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Top Rated
132 Ratings

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
132 Ratings
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Score 7.9 out of 100
62 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is a great tool for enterprise-level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organization.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so it could well be a good SME solution too.
Joe Hill | TrustRadius Reviewer

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Socialbakers Suite
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Socialbakers Suite
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
5.6
Socialbakers Suite
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Socialbakers Suite
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Socialbakers Suite
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Socialbakers Suite
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Socialbakers Suite
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Socialbakers Suite

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Socialbakers Suite
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Socialbakers Suite

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Socialbakers Suite
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Socialbakers Suite
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Socialbakers Suite
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Socialbakers Suite
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Socialbakers Suite

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Socialbakers Suite
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Socialbakers Suite
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Socialbakers Suite
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Socialbakers Suite
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Socialbakers Suite
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
5.4
Socialbakers Suite
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
5.7
Socialbakers Suite

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Socialbakers Suite
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Socialbakers Suite
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Socialbakers Suite

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Socialbakers Suite
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Socialbakers Suite
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
6.3
Socialbakers Suite

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • I met our reps, Heather B. and Mahshad H., in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad, and the entire Khoros team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Khoros team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave G., Seth E., Matt F., Alex L., Nadia K., and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather B., for encouraging me to sign up for these sessions. Shout out to Martin L. and Casey M. for being amazing product coaches and Josh B. for his support too!
  • Khoros just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA | TrustRadius Reviewer

Socialbakers Suite

  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
Anonymous | TrustRadius Reviewer

Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.
Nikki Harmon | TrustRadius Reviewer

Socialbakers Suite

  • In the publishing calendar. It seems like I have to change my filters every time I login. Would be nice if it could save our settings from session to session.
  • Dark posts parameters are set. Not having to be able to customize further has turned us away from using that feature in Socialbakers.
Eric Mah | TrustRadius Reviewer

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
At the company that uses Khoros, I don't make the purchasing decisions, so our Khoros contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Khoros because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Khoros insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams.
Christina Hadly | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
Very satisfied about the output and the reports.
David Arcifa | TrustRadius Reviewer

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 24 answers
The use of the Khoros platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only a few keywords, a click of your mouse and it is at your fingertips. Not to mention the reports produced are beautifully designed and self-explanatory and easy to share with others.
Latasha Howard | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER | TrustRadius Reviewer

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

No score
No answers yet
No answers on this topic

Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

No score
No answers yet
No answers on this topic

Support Rating

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 43 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 5 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER | TrustRadius Reviewer

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

No score
No answers yet
No answers on this topic

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel | TrustRadius Reviewer

Implementation Rating

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.8
Based on 34 answers
Khoros has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Khoros team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Khoros users.
Garrett Estrada | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER | TrustRadius Reviewer

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

I was not involved in the selection process, but I know several other companies and products were evaluated. Khoros was chosen because of the simplicity of use but yet technological sophistication of its product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Khoros also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins | TrustRadius Reviewer

Socialbakers Suite

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural | TrustRadius Reviewer

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 20 answers
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Michele Arduengo | TrustRadius Reviewer

Socialbakers Suite

No score
No answers yet
No answers on this topic

Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • We've improved our customer service immensely using Khoros. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Khoros metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagement and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Khoros metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart | TrustRadius Reviewer

Socialbakers Suite

  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

Additional Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Edition
The Essential Package. Available to purchase online now.$2001
  1. per month
Additional Pricing Details
- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.

Rating Summary

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Socialbakers Suite
7.0

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Socialbakers Suite
9.1

Usability

Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Socialbakers Suite
7.3

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)
9.7
Socialbakers Suite

Performance

Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Socialbakers Suite

Support Rating

Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Socialbakers Suite
9.1

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Socialbakers Suite

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)
6.0
Socialbakers Suite
6.0

Implementation Rating

Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Socialbakers Suite
9.1

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Socialbakers Suite

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