What users are saying about
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Top Rated
1783 Ratings

HubSpot Marketing Hub

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Top Rated
1783 Ratings
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Score 8.5 out of 100
5 Ratings
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Score 9.6 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Lead Liaison LMA
5.7
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Lead Liaison LMA
1.0
Dynamic content
HubSpot Marketing Hub
8.3
Lead Liaison LMA
9.1
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Lead Liaison LMA
9.1
Landing pages
HubSpot Marketing Hub
8.9
Lead Liaison LMA
1.0
A/B testing
HubSpot Marketing Hub
8.4
Lead Liaison LMA
8.8
Mobile optimization
HubSpot Marketing Hub
8.8
Lead Liaison LMA
9.1
Email deliverability reporting
HubSpot Marketing Hub
8.9
Lead Liaison LMA
1.8
List management
HubSpot Marketing Hub
8.9
Lead Liaison LMA
2.7
Triggered drip sequences
HubSpot Marketing Hub
9.0
Lead Liaison LMA
8.6

Lead Management

HubSpot Marketing Hub
8.6
Lead Liaison LMA
4.6
Lead nurturing
HubSpot Marketing Hub
8.8
Lead Liaison LMA
1.9
Lead scoring and grading
HubSpot Marketing Hub
8.4
Lead Liaison LMA
3.7
Data quality management
HubSpot Marketing Hub
8.6
Lead Liaison LMA
9.1
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Lead Liaison LMA
3.6

Campaign Management

HubSpot Marketing Hub
8.7
Lead Liaison LMA
8.7
Calendaring
HubSpot Marketing Hub
8.4
Lead Liaison LMA
8.6
Event/webinar marketing
HubSpot Marketing Hub
9.0
Lead Liaison LMA
8.8

Social Media Marketing

HubSpot Marketing Hub
8.7
Lead Liaison LMA
8.8
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Lead Liaison LMA
8.8
Social profile integration
HubSpot Marketing Hub
8.7
Lead Liaison LMA
8.8

Reporting & Analytics

HubSpot Marketing Hub
8.6
Lead Liaison LMA
1.2
Dashboards
HubSpot Marketing Hub
8.7
Lead Liaison LMA
1.8
Standard reports
HubSpot Marketing Hub
8.7
Lead Liaison LMA
1.0
Custom reports
HubSpot Marketing Hub
8.5
Lead Liaison LMA
1.0

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Lead Liaison LMA
6.3
API
HubSpot Marketing Hub
8.4
Lead Liaison LMA
1.0
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Lead Liaison LMA
8.8
Customizability
HubSpot Marketing Hub
8.6
Lead Liaison LMA
1.0
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Lead Liaison LMA
9.1
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Lead Liaison LMA
9.1

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Lead Liaison LMA
1.0

Likelihood to Renew

HubSpot Marketing Hub
10.0
Lead Liaison LMA
9.1

Usability

HubSpot Marketing Hub
8.0
Lead Liaison LMA
8.2

Reliability and Availability

HubSpot Marketing Hub
9.1
Lead Liaison LMA

Performance

HubSpot Marketing Hub
8.9
Lead Liaison LMA

Support Rating

HubSpot Marketing Hub
8.7
Lead Liaison LMA
9.1

In-Person Training

HubSpot Marketing Hub
9.1
Lead Liaison LMA

Online Training

HubSpot Marketing Hub
9.1
Lead Liaison LMA

Implementation Rating

HubSpot Marketing Hub
7.3
Lead Liaison LMA
9.1

Scalability

HubSpot Marketing Hub
7.3
Lead Liaison LMA

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