Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
VWO
Score 8.9 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
Hotjar
VWO
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Subscription
$99.00
per month
TESTING
Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
Get a Demo
The all-in-one platform for all your optimization needs
ENTERPRISE
Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
Hotjar
VWO
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual pricing.
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More Pricing Information
Community Pulse
Hotjar
VWO
Considered Both Products
Hotjar
Verified User
Analyst
Chose Hotjar
Hotjar has much better heatmaps than offered via VWO. Its polls functionality is also better than VWO.
VWO offers heatmaps linked to AB test variations, but these are not very in-depth, and you cannot get scroll maps like you can with Hotjar.
Hotjar gives us what we need at no cost - great for a small organization. We used VWO when we worked with an agency for some marketing needs. It was a really useful tool that essentially does what Hotjar does for us, but it was cost prohibitive once we were no longer working …
I have moved jobs, so that is why I am now using Hotjar. I think that Decibel Insight has more functionality than what Hotjar does, as it allows you to be able to automatically view pages and heatmaps, rather than needing to wait for the data to gather.
We used different tools but Hotjar combines several functionalities in one tool. So we used and are still using SurveyMonkey for bigger Surveys but it's handy to also have a tool where we can create short single questions surveys. We selected Hotjar because it is a good …
Hotjar is robust and incredibly affordable. It's insane how cheap it is for what it provides. Recordings and heatmaps alone are worth the price tag. Add on the other feedback gathering functionality and it's a really good bargain. It comes at a slight cost at the manual …
VWO is more intuitive to use and with more capable functionalities than Hotjar or Optimizely. VWO provides a broader service than Hotjar or Optimizely by themselves.
VWO is a good compliment to GA and Hotjar but it's expensive. Hotjar has a lot of really good analysis features for a very, very reasonable price. GA is free but comes with a high operational cost and learning curve. GA and its suite of tools is improving but I don't have …
VWO is much better than others at providing an easy way to run tests and gather data, but we do currently supplement it with Hotjar for better heatmap tracking and detailed visitor tracking. We also use Google Analytics for general traffic sourcing and behavior, as well as …
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.
I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I …
We use VWO not in competition with, but alongside other tools, as we believe a mixture is the best recipe for success. Hotjar is a slightly different offering and has some very strong heatmap/ journey mapping capabilities. We tend to use it for that, with the insight feeding …
VWO has worse usability and isn't as flexible as the other platforms. Also, the insight that Qubit and Optimizely generates is actually accurate and can be used compared to the reports that VWO provide.
We enquired and looked into using Optimizely and Qubit before deciding on VWO. All appear to be great tools that would have done the job required, however, when compared, we didn't hit the level of traffic for Qubit to consider a partnership, and Optimizely was a lot more …
VWO has come a long way since we first started using their software. With their new full-featured conversion optimization platform, we are able to connect things at a deeper level than ever before. Because of this we have ended our contracts with several vendors in order to …