Maze vs UserTesting

• Reporting is top-tier with filtration, heatmaps, user data, and public URLs for stakeholders
• Figma integration with user testing software is about as fast as it gets
• The experience for testers is practically seamless going from our site to a Maze. Loads of completed Mazes.

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• Creating interview clips is simple. The video cutting software is easy to use and lightyears ahead of competitors like UserZoom.
• The pool of participants is large in the US (likely the highest amongst competitors). This makes recruiting for my studies really quick and allows me to go for some segmentation and detail in who I target in my sample.
• Chat support is responsive and helpful. It's nice to get connected to a customer care agent quickly and they almost always serve you with a solution to the issue.
• The feature set of User Testing is constantly growing and getting more refined. I appreciate the ability to card sort or launch other types of methods.

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• I think how they are trying to upsell you into different features is odd. Like customizing the welcome screen is not a feature I want to pay for personally.
• Depending on the complexity of your Maze, be cautious of load times for your testers.
• The reporting has come a long way from a year ago, but I still find myself having to synthesize my own report based on the Maze report to deliver to stakeholders.

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• The organization of the work spaces/dashboards could use some work.
• I don't feel as supported as I used to from a customer success perspective. I used to have dedicated, go-to professionals to reach out to about my account who knew my project context, account history, etc. Recently we've been pushed into general support pools, and it doesn't feel like my account gets any personalized attention anymore.
• I would like to see a more refined experience for collaborators - the test plans I share with them are plain text/hard to read.
• Would be nice to be able to conduct focus groups using this tool.

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• I think we user-tested 60 participants for the cost of a Maze and HotJar subscription when it would have cost anywhere from $20-$50/participant
• I went on vacation, and when I came back, I had a user test report waiting for me to deliver to stakeholders
• Anyone that uses this saves themselves hours in their schedule each week

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• Increased speed and volume of research. We get to do three times more studies than before.
• Reduces to almost zero the time that researchers dedicate to recruitment for most B2C studies, allowing them to focus on more important tasks.
• Improved performance of our products - feedback is getting better and better over time.

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