Marketing Optimizer vs. Adobe Marketo Engage
Marketing Optimizer vs. Adobe Marketo Engage
Product | Rating | Most Used By | Product Summary | Starting Price |
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Marketing Optimizer | N/A | Marketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking. | $249 per month | |
Adobe Marketo Engage | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
Marketing Optimizer | Adobe Marketo Engage | |||||||||||||||
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Editions & Modules |
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Offerings |
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Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
Additional Details | Professional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage. | — | ||||||||||||||
More Pricing Information |
Marketing Optimizer | Adobe Marketo Engage | |
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Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
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Marketing Optimizer | Adobe Marketo Engage | ||||||||||||||||||||||||||||||
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Email & Online Marketing |
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Lead Management |
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Campaign Management |
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Social Media Marketing |
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Reporting & Analytics |
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Platform & Infrastructure |
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Marketing Optimizer | Adobe Marketo Engage | |
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Small Businesses | Vbout Score 9.5 out of 10 | Vbout Score 9.5 out of 10 |
Medium-sized Companies | PFL Direct Mail Platform Score 9.3 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
Enterprises | PFL Direct Mail Platform Score 9.3 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Marketing Optimizer | Adobe Marketo Engage | |
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Likelihood to Recommend | - (0 ratings) | 8.5 (1132 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (146 ratings) |
Usability | - (0 ratings) | 8.0 (98 ratings) |
Availability | - (0 ratings) | 9.0 (25 ratings) |
Performance | - (0 ratings) | 9.0 (30 ratings) |
Support Rating | - (0 ratings) | 8.8 (89 ratings) |
In-Person Training | - (0 ratings) | 10.0 (12 ratings) |
Online Training | - (0 ratings) | 6.7 (29 ratings) |
Implementation Rating | - (0 ratings) | 10.0 (37 ratings) |
Configurability | - (0 ratings) | 6.0 (6 ratings) |
Contract Terms and Pricing Model | - (0 ratings) | 7.9 (4 ratings) |
Ease of integration | - (0 ratings) | 1.6 (9 ratings) |
Product Scalability | - (0 ratings) | 7.0 (10 ratings) |
Professional Services | - (0 ratings) | 9.4 (3 ratings) |
Vendor post-sale | - (0 ratings) | 8.2 (7 ratings) |
Vendor pre-sale | - (0 ratings) | 8.2 (6 ratings) |
Marketing Optimizer | Adobe Marketo Engage | |
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Likelihood to Recommend | Active Internet Marketing No answers on this topic | Adobe |
Pros | Active Internet Marketing No answers on this topic | Adobe |
Cons | Active Internet Marketing No answers on this topic | Adobe |
Likelihood to Renew | Active Internet Marketing No answers on this topic | Adobe |
Usability | Active Internet Marketing No answers on this topic | Adobe |
Reliability and Availability | Active Internet Marketing No answers on this topic | Adobe |
Performance | Active Internet Marketing No answers on this topic | Adobe |
Support Rating | Active Internet Marketing No answers on this topic | Adobe |
In-Person Training | Active Internet Marketing No answers on this topic | Adobe |
Online Training | Active Internet Marketing No answers on this topic | Adobe |
Implementation Rating | Active Internet Marketing No answers on this topic | Adobe |
Alternatives Considered | Active Internet Marketing No answers on this topic | Adobe |
Contract Terms and Pricing Model | Active Internet Marketing No answers on this topic | Adobe |
Scalability | Active Internet Marketing No answers on this topic | Adobe |
Return on Investment | Active Internet Marketing No answers on this topic | Adobe |
ScreenShots | Adobe Marketo Engage Screenshots |