What users are saying about
Top Rated
258 Ratings
Top Rated
258 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Moz

Despite some of the shortcomings of the solution, I think MOZ is a great company and am happy to support the organization with our subscription. It's a really good tool for those who don't have $K's in their SEO budget.
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Feature Rating Comparison

SEO

Moz
7.9
Keyword analysis
Moz
8.7
Backlink management
Moz
7.1
SERP ranking tracking
Moz
8.0
Page grader
Moz
8.4
Competitive analysis
Moz
7.8
Site audit / diagnostics
Moz
8.0
Site recommendations
Moz
8.2
Task management
Moz
6.7

SEO Channels

Moz
7.8
Local SEO
Moz
7.9
Social SEO
Moz
6.9
Mobile SEO
Moz
8.0
Global SEO
Moz
8.4

SEO Platform & Account Management

Moz
7.7
Multi-domain support
Moz
8.0
Integration with web analytics tools
Moz
7.3

Pros

Moz

  • Keyword Explorer. I use the lists feature, SERP analysis, & suggestions several times per week. The suggestions that are questions is a good starting place for get a sense of what my target audience cares about. Then I'm able to do more targeted research within the SERP itself and come up with a plan for our piece of content.
  • I think Rank Tracker is really helpful, especially for agencies trying to get a quick sense of how many sites are performing for higher priority terms. All your top terms are on one page, which makes it easy to do a quick, daily check.
  • MOZ does a really good job at creating an open, no judgement community forum where ideas and concerns can be freely expressed without ridicule or embarrassment. Whether you think you are a beginner or an expert, you are welcome to speak your mind and ask your questions. Their free articles, white papers, vlogs, etc are all really well done resources for any SEO professional.
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Cons

Moz

  • I wish there was a better way to sort/filter results from inbound links within Open Site Explorer. For example, I'd love to be able to filter out internal inbound links from main navigation bars.
  • While Open Site does provide some social signals, I wish the information was more complete. Currently, there is only a snapshot beneath "Top Pages."
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Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
Simply said, the information Moz supplies is invaluable to our SEO efforts. Additionally, we are very interested in the new Local Moz offering and are considering adding that to our package.
No photo available

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

Moz

Moz is simple to use. It lacks the depth in backlinks database compared to Ahrefs, and Ahrefs perhaps does a little better in automatically figuring what keywords you rank for compared to MoZ. But overall Moz has some other strengths that make it an all-round package. It is hard for me to recommend one or the other, but at different times I am pulled to either one of these tools.
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Return on Investment

Moz

  • Having MOZ on our SEO suite has allowed us to have a better understanding of what we need to improve on SEO wise. Granted the information that MOZ provides is not complete, it has been a tool we use and reference to for our teams. In that sense, it has had a positive impact on our business.
  • We started out using MOZ and moved on to more advanced tools later on. From the word go, we were able to track our Domain Authority and constantly monitor our backlink profile quality which has been huge as we have grown as a company. MOZ has improved our SEO rankings and understanding.
Nathan Sichilongo profile photo

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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