Digital Signage Software

Digital Signage Software Overview

Digital Signage Software manages and deploys marketing content to monitors, televisions, touch-screen kiosks, and other electronic screens. Digital Signage Software is most commonly used to display restaurant menus, targeted advertisements, emergency alerts, social media content, and wayfinding information. However, it can be used to control and deploy a wide array of digital assets, including digital assistants and end-user self-check-in features.

Digital Signage Software can be hosted on a separate media device or controlled remotely using mobile apps, desktop platforms, and web-based dashboards. While all Digital Signage Software allows assets to be displayed on electronic screens, some software allows you to create content and control the display device. In addition to this, most Digital Signage Software offers interaction reporting analytics.

Digital Signage Software offers many tools for both beginners and advanced users. Most offer well-designed interfaces that allow for easy content scheduling, simple app integration, design templates, as well as royalty-free media for quick and efficient setup. Advanced features include configurations to run on a variety of devices, control numerous plugins, as well as role-based access and use controls. Thus, Digital Signage Software provides a flexible range of marketing and interactive features for a variety of industries.

Top Rated Digital Signage Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Digital Signage Products

(1-25 of 87) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Accruent EMS Software

EMS Software is an enterprise space management, event, class and resource scheduling application acquired and now supported by Accruent in June 2018.

AVI-SPL
Customer Verified
Top Rated

AVI-SPL is a digital workplace services provider that works with organizations globally to improve team collaboration through video and audio technology.

Robin

Robin, headquartered in Boston offers their meeting room booking system, featuring software for scheduling conference rooms, space management with workspace usage analytics, and integratable digital signage.

Chrome Sign Builder

Chrome Sign Builder, from Google, is a digital signage utility that allows users to schedule and display content across managed Chrome devices and networks, built to make it easy to show web content content such as restaurant menus, images, and YouTube videos and playlists–as well…

PosterMyWall

PosterMyWall in San Mateo offers their digital marketing technology, providing graphics and templates for users to deploy across social media in posts or via digital signage (e.g. menus).

LG Direct View LED

LG Direct View LED large-format displays are designed to turn designs into reality. They are used to engage shoppers and visitors with digital signage. Use displays to communicate with staff, support team collaboration, and deliver health and safety protocols.

TelemetryTV

TelemetryTV is a digital signage platform built for the modern organization who needs to engage audiences, generate awareness, and give their teams and communities a voice. TelemetryTV allows users to broadcast dynamic content by streaming video, images, social feeds, turnkey apps,…

Lifesize Share

Lifesize Share is a meeting room and digital signage solution, presenting wireless screen sharing and room automation for the modern meeting space.

Four Winds Interactive

Four Winds Interactive headquartered in Denver offers their digital signage content manager and content player applications to enterprises of various sizes in many industries, providing digital content to large live digital signs and billboards in arenas and airports to smaller kiosks…

Fugo

Fugo helps businesses communicate meaningful content to their customers and employees using their TV screens. Screens are becoming a staple in businesses environments of virtually every kind - retail chains, restaurants, hospitality, schools, warehouses, corporate offices, etc... But…

OptiSigns

OptiSigns offers Digital Signage content for in-store screen projection. Content can be assigned and screens can be managed remotely, while playlists can be assigned to individual screens. OptiSigns recommends setting up this software with Amazon Fire TV Stick.

PosterBooking

PosterBooking is a Whitelabel Digital Signage Platform, from the company of the same name in Manchester, that aims to change the way advertising is displayed. It makes free cloud digital signage available, using an Amazon Firestick, and lets users create a slideshow to display images…

Condeco

Condeco, headquartered in London, offers their suite of workspace management and booking systems, featuring Condeco Meeting Room Booking app, supplying control over room availability, digital signage and screens, global location management, meeting reminders and email integration…

truDigital

truDigital Signage is a cloud-based digital signage platform.

esper.io

Esper is a technology startup building cloud platform and developer tools targeting connected Android devices used in enterprise and industries. The platform gives enterprise developers tools to build, deploy, and debug apps on enterprise-owned devices. With Esper’s platform customers…

AdLogic Software

AdLogic from Reflect Systems in Richardson is enables digital signage network operators to manage ad campaigns for both endemic and non-endemic advertisers. Campaign metrics are established for campaigns, and the vendor states that AdLogic is designed to ensure they are hit: sponsored…

NoviSign

Novisign digital signage is a cloud-based software platform that enables users to create, manage and broadcast digital content through drag and drop, from the company of the same name in Kfar Saba. They aim to be a broadcast platform enabling SMBs’ to broadcast their message in…

Spectrio

Florida-based Spectrio provides a range of digital display and interactive media, such as digital signage, digital menu boards, interactive displays and kiosks, and both the content management software and hardware required to support a digital signage network and infrastructure.

