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Airtable

Airtable

Overview

What is Airtable?

Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.

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Recent Reviews

TrustRadius Insights

Airtable is a versatile tool that has been widely adopted by various organizations and professionals across different industries. One such …
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Catch some Airtable

7 out of 10
May 16, 2021
Incentivized
Our marketing department uses Airtable to build content calendars for clients. We also use various templates within the software to manage …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Team Collaboration (204)
    9.3
    93%
  • Resource Management (181)
    9.0
    90%
  • Task Management (185)
    8.3
    83%
  • Mobile Access (180)
    3.5
    35%

Reviewer Pros & Cons

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Video Reviews

1 video

Powerful Simplicity: Airtable Enables Ticket Tracking and Management
03:21
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Pricing

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Plus

$10.00

Cloud
per month (billed annually)

Pro

$20.00

Cloud
per month (billed annually)

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://airtable.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Features

Project Management

Project management software provides capabilities to streamline management of complex projects through task management, team collaboration and workflow automation

8
Avg 7.5
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Product Details

What is Airtable?

Airtable is a collaboration platform designed to empower 30,000+ companies for content pipelines, product management, events planning, user research, and more.

The vendor’s value proposition is with the friendly interface, customizable grid, calendar, form, and stacked card views, and a fully flexible structure, Airtable empowers users to build workflows that work the way they want.

Airtable Features

Project Management Features

  • Supported: Task Management
  • Supported: Resource Management
  • Supported: Gantt Charts
  • Supported: Scheduling
  • Supported: Workflow Automation
  • Supported: Team Collaboration
  • Supported: Support for Agile Methodology
  • Supported: Support for Waterfall Methodology
  • Supported: Document Management
  • Supported: Email integration
  • Supported: Mobile Access
  • Supported: Timesheet Tracking
  • Supported: Change request and Case Management
  • Supported: Budget and Expense Management

Airtable Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Airtable Videos

Meet Airtable
While many options can carry a large price tag, there are tons of free project management software available. In this video produced by the TrustRadius team, learn why Airtable is one of the best free project management software on the market.

Airtable Integrations

Airtable Competitors

Airtable Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.

Airtable starts at $10.

Smartsheet, Asana, and Trello are common alternatives for Airtable.

Reviewers rate Team Collaboration highest, with a score of 9.3.

The most common users of Airtable are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(709)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Airtable is a versatile tool that has been widely adopted by various organizations and professionals across different industries. One such example is a theatre production company that uses Airtable to manage a wide range of tasks, including project management, grant tracking, community building, fundraising, and more. Both internal and external team members rely on Airtable to keep track of project status, ensuring smooth collaboration and effective project execution.

Another use case involves a micro not-for-profit organization that utilizes Airtable for reporting, site management, application management, financial modeling, and storing digital assets. With Airtable being used across all functions of the organization, it serves as a central hub for managing crucial information and streamlining operations.

Additionally, Airtable proves to be an indispensable tool for communication teams who rely on it to document tasks, manage timelines, and handle requests. From marketing project management to asset management and calendars, Airtable provides the necessary tools for efficient organization and collaboration.

School districts also benefit from Airtable's capabilities as it helps them log and assign projects, track due dates, and manage media creation. Media teams specifically utilize the platform to create videos, custom courses, graphics, and more. By leveraging Airtable's functionalities, they can streamline their workflows and enhance productivity.

Furthermore, Airtable finds its place within UX teams who use it as a central repository for storing and organizing UX research, studies, and insights. Its collaborative features enable seamless collaboration with other departments, fostering knowledge sharing and driving innovation.

Overall, Airtable proves valuable in numerous domains such as content creation, website development, finance database management, client database organization, event management for live events and concerts in radio foundations or non-profit organizations. It assists in managing databases, outreach efforts, tracking assets or donations for non-profit organizations or keeping records of animal care in sanctuaries. The simplicity of data entry paired with powerful features allows users to easily track leads or student data in organizations or schools. Airtable's user-friendly and collaborative interface has made it the go-to solution for teams managing complex projects, streamlining communication, and ensuring efficient organization across various sectors.

Users of Airtable have expressed several recommendations based on their experiences with the product:

  1. Many users recommend taking advantage of the step-by-step initial walkthrough and exploring all the features of Airtable to fully understand its capabilities.

