What users are saying about
6 Ratings
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Top Rated
396 Ratings
6 Ratings
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Score 6.6 out of 101

ZoomInfo

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Top Rated
396 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
Jessie Mead profile photo

ZoomInfo

ZoomInfo is well suited to provide any additional necessary company and people information that a sales team would need in order to be successful. It should not be treated as an end all be all when assigning leads or moving prospects through the pipeline. Some additional due diligence should be expected to make sure things are correct
Patrick Cormier profile photo

Feature Rating Comparison

Prospecting

SalesGenius
ZoomInfo
8.2
Advanced search
SalesGenius
ZoomInfo
8.5
Identification of new leads
SalesGenius
ZoomInfo
8.1
List quality
SalesGenius
ZoomInfo
8.0
List upload/download
SalesGenius
ZoomInfo
7.9
Ideal customer targeting
SalesGenius
ZoomInfo
8.1
Load time/data access
SalesGenius
ZoomInfo
8.3

Sales Intelligence Data Standards

SalesGenius
ZoomInfo
8.3
Contact information
SalesGenius
ZoomInfo
8.5
Company information
SalesGenius
ZoomInfo
8.4
Industry information
SalesGenius
ZoomInfo
8.1

Data Augmentation & Lead Qualification

SalesGenius
ZoomInfo
8.0
Lead qualification process
SalesGenius
ZoomInfo
8.0
Smart lists and recommendations
SalesGenius
ZoomInfo
7.4
Salesforce integration
SalesGenius
ZoomInfo
8.6
Company/business profiles
SalesGenius
ZoomInfo
8.3
Alerts and reminders
SalesGenius
ZoomInfo
7.9
Data hygiene
SalesGenius
ZoomInfo
7.7
Automatic data refresh
SalesGenius
ZoomInfo
7.8
Tags
SalesGenius
ZoomInfo
8.0
Filters and segmentation
SalesGenius
ZoomInfo
8.5

Sales Intelligence Email Features

SalesGenius
ZoomInfo
6.8
Sales email templates
SalesGenius
ZoomInfo
7.6
Append emails to records
SalesGenius
ZoomInfo
5.9

Pros

SalesGenius

  • Genius helped by giving our company easy access to social sharing tools, and a streamlined process for developing unique URL's, tracking, and an intuitive dashboard reporting system. It's well designed UX makes it easy to train new employees to use.
  • As an analytics person, data is important to me. However, website tagging can be an enormous time commitment. Genius helped by allowing our company to get client sites tagged in order to track in-depth analytics and develop more sophisticated engagement metrics.
  • Email solutions worked wonders, by automating the customized email process and including it in the same application that we use for our other marketing channels.
Jeremy Shabtai profile photo

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards profile photo

Cons

SalesGenius

  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
Jessie Mead profile photo

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman profile photo

Likelihood to Renew

SalesGenius

SalesGenius 2.1
Based on 2 answers
Platform replaces many of the tools we used to use, creating efficiencies. Only reason not to renew is if another product comes along with a lower price tag.
Jeremy Shabtai profile photo

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera profile photo

Usability

SalesGenius

SalesGenius 7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead profile photo

ZoomInfo

ZoomInfo 9.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

SalesGenius

Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
Jessie Mead profile photo

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz profile photo

Return on Investment

SalesGenius

  • Training new hires has become significantly more efficient due to ease of use.
  • Increased website engagement metrics across the board.
Jeremy Shabtai profile photo

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth profile photo

Pricing Details

SalesGenius

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SalesGenius Editions & Modules

Edition
Startups$4001
Small Teams$8001
The Big Guns$1,2001
  1. per month
Additional Pricing Details

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ZoomInfo Editions & Modules

Additional Pricing Details

Add comparison