Interact Software

Interact is enterprise-grade intranet software boasting over 1,000 customers and millions of employees.The vendor states their mission is to inform and connect every organization's greatest asset: its people. For more than 15 years, they have worked with organizations like Levi’s,…

ScreenCloud Signage

UK company ScreenCloud offers their digital signage platform to provide marketers a content distribution platform compatible with a wide range of screens and live displays, supporting distribution of content with automated playlists and schedules.

Rise Vision

Rise Vision in Shawnee, Kansas offers their digital signage platform in multiple tiers, providing small DIY business owners with a free platform for managing signs, to an Enterprise plan for larger businesses simultaneously sending dynamic content to many signs at once. Rise Vision…

Scala

Scala in Malvern, PA offers their digital signage software which provides Designer for content design, Content Manager for content organization and control, and Player for content viewing. Notably the software supports a wide array of digital signage including touchscreen kiosks…

Emerald Signage

Userful's Emerald Signage product creates and delivers corporate digital signage to screens and video walls. The content management feature allows users to assign roles for content creation, distribute content based on location or department, and automate messaging based on schedules…

Navori QL Digital Signage Software

Swiss company Navori offers QL, the company's digital signage software platform which provides content creation, organization and management software and also hardware devices supporting digital signage.

Learn More About Digital Signage Software

What is Digital Signage Software?

Digital Signage Software manages and deploys marketing content to monitors, televisions, touch-screen kiosks, and other electronic screens. Digital Signage Software is most commonly used to display restaurant menus, targeted advertisements, emergency alerts, social media content, and wayfinding information. However, it can be used to control and deploy a wide array of digital assets, including digital assistants and end-user self-check-in features.

Digital Signage Software can be hosted on a separate media device or controlled remotely using mobile apps, desktop platforms, and web-based dashboards. While all Digital Signage Software allows assets to be displayed on electronic screens, some software allows you to create content and control the display device. In addition to this, most Digital Signage Software offers interaction reporting analytics.

Digital Signage Software offers many tools for both beginners and advanced users. Most offer well-designed interfaces that allow for easy content scheduling, simple app integration, design templates, as well as royalty-free media for quick and efficient setup. Advanced features include configurations to run on a variety of devices, control numerous plugins, as well as role-based access and use controls. Thus, Digital Signage Software provides a flexible range of marketing and interactive features for a variety of industries.

Digital Out-of-Home (DOOH) Advertising

DOOH is one of the primary use cases for Digital Signage and refers to advertising displayed on digital screens in public spaces such as billboards, transit shelters, restaurants, etc. Leading Digital Signage providers such as Broadsign, Hivestack, and Vistar Media offer two different types of DOOH solutions:

  • Demand Side Platforms (DSP) are channel-specific and marketed to ad buyers. Products with a DSP focus help agencies and brands bid for advertising on DOOH networks. Tools like Broadsign Ads leverage AI to deliver smart bids that optimize ROI. This is a form of programmatic advertising that can be targeted or retargeted towards a specific consumer group based on behavioral preferences, geography, or even weather conditions. Automated distribution of ad content can be adjusted to support campaigns with a diverse target audience.

Supply Side Platforms (SSP) help media owners of DOOH screens connect with buyers and book ad campaigns for their device network. Key capabilities include proposals based on client needs, automated scheduling for booked campaigns, and real-time inventory tracking to match customer specifications. Providers like Pickcel also enable remote maintenance and management from datacenters or through the cloud.

Digital Signage Software Features

Digital Signage Software has feature similarities with digital asset management software and content management systems, namely with regards to content hosting and deployment. Digital Signage Software integrates these features with external displays, and with specific touch-screen and mobile-app interfacing capabilities. Additionally, many Digital Signage Software solutions have built-in content creation that go beyond digital asset and content management. Here is a list of features provided by Digital Signage Software.

