108 Ratings
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Score 6.8 out of 100
20 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Meltwater Media Intelligence Platform

Meltwater works if you need an easy way to find contact info for people of influence. That's where they excel. I would not get it if you are only working with the same individuals from the same places. Growing your network is where this tool really comes to benefit a PR professional.
Jake Neeley | TrustRadius Reviewer

Social Mention

Social Mention is a great tool for monitoring social media. This Tool can also be used to search specifically taking the keywords in the blogs, comments, news etc. It offers a third party API for users. It can be used to send email to clients of their brand performance data. This tool can indicate if your mentions are angry, happy or neutral but the data can't be reliable.
Anonymous | TrustRadius Reviewer

Pros

Meltwater Media Intelligence Platform

  • Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
  • Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
  • Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
  • Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.
Avery Harris | TrustRadius Reviewer

Social Mention

  • Can predict future response from today's number.
  • Let's you judge which types of campaigns to run.
  • Has a very well managed dashboard of results.
Anonymous | TrustRadius Reviewer

Cons

Meltwater Media Intelligence Platform

  • While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site.
  • Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg.
  • Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.
David Miller | TrustRadius Reviewer

Social Mention

  • Under the "Free" dashboard you are limited to only receiving weekly results.
  • Can't negate those tags which contain my tags.
  • Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 10.0
Based on 6 answers
Meltwater's platform consistently out-performs others we trial when it comes to monitoring. Their customer support is unrivaled, and I've never seen anything like it from such a large company. Meltwater is on top of emerging trends and needs of PR practitioners both in terms of actually practicing PR *and* in terms of helping us show ROI to clients.
Anonymous | TrustRadius Reviewer

Social Mention

Social Mention 8.0
Based on 5 answers
I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away
Marissa Ferri | TrustRadius Reviewer

Usability

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 7.0
Based on 1 answer
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Chris Vanasdalan | TrustRadius Reviewer

Social Mention

No score
No answers yet
No answers on this topic

Support Rating

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 5.3
Based on 8 answers
After we purchased the tool, our team was given a login and a training site, and then we were left to "dig in" for ourselves. After struggling with getting the tool implemented, I asked for a call and did get some assistance, but could use many more calls to learn the platform. There are lots of on-demand training, but with such a robust tool, it would be nice for some 1-1 training, especially for the price paid.I will say that when reaching out to their customer support team, they are extremely quick to respond or assist as they can.
Jenna Walker | TrustRadius Reviewer

Social Mention

No score
No answers yet
No answers on this topic

In-Person Training

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.
Carolyn Smith | TrustRadius Reviewer

Social Mention

No score
No answers yet
No answers on this topic

Online Training

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.
Carolyn Smith | TrustRadius Reviewer

Social Mention

No score
No answers yet
No answers on this topic

Implementation Rating

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 6.1
Based on 2 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Chris Vanasdalan | TrustRadius Reviewer

Social Mention

Social Mention 7.0
Based on 1 answer
It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.
Kathy Hughes Langfield, MBA | TrustRadius Reviewer

Alternatives Considered

Meltwater Media Intelligence Platform

Meltwater is definitely a more versatile tool than Cision. Cision's main purpose is to search for media contacts and create media lists, which it does a really good job of. I'm very comfortable with Cision which is why I use it even though Meltwater has this feature in addition to the media tracking that it is known for. But Cision is very one-sided whereas you can do a lot more things with Meltwater.
Anonymous | TrustRadius Reviewer

Social Mention

Social Mention streamed everything together, calculated my sentiment for me, allows me to filter what results I am personally looking for, extract my RSS feed and navigate to one of the channels of buzz.
Lauren Fortuna | TrustRadius Reviewer

Return on Investment

Meltwater Media Intelligence Platform

  • I've yet to really see a way to measure ROI by using Meltwater.
  • We have a goal number of positive mentions by percentage that our organization strives to reach. Meltwater keeps excellent track of this.
  • I like what Meltwater does for us, but I don't see extreme positives or negatives in terms of business objectives. It is simply good for what I need it to do.
Lance Cranmer | TrustRadius Reviewer

Social Mention

  • The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).
Anonymous | TrustRadius Reviewer

Pricing Details

Meltwater Media Intelligence Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Social Mention

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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