  2. Users suggest trying out Airtable's free trial to assess its functions and determine if it meets their needs before making an investment.

  3. Users highly recommend giving Airtable a try, as they believe it is worth the investment and can greatly enhance task/project management and team collaboration. They mention that the added benefits of a paid plan easily justify the cost, especially for organizations seeking a sleek, cloud-based suite.

These recommendations emphasize the importance of exploring and understanding Airtable's functionalities, testing out the free trial, and considering its value for task management and team collaboration.

Attribute Ratings

Reviews

(1-25 of 27)
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Ryan Dury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Airtable is a professionally designed tool that really gives a true sense of handling the projects on large scale. I am using Airtable not only for managing the projects but also I am aligning the upcoming projects by having detailed insight into my schedule, it is turning our company towards success. This tool has helped to carry out the estimation of my projects so that I give my customers the most reliable solution and of course it is based on what amount of time I am investing on each project against what my client is paying me.
  • This application has made it easier for us to achieve our monthly targets.
  • Airtable also updates me through the transparent and most current status of my ongoing projects thus I can easily manage the workforce handling and deadlines.
  • With the use of Airtable, I am capable of building a better project execution plan with the mutual concern of my team members.
  • This application has helped me to a great extent for working on remote basis.
  • While working on the Airtable I have noticed that it is not open to uploading of the files for large sizes, most of the time files are not uploaded or links may get broken.
  • In addition, they do not talk much about the time tracking tool and how we can calculate our hours, I still do it with just estimation and by the calendar.
[Airtable] is highly recommended for project handling. Airtable also opens the door towards sales and marketing as it is integrated with so many social platforms. This application will give you freedom of working. Its integrations with Dropbox and Google Drive will help you to easily drag and drop the data.
Lee'Ann Burgess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Airtable is a truly versatile platform. You can use it for business and personal use. Whether you want to create a content calendar and see your content in different views (grid, list, kanban...and calendar view) or create a personal monthly budget - it’s super easy to implement and use. We use Airtable for a few different reasons. We collaborate with clients using a shared link of which ever table we are working on. We use it a lot for content and organizing that content. Also, when we do social outreach, we leverage Airtable to help us keep everything organized. Just wanted to add that I love that there’s an app for this where you can access your tables from your phone.
  • Easy to use and implement.
  • Clean UI/UX.
  • Extremely versatile and you can also export to excel if needed.
  • I don’t have much to add here because I don’t have any other needs that this doesn’t provide.
  • Maybe if there was a version that was not only a web app since some organizations can not use this for compliance reasons since it is a web application.
  • I feel even the free version of this is extremely helpful and has many features.
I can give an example where this was very useful.
Working with a client that is in the medical field, they wanted to be able to view and adjust/approve posts before they were posted. Viewing the posts in kanban view, they could get a full overview of the graphic with the content in one main view. It was easy to move the posts to different dates on the calendar view and get a clear visual on which posts are being post and when.
Bryan McAnulty | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As we've moved from traditional project management systems to one that is specifically a kanban board, we felt like there wasn't a good space for other documents and spreadsheets that we might need to create. Google Sheets never felt like a proper solution for us, because we wanted something that was more of a lightweight database software, than a spreadsheet software. Airtable provides just what we need and is especially useful for our marketing team to plan and organize data and leads. It is powerful enough that it lets us create or visualize a new set of data, without having to consider building a mini web application to do it right.
  • Makes it easy to visualize table and spreadsheet data in multiple ways.
  • Enables less tech-oriented teams to build a solution for managing business data that doesn't require a separate web app to be built to do so.
  • Would like to see continued improvement and additions to the innovative blocks feature.
  • While it has some project management features, it is not the ideal project management tool.
Airtable is great for situations where a spreadsheet wouldn't be the most appropriate or useful way to manage data, and where building or implementing a separate complex database tool would slow the team down too much. Airtable allows for database creation and visualization without technical implementation.
Adam Farrell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use spreadsheets quite a lot in our department. Airtable is a tool that combines the simplicity and flexibility of sheets with the possibilities that comes with databases. It gives endless opportunities to display almost any kind of data and relationships across different data sources. All data is accessible within a few clicks and without the hassle of setting up new spreadsheets.
  • Airtable excels in its ability to display complex data in a simple way thanks to predefined layouts.
  • It is extremely easy to switch between the grid and list layouts when necessary. This would require setting up a new spreadsheet every time.
  • The whole app is easily scalable as our requirements change.
  • The proprietary nature of Airtable makes the importing and exporting of data an occasional problem.
  • The learning curve for users with no database background.
  • The pricing model is restrictive.
Airtable is a genius solution for the restrictions of spreadsheets when the data needs to be accessed across several layers and presented in a 2D report. Airtable does this naturally without the need to export and modify the data into a database. It is a solution for any team that can benefit from multi-dimensional access to various data.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our small team (Product Content Strategy, four team members) uses Airtable for our internal projects and notes. Personally, I love to use Airtable to document and organize research. For example, researching different CMS options -- Airtable helps me keep track of the features and costs associated with each potential option -- or auditing -- Airtable helps me keep track of usability issues while documenting their locations. I've also used Airtable to help myself accomplish individual tasks, like keeping track of which Help Center articles I have updated.