  • Programmatic advertising
  • Automated bidding, booking, and scheduling for ads
  • Cloud-, web-, or on-premises hosting and management
  • Management modules and dashboard
  • Rules-based playback and viewership targeting
  • Role-based access and permissions for end-users
  • Content whitelists and blacklists
  • Audit trails
  • Automatic updating
  • Automated content distribution
  • High-definition display support
  • Device performance monitoring
  • Usage analytics and reporting
  • Templates and customization
  • Visual editing
  • Audio control
  • Media library storage
  • App and widget repositories
  • Royalty-free media repositories
  • Smart device integration
  • Wireless network integration
  • Scalability with multiple screens and users
  • Offline playback
  • User segmentation

Digital Signage Software Comparison

Display system. When choosing the best Digital Signage Software for your needs, the display system itself and its multifaceted parts should factor heavily into the decision. To choose the best software, you’ll need to know which operating systems they support, especially if you plan on using external peripherals like Raspberry Pi or Chromecast modules. Viewneo works on Android, Windows, Chrome OS, macOS, iOS, and Linux systems. Some solutions such as Yodeck require the use of a proprietary device, so make sure it can integrate with your display system. Finally, make sure that your solution can support multi-screen deployment if necessary.

Content formatting. Another concern should be the format of your content. Ensure that your solution can read PDFs, RSS feeds, Google Slides, open-source media, or any other formats you’re planning to use. Additionally, if you plan to use a software’s content creation features, you may want to consider support for multiple languages or captioning. Finally, some solutions like Novisign only offer 500 MB of media storage and a maximum upload size of 100 MB for one file at the business subscription tier, which may be an issue if file size economy is important to you.

End-user interaction. Some Digital Signage Software allows for extensive interaction with end-users. If you plan to use your Digital Signage Software with touchscreens, you’ll want to make sure that your solution supports this. Ombori Grid allows users to control screens not just through touch, but also through voice or mobile apps, making them a good solution for businesses with accessibility concerns. Viewneo offers hardware solutions like facial recognition and sensors, making it a useful option if cameras are part of your displays.

Security features. Related to end-user interaction is the security of the software. While you want to make sure that your content is accessible, the last thing you need is for bad-faith actors to manipulate your signage and devices for their own benefit. Digital Signage Software providers like Moki MDM allow user- and device-based control. Others like Yodeck offer designated IP addresses, restricted user access, and two-factor authentication features for additional security.

App and widget integration. Since Digital Signage Software can be used in a wide range of industries, it has the potential to be used to create polls, use virtual assistants, book rooms, show news and weather, or stock updates in real-time. Facilitating this content will depend largely on the software’s ability to use both built-in and third-party apps and widgets natively or through extensions. For example, TelemetryTV only allows third-party integration beyond the starter subscription tier, but Userful Emerald includes built-in app integrations in all pricing plans.

Pricing Information

Virtually all Digital Signage Software solutions use subscription pricing plans that are scalable with use and storage needs. At the lowest subscription tiers, they range between $5 to $66 per month. Enterprise and private host plans are available and require working with the vendors to create a specialized plan. Most offer free trials. Generally, these prices only account for the software solutions; necessary hardware like Yodeck’s proprietary device is not factored into these prices.

Digital Signage Software Best Of Awards

The following Digital Signage Software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Winter Best Of Awards methodology here.

Best Of Winter 2023 Awards Winners for the Digital Signage category. For Best Relationship, first place is Chrome Sign Builder. For Best Feature Set, first place is Chrome Sign Builder. For Best Value, first place is Chrome Sign Builder.

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Frequently Asked Questions

What does Digital Signage Software do?

Digital Signage Software manages, controls, and deploys content to external screen displays. The software can also provide options to create and distribute content, manage display devices, and incorporate user interactivity features. Some of these tools connect ad buyers to media owners, providing automated bidding for digital ad space, targeting and retargeting for ads, as well as booking and scheduling for campaigns.

What are the benefits of using Digital Signage Software?

Digital Signage Software simplifies the distribution of marketing assets, virtual assistants, and wayfinding apps, among other benefits. Since digital signage streams content directly to a display, it is useful for displaying up-to-date information for ads, restaurant menus, stock prices, and meeting room availability. This software can help improve brand awareness, revenue, and campaign performance.

What are the best Digital Signage Software products?

How much does Digital Signage Software cost?

Digital Signage Software prices begin at $5 per month for the lowest subscription and scale with usability and storage needs. Many vendors offer personalized plans and free trials. Necessary external hardware may be an additional cost.