. Admittedly no service is perfect, which is why your tech stack is in fact a stack. For the time it saves, the reports it generates, and the tabs it allows me to keep on an inordinately large competitive landscape, Sprout is and …
Sprout Social is easy to set up and use. It didn't take much time to get all of our marketing clients set up in the system, and it's an affordable social media management platform. Sprout allows us to manage multiple social media platforms for our clients and schedule their …
Verified User
Director
Chose Sprout Social
I've used many tools and this is one of the easiest. Very easy to set-up, pull reporting and get started. Others only have a boolean search which is very complicated. The pricing is reasonable and I highly recommend this product.
As a CMS, Sprout Social, in my opinion, is the best. Their customer service is terrific. Where they lose me is on price and the ability to add a number of users to the platform.
For my clients who are using Sprout Social over the other available options, it came down to ease of setup and use, the insane quality of customer support, their social reporting, and analysis, influencer identification, social measurement, and engagement, scheduling, and …
Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
The ability to tag people or companies across all the social platforms (instagram and Linkedin)
If you're scheduling a post that is going out across all your social channels it would be good to be able to bulk move them if you have to post them on a new date instead of having to do it manually one by one
I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.