  • Airtable looks beautiful. I think it's hands-down the cleanest, most attractive spreadsheet software I've used. It's a joy to scroll through and create content. This also makes it impressive to share with other teams.
  • I love the Kanban view, which lets you move items from the leftmost column to the rightmost column. This view is especially great for keeping track of in-progress and completed tasks.
  • I like the Airtable calendar views, which make it easier to see when tasks are due and stay on top of deadlines.
  • Airtable offers some great templates that make it easier to get started. The block/base structure was easy for me to pick up.
  • Airtable isn't the absolute best tool for internal team communication. For example, it would be nice if there was a comment section where team members could collaborate and leave comments. It's not that this functionality is totally missing, but it could be much stronger.
  • Airtable may have a bit of a learning curve for some people. When I was learning how to use Airtable, I ended up clicking around a lot because I wasn't always sure what a button/field would do. People coming from more "standard" spreadsheet software might feel like functionality is lacking in some places, although this wasn't an issue for me as a non-expert spreadsheet user.
  • User permissions in Airtable could be more granular. It would be great if you could give someone "Edit" access for only one column, for example, allowing them to make updates without changing the rest of the spreadsheet.
Airtable is excellent for individual and small team use. I think it works best this way, rather than a company-wide software available to many. I would still recommend it for larger teams, with the caveat that the pricing could get expensive that way. If you need to create multiple workspaces with many users, the cost will definitely get high.
Amanda Layman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I used to use Airtable for editorial project management (keeping track of which assignments were due and when, who they were assigned to, status, etc.) but now I use it primarily as a database for managing keyword data for my SEO clients. I also use it personally for my family budget.
  • Customization. There are a million ways to use Airtable; it's very easy to customize and adapt to your needs.
  • Familiarity. If you've used Excel or Google Sheets, you'll have no problem with Airtable. I prefer it over these tools, however, because of the color-coding and interface style.
  • Value. If you're looking for a budget, multipurpose project management tool, Airtable can't be beat. Price goes up if you have a lot of users, but you can set up a combination of free and paid "bases" to meet your needs so you don't have to pay and arm and a leg for every user.
  • Restoring deleted records - it's way too easy to accidentally delete something and not realize it!
  • Dashboarding - it would be nice to create custom dashboards that give a high-level view of different things across bases.
You can use Airtable for anything you can use a spreadsheet/database for, so the sky's really the limit. Further, you can toggle between different views (Kanban, table, cards, gallery, calendar, etc.) so if you have certain visual preferences, you can probably find a solution that makes you comfortable!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable across the organization and also within different departments. We use Airtable for CRM (Customer Research Management), general bookkeeping, project and task management. We also use it for timekeeping; we create online forms and have stakeholders submit relevant information. We manage our social media calendar, general calendar, and list of events in Airtable. We have eliminated many apps and now conduct the related work in Airtable.
  • Filters and grouping of Data. Airtable has many options to filter and group data and it could be done so quickly and presented very cleary.
  • A different view of the same database. Airtable allows the user to create views such as 'Gallery', 'Kanban' 'Calendar' and 'Grid' view of the same database. Many versions of each view can be created thus saving time and resources duplicating data. These views can be then shared with stakeholders.
  • Templates - Airtable provides many templates to allow new and experienced users a ready-made platform to work off.
  • Bookkeeping, while there are many options for bookkeeping it's still not as straightforward as more well-known spreadsheet platforms. Improvements here would allow companies to export their basic bookkeeping to Airtable.
  • Integrations. Airtable is lacking in integrations. Having more integrations would enable Airtable to become an even stronger database for organizations.
  • Organization. When a base has a large number of tabs it's hard to get a helicopter view of the tabs. Although the search is pretty good.
Airtable is fantastic for managing information either on a small or a large scale. If you need to access data and get results quickly, Airtable is a great option. We also use it for CRM and task management among other tasks. While there are better CRMs and task management systems out there, having them all in one platform makes us work more efficiently.
Chloe Sayers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Airtable is currently used only by my department; however, I use it in my freelancing work as well to support clients' needs in many ways. It addresses the need for a robust database to track A/R interactions and to ensure that no past due invoices fall through the cracks. Airtable's easy to set up controls make it highly customizable.
  • Extremely user-friendly interface
  • Great integrations with other cloud software
  • Cross-references and linking between different records
  • I would love to see linking between work spaces or bases - this would allow for more functionality at an enterprise level.
  • The new block functions are great, but are only available on paid versions. It would be greater to have a lite version of the blocks in the free version.
  • Without a previous knowledge of coding, some of the functions can be confusing.
Airtable is great as a personal organizer and particularly excels at project tracking for marketing related fields - such as social media calendars, content calendars, ad planning and tracking, and metrics reporting. It also works well for integrating with e-mail providers to track interactions and calculate next steps. This is particularly useful in an accounts receivable tracking scenario, as well as for CRM applications.
Robbin Block | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Airtable is used in many ways for my whole organization and for working with clients. It's an amazing and user-friendly tool which we use in any number of ways including:

