Hotjar vs. Jotform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.1 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Jotform
Score 8.7 out of 10
N/A
Jotform Enterprise is a digital workspace productivity tool that provides a platform for organizations. The aim of Jotform Enterprise is to give companies an easy-to-navigate tool that makes reaching out to customers, collaborating with coworkers, and collecting e-signatures and data a more seamless process. Jotform Enterprise strives to enable companies to make data-driven decisions without compromising when it comes to quality and security. It doesn’t matter what type of…
$0
Pricing
HotjarJotform
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Free
$0.00
Bronze
$34.00
Monthly
Silver
$39.00
Monthly
Gold
$99.00
Monthly
Enterprise
Custom
Offerings
Pricing Offerings
HotjarJotform
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
HotjarJotform
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
HotjarJotform
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Hotjar
-
Ratings
Jotform
8.2
120 Ratings
6% above category average
Survey templates00 Ratings8.5103 Ratings
Themes00 Ratings8.0109 Ratings
Custom logo/branding00 Ratings8.2113 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Hotjar
-
Ratings
Jotform
8.5
114 Ratings
0% below category average
Changes to live survey00 Ratings8.795 Ratings
Question design help00 Ratings8.194 Ratings
Multiple question types00 Ratings8.6111 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Hotjar
-
Ratings
Jotform
8.1
94 Ratings
2% below category average
Survey logic flexibility00 Ratings8.194 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Hotjar
-
Ratings
Jotform
8.6
116 Ratings
6% above category average
Response tracking00 Ratings8.6109 Ratings
Data export00 Ratings8.9110 Ratings
Standard reports00 Ratings8.699 Ratings
Custom reports00 Ratings8.493 Ratings
Analytics00 Ratings8.287 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Hotjar
-
Ratings
Jotform
8.2
94 Ratings
1% below category average
Access controls00 Ratings8.090 Ratings
Compliance00 Ratings8.585 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Hotjar
-
Ratings
Jotform
7.8
71 Ratings
3% below category average
Vendor-offered crowdsourcing00 Ratings7.755 Ratings
Respondent restrictions00 Ratings7.971 Ratings
Best Alternatives
HotjarJotform
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.8 out of 10
Qualaroo
Qualaroo
Score 6.6 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Medallia
Medallia
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarJotform
Likelihood to Recommend
8.7
(101 ratings)
8.7
(140 ratings)
Likelihood to Renew
5.1
(2 ratings)
8.6
(7 ratings)
Usability
9.7
(6 ratings)
8.8
(93 ratings)
Support Rating
9.6
(4 ratings)
8.0
(81 ratings)
Implementation Rating
-
(0 ratings)
8.2
(3 ratings)
Ease of integration
9.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
HotjarJotform
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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Jotform
We use it for mostly community surveys and I absolutely prefer it over any other survey program out there. It is easy to create, easy to understand and easy to navigate. I love the QR code option it creates for you to share your form/ survey with others. It really is the best out there!
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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Jotform
  • Gathers information on my clients
  • Gathers and organizes information on my prospects
  • Enables my Team to use the form I create as a Template so they don't have to re-create it which saves them valuable time.
  • Educates clients about the benefit of supplementation
  • Educates my prospects
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Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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Jotform
  • The price is too high for casual users like myself
  • The automation took some time to figure out (that's understandable)
  • Making the forms look uniform took a lot of time to setup
  • Some parts like the approval emails, notification emails can be confusing
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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Jotform
I need this software to run my business, it's built around it.
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Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Jotform
As a seasoned user who relies on seamless online forms for a multitude of purposes, I can confidently attest that JotForm has not only simplified the form creation process but has also elevated it to new heights.JotForm's interface is a masterpiece of intuitive design. Even if you're a newcomer to the world of online form creation, the platform's user-friendly layout will have you crafting professional-grade forms in no time.
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Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Jotform
I honestly have not used the support feature with Jotform. From what I can see when I look information up, everything I want to do something that I can't figure out myself it seems to not be a possible solution or edit that Jotform is currently capable of.
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Implementation Rating
Contentsquare
No answers on this topic
Jotform
the most valuable things that Jotform give free trial, so the resistant users can get the experiences of the easiness and more handling to the digital things
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Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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Jotform
Typeform is better hands down [in my opinion]. It's not even a comparison as [I feel] JotForm doesn't work properly and [from my experience I think] their support is very problematic. I would suggest using Typeform or using GravityForms as an alternative to JotForm. Whatever you do, [I feel you shouldn't] depend on JotForm for something that is important to your business or research project.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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Jotform
  • It saved me time. Within minutes I was able to create and share forms to collect demographic data.
  • While struggling to use another software, I thought of Jotform and it was able to assist me with collating the data I had to confirm results previously obtained.
  • I could not easily identify what new information was provided in a resubmission by a respondent.
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ScreenShots

Jotform Screenshots

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