Top Rated
601 Ratings
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Score 7.8 out of 100
60 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Oracle Social Cloud (legacy)

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Oracle Social Cloud (legacy)
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Oracle Social Cloud (legacy)
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Oracle Social Cloud (legacy)
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Oracle Social Cloud (legacy)
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Oracle Social Cloud (legacy)
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Oracle Social Cloud (legacy)
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Oracle Social Cloud (legacy)
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Oracle Social Cloud (legacy)
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Oracle Social Cloud (legacy)
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Oracle Social Cloud (legacy)

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Oracle Social Cloud (legacy)
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Oracle Social Cloud (legacy)
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Oracle Social Cloud (legacy)
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Oracle Social Cloud (legacy)
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Oracle Social Cloud (legacy)

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Oracle Social Cloud (legacy)
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Oracle Social Cloud (legacy)
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Oracle Social Cloud (legacy)

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Oracle Social Cloud (legacy)
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Oracle Social Cloud (legacy)
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Oracle Social Cloud (legacy)

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Oracle Social Cloud (legacy)
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Oracle Social Cloud (legacy)
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Oracle Social Cloud (legacy)
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Oracle Social Cloud (legacy)

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Oracle Social Cloud (legacy)
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Oracle Social Cloud (legacy)
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Oracle Social Cloud (legacy)
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Oracle Social Cloud (legacy)
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Oracle Social Cloud (legacy)
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Oracle Social Cloud (legacy)
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Oracle Social Cloud (legacy)

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Oracle Social Cloud (legacy)

  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
Brian Cowan-Moore | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Oracle Social Cloud (legacy)

  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 9.0
Based on 10 answers
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
Anonymous | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 8.3
Based on 8 answers
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
Anonymous | TrustRadius Reviewer

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Oracle Social Cloud (legacy)

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Oracle Social Cloud (legacy)

I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
Anonymous | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Oracle Social Cloud (legacy)

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Oracle Social Cloud (legacy)

  • Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
  • Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
  • Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
Ben Herrington | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Oracle Social Cloud (legacy)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.*

* varies pending package.

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Oracle Social Cloud (legacy)
7.5

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Oracle Social Cloud (legacy)
9.0

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Oracle Social Cloud (legacy)
9.0

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Oracle Social Cloud (legacy)

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Oracle Social Cloud (legacy)

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Oracle Social Cloud (legacy)
8.3

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Oracle Social Cloud (legacy)

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Oracle Social Cloud (legacy)
5.0

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Oracle Social Cloud (legacy)

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Oracle Social Cloud (legacy)

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