  1. To-do lists
  2. Marketing campaign management
  3. Media contacts lists
  4. Website asset management
  5. SEO evaluation checklists
  6. Website valuation checklists

  • Marries an Excel-type spreadsheet with database functionality, making it the very easiest way to create a database that I've experienced.
  • The user interface is wonderful and so intuitive. It's a joy to use.
  • It's highly customizable and flexible, so you can do any number of things with it.
  • Hard to say what's missing, but maybe some top-level admin -- so databases can be organized by large groups (like business vs. personal) rather than just workgroups?
  • Maybe some tools built on top for things like asset management?
Any kind of lists, campaigns, checklists, asset management, onboarding forms, etc as I enumerated in my Use case.
Sean Gilligan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Airtable to track and plan our content calendar. It's proven to be a very valuable tool in planning and coordinating our content across all channels, for 4 brands, each with multiple customer personas within multiple verticals. The visual interface helps me control the process and meet deadlines with all team members.
  • At a quick glance, we're able to see a Kanban view of our past published content and ensure we're putting fresh content out into the market.
  • Airtable can easily display all content, or filter according to priorities or specific segments.
  • Integration with Google Analytics to have a view on traffic to each piece of content
Content calendar management Team workflow (either project specific or overarching day to day team activity management).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are a major international film festival on the lookout for a new database system. Our database is required to underpin all of our operations including tracking film submissions, programming and scheduling films and other events, venue operations, ticketing data and contact management. At present, AirTable is being trialled in a couple of departments - systems and operations. We are investigating how AirTable can meet our needs before we rolling it out across the entire organisation.
  • Ease of use. Airtable will feel familiar to any user who has worked in Excel or on Google Sheets. Users are quick to get the hang of Airtable and understand its potential.
  • The different ways of viewing your data. The range of data view include a spreadsheet grid, via a calendar, as a Kanban or as a gallery of data cards and this massively increases the way we can utilise and share the data in the system.
  • The ability to create and share forms means that we can ask a range of stakeholders to enter data directly into Airtable. We can then easily work with that data.
  • It would be great to have great control over data fields in a form view, for example the ability to set a word limit where a user is being asked to enter text or to limit the size of a file being uploaded in the form
  • We would like to use Airtable to gather RSVPs to an event so the ability for users to change or update existing data via a form would give us a huge incentive for moving forward with Airtable as a permanent database solution for us
  • Increased flexibility for user permissions within bases, for example the ability to prevent some users from accessing particular data tables or views
Airtable is proving well-suited to
  • take applications from candidates wishing to apply for volunteer and paid positions at the festival
  • monitor and review job applications
  • enabling a number of colleagues to work on the same task
  • getting temporary staff using the system quickly
I am keen to use the system to manage RSVPs to event invitations but this is proving a little tricky to facilitate via Airtable.
May 07, 2018

