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Top Rated
1810 Ratings
114 Ratings
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Score 8.8 out of 100

HubSpot Marketing Hub

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1810 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
HubSpot Marketing Hub
8.9
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
HubSpot Marketing Hub
8.6
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
HubSpot Marketing Hub
8.6
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
HubSpot Marketing Hub
8.3
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
HubSpot Marketing Hub
9.0
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
HubSpot Marketing Hub
8.7
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
HubSpot Marketing Hub
9.0
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
HubSpot Marketing Hub
8.9
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
HubSpot Marketing Hub
9.1
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
HubSpot Marketing Hub
9.5

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
HubSpot Marketing Hub
8.8
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
HubSpot Marketing Hub
8.9
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
HubSpot Marketing Hub
8.7
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
HubSpot Marketing Hub
8.8
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
HubSpot Marketing Hub
8.9

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
HubSpot Marketing Hub
9.0
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
HubSpot Marketing Hub
8.7
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
HubSpot Marketing Hub
9.2

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
HubSpot Marketing Hub
8.9
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
HubSpot Marketing Hub
8.8
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
HubSpot Marketing Hub
9.1

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.5
HubSpot Marketing Hub
8.6
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
HubSpot Marketing Hub
8.8
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
HubSpot Marketing Hub
8.6
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
HubSpot Marketing Hub
8.5

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
HubSpot Marketing Hub
8.5
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
HubSpot Marketing Hub
8.6
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
HubSpot Marketing Hub
8.9
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
HubSpot Marketing Hub
9.0
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
HubSpot Marketing Hub
8.8
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
HubSpot Marketing Hub
8.0
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
HubSpot Marketing Hub
8.0

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

HubSpot Marketing Hub

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

HubSpot Marketing Hub

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
HubSpot Marketing Hub
9.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
HubSpot Marketing Hub
9.9

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
HubSpot Marketing Hub
8.5

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
HubSpot Marketing Hub
9.1

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
HubSpot Marketing Hub
8.9

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
HubSpot Marketing Hub
8.5

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
HubSpot Marketing Hub
9.1

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
HubSpot Marketing Hub
9.1

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
HubSpot Marketing Hub
7.3

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
HubSpot Marketing Hub
7.3

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