Top Rated
109 Ratings
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Score 8 out of 101
51 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez profile photo

Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Socialbakers Suite
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Socialbakers Suite
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
Socialbakers Suite
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Socialbakers Suite

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Socialbakers Suite
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Socialbakers Suite
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Socialbakers Suite
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Socialbakers Suite
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
9.1
Socialbakers Suite

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Socialbakers Suite
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Socialbakers Suite
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Socialbakers Suite
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Socialbakers Suite

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Socialbakers Suite
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Socialbakers Suite
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Socialbakers Suite
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Socialbakers Suite

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Socialbakers Suite
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
9.6
Socialbakers Suite
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
9.4
Socialbakers Suite
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Socialbakers Suite
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Socialbakers Suite
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Socialbakers Suite
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Socialbakers Suite

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Socialbakers Suite
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Socialbakers Suite
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
8.8
Socialbakers Suite
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Socialbakers Suite

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Socialbakers Suite
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Socialbakers Suite
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Socialbakers Suite

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping.
  • Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content.
  • The platform itself makes it easy to navigate between Intelligence and Conversations
No photo available

Socialbakers Suite

  • Influencer identification includes the ability to select age, location, and interests.
  • Scheduling allows for agencies to pass along approval process to client.
  • Scheduling is completely seamless from uploading content to approval to posting.
Laura Martinez profile photo

Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • Spredfast offers a number of platform services, but so many that it tends to be overwhelming at points.
  • We would like to see a little more transparency with the company. Several months ago Spredfast merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
  • There seems to be a lot of turnover. In my 2.5 years working with Spredfast our account has had a handful of different account managers, sometimes making it hard to keep up.
No photo available

Socialbakers Suite

  • Community management is consistently glitching or doing something unexpected
  • Cannot upload gifs or videos into the scheduling tool which is a huge pain
  • Influencers could be narrowed down better
Laura Martinez profile photo

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
Spredfast is easy to use, and customer support responds within minutes. Also, they continue to upgrade the product, which means they're responding and reacting to customer needs and input and to the always changing landscape of social media
Travis Burchart profile photo

Socialbakers Suite

Socialbakers Suite 7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
Again, UX is very use-friendly.
Jason Nickel profile photo

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
• About 95-98% uptime. This used to be problematic in the early days, but the SaaS infrastructure has been dramatically upgraded recently and there is virtually no issue today.
No photo available

Socialbakers Suite

No score
No answers yet
No answers on this topic

Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Socialbakers Suite

No score
No answers yet
No answers on this topic

Support

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.8
Based on 26 answers
• We do not have any kind of premium support. However, the support team is very responsive. They always follow up quickly when we submit a ticket and they do a good job with getting bugs fixed. The bigger roadmap items / feature requests are a bit more problematic, but these are product management rather than support issues.
• There is an excellent support community
No photo available

Socialbakers Suite

Socialbakers Suite 7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
No photo available

Socialbakers Suite

No score
No answers yet
No answers on this topic

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
• • We did several different types of training. We went there for initial training, and we had them send a trainer into our facilities. We also used the online webinars extensively. In general, I thought that the training needed to be a little more formal. It tends to be more of a software tour, rather than actual hands-on training. This is an opportunity for improvement that they are aware of an working on.
No photo available

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 24 answers
Since this a a SaaS-based product, implementation was very easy. We even deployed integrations with tools like Salesforce in a matter of hours
No photo available

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

Every other year, we evaluate social media monitoring, engagement, analytics and display tools. Spredfast consistently comes out on top for their strong products, great support, competent services team, and fair price point. I highly recommend them for organizations that want a single tool to manage their social platforms
No photo available

Socialbakers Suite

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural profile photo

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
While I don't manage a huge social team, I've talked to peers at big, consumer organizations that rely on the tool daily
No photo available

Socialbakers Suite

No score
No answers yet
No answers on this topic

Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiency
Michele Arduengo profile photo

Socialbakers Suite

  • Clients love the ease of approvals
  • Allows multiple team members to access accounts appropriately
  • Improves time management with social engagement
Ashley Parks profile photo

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

Khoros Marketing (Formerly Spredfast + Lithium)
Additional Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Socialbakers Suite
Edition
Essential Plan
$2001
1. per month
Additional Pricing Details
For the Smart, Scale and Integrated 360 plans please request a one-to-one demonstration at socialbakers.com/company/request-demo - Price on request.

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