What users are saying about
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Top Rated
1783 Ratings
Top Rated
55 Ratings

HubSpot Marketing Hub

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Top Rated
1783 Ratings
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Score 8.5 out of 100
Top Rated
55 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Zoho CRM Plus

• For organizations that have yet to make the CRM move, Zoho CRM Plus is a great place to start. • For organizations looking to provide more integrations between their sales, marketing, and services integrations, Zoho CRM Plus is an affordable way to experience those benefits.
Gregory Miller | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Zoho CRM Plus
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Zoho CRM Plus
Dynamic content
HubSpot Marketing Hub
8.3
Zoho CRM Plus
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Zoho CRM Plus
Landing pages
HubSpot Marketing Hub
8.9
Zoho CRM Plus
A/B testing
HubSpot Marketing Hub
8.4
Zoho CRM Plus
Mobile optimization
HubSpot Marketing Hub
8.8
Zoho CRM Plus
Email deliverability reporting
HubSpot Marketing Hub
8.8
Zoho CRM Plus
List management
HubSpot Marketing Hub
8.9
Zoho CRM Plus
Triggered drip sequences
HubSpot Marketing Hub
9.0
Zoho CRM Plus

Lead Management

HubSpot Marketing Hub
8.6
Zoho CRM Plus
Lead nurturing
HubSpot Marketing Hub
8.8
Zoho CRM Plus
Lead scoring and grading
HubSpot Marketing Hub
8.4
Zoho CRM Plus
Data quality management
HubSpot Marketing Hub
8.6
Zoho CRM Plus
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Zoho CRM Plus

Campaign Management

HubSpot Marketing Hub
8.7
Zoho CRM Plus
Calendaring
HubSpot Marketing Hub
8.4
Zoho CRM Plus
Event/webinar marketing
HubSpot Marketing Hub
9.0
Zoho CRM Plus

Social Media Marketing

HubSpot Marketing Hub
8.7
Zoho CRM Plus
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Zoho CRM Plus
Social profile integration
HubSpot Marketing Hub
8.7
Zoho CRM Plus

Reporting & Analytics

HubSpot Marketing Hub
8.6
Zoho CRM Plus
Dashboards
HubSpot Marketing Hub
8.7
Zoho CRM Plus
Standard reports
HubSpot Marketing Hub
8.7
Zoho CRM Plus
Custom reports
HubSpot Marketing Hub
8.5
Zoho CRM Plus

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Zoho CRM Plus
API
HubSpot Marketing Hub
8.4
Zoho CRM Plus
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Zoho CRM Plus
Customizability
HubSpot Marketing Hub
8.6
Zoho CRM Plus
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Zoho CRM Plus
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Zoho CRM Plus
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Zoho CRM Plus

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Zoho CRM Plus

  • I use Zoho Social the most. There is a feature called "Bulk Scheduler". By uploading a spreadsheet with a number of posts I can schedule out up to 300 social posts to our Facebook, LinkedIn, Twitter, and Google accounts at once. Then on the specified day and time, the posts go live. I typically only do a couple of weeks at a time so that I can keep the posts relevant to topics we are concerned with.
  • Pemco sells surgical instruments to hospitals. The end users are the surgeons. Surgeons may have privileges at multiple hospitals. In order for us to accurately reflect the information about our doctors and hospitals, Zoho CRM Plus has a "many-to-many" feature. This allows doctors to be associated with multiple hospitals, and hospitals to have many doctors associated.
  • I use the territory management feature to track sales by representatives. This is also a feature unique to Zoho CRM Plus. This helps us track commissions for the reps.
Kris Diehl | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Zoho CRM Plus

  • Zoho meeting camera options like green screen
  • Option for US support on some issues (while communication is good at most times, there are times when critical issues arise where a payable option for higher-level support would be helpful)
  • Filter to run emails through, like constant contact, to separate bad emails prior to sending.
Todd M. Moritz,  MBA | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Zoho CRM Plus

No score
No answers yet
No answers on this topic

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Zoho CRM Plus

No score
No answers yet
No answers on this topic

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Zoho CRM Plus

No score
No answers yet
No answers on this topic

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Zoho CRM Plus

No score
No answers yet
No answers on this topic

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Zoho CRM Plus

Zoho CRM Plus 8.3
Based on 27 answers
It would be nice if the customer could tell Zoho what they wanted the system to do and Zoho create the system. This would take more time upfront, but would also help save time on the backend. We don't have evertything setup at this time. Some customer service reps are much more knowledgeable than others so I always try to ask for them. Some of the support staff are very frustrating to work with because they will change something and not realize they change something you needed. So, I've actually had them reverse some of their changes.
Anonymous | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Zoho CRM Plus

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Zoho CRM Plus

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Zoho CRM Plus

No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Zoho CRM Plus

I've used Agile and Salesforce CRM. Zoho CRM is much easier to use and more visually intuitive that Agile, and is much less expensive than Salesforce. It's the entire suite of modules, at a great price, that makes Zoho CRM Plus standout from their competitors. I've also has great success whenever I've had to contact their support team.
Tony Davis | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Zoho CRM Plus

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Zoho CRM Plus

  • One negative is having to pay per user. For a small company, this forces us to share accounts.
  • We have been able to make our own email campaigns using templates that are very professional, saving graphic design costs.
  • Lead generation is very sophisticated and part of our plan.
Ann McCulloch | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Zoho CRM Plus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho CRM Plus Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Zoho CRM Plus
8.8

Likelihood to Renew

HubSpot Marketing Hub
10.0
Zoho CRM Plus

Usability

HubSpot Marketing Hub
8.0
Zoho CRM Plus

Reliability and Availability

HubSpot Marketing Hub
9.1
Zoho CRM Plus

Performance

HubSpot Marketing Hub
8.9
Zoho CRM Plus

Support Rating

HubSpot Marketing Hub
8.7
Zoho CRM Plus
8.3

In-Person Training

HubSpot Marketing Hub
9.1
Zoho CRM Plus

Online Training

HubSpot Marketing Hub
9.1
Zoho CRM Plus

Implementation Rating

HubSpot Marketing Hub
7.3
Zoho CRM Plus

Scalability

HubSpot Marketing Hub
7.3
Zoho CRM Plus

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