Using Airtable

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We went looking for a light-weight tool to replace our project lists (spreadsheets!). We found and have been using Airtable with great success. The best part? Along the way we also found it's useful for SO MUCH MORE. We use Airtable for all kinds of collaborations that old MS files and methods just can't do! Great product!
  • Flexibility - it's like a spreadsheet, but so much more! Your sheet is dynamic - columns can be defined not just by a datatype like in Excel, but you can have drop-downs (which can be linked to other Airtable tables), large note fields, tags, date selectors, etc.
  • Access anywhere (it's in the cloud) with easy sharing and security controls. Invite users by email, and they can create or view your tables.
  • Pricing - compared to competitors, on a per user basis, it can be a tad pricey. But when you look at features, it's actually not!
Projects and to-do's aside, it's a great tool for just sharing info and collaborating!
Lynne Saner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
An Incredible Project Management Tool

We are a small team of communications and development professionals for a mid-size nonprofit that have multiple events, digital campaigns, editorial calendars, and websites to manage. Airtable helps us do it.


  • Kanban methodology makes moving a complex of the related task through a series of stages incredibly easy. Things just don't fall through the cracks with this system.
  • The filters are stellar. So easy to find the bits of information you need, displayed in the way that makes sense to you.
  • Allowing for attachments makes sharing information so easy. No more hunting down files on several different servers on our nonprofit's antiquated storage system.
  • The integration between tables in one base is brilliant. Old school spreadsheets come together in a modern, user-friendly display.
  • The only thing I keep bumping up against is the desire to allow bases to integrate with each other the way that tables within a base do.
Airtable blends the simplicity of a spreadsheet with seemingly unlimited customizations. It's the first project management tool that works for everyone on our team, based on the way each of us thinks and organizes ourselves.

I am building bases for our signature events that include everything--from nuts to bolts--that we need to know about, track, follow up on, and complete. I have also created our communications plan and find the various ways of viewing pieces of it incredibly helpful. Everything is there, but accessible in digestible pieces.

I LOVE Airtable for its simplicity and its brilliance. So happy to be sharing it with my team.

Andy Havens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The content marketing group is using Airtable to help plan communications projects. I needed a way to track multiple projects that might share some common elements but not all, and the ability to apply different views based on user or reporting needs.
  • It's very easy to use. I was able to start from scratch and get a pretty complex workflow set up in just a couple hours.
  • The ability to create one "master table" with every piece of possible information is good for the "deep dive" members of the team, but then it's easy to create views and calendars based on just a few pieces of data that are better for one specific use or person.
  • Being able to store draft content on the system as attachments means that the review copy/image can be included in the workflow rather than as a separate email or in another tracking system.
  • The ability to quickly group, sort and filter on the master table make it easy for the power-users to work with the full set of information, but still find a specific project quickly.
  • It would be great to have multi-tiered selection options. So if I check a box-like, "Does this need social support?" I could then pick from a multi-select drop-down based on the choice.
  • It would be good if we could have a kanban view built off a selection from a multi-select since some projects might be part of multiple strategic initiatives.
  • It would be cool if forms could have some basic if/then functionality. As it is, we need to create different forms for different media requests that share 75% of the same data.
I'd say if you're looking to consolidate project details across a number of functions where there's a lot of overlap, Airtable is a great choice. We've got a relatively small team of content creators and project managers, but we are often involved in a wide variety of media, content types and deliverables. So it helps to be able to put every activity on one master spreadsheet, but then be able to pull out views that pull out only select pieces of info for specific projects or strategies. The ability to search across fields means you can also use hashtags for folks who want to be able to locate their work using person-specific queues that don't need to be agreed-upon as part of the overall design of the table.

I wouldn't recommend it if you're looking for a content repository specifically or a DAM. It could do that in a very limited sense, but not if you're wanting to store large graphic or video assets. Also, as far as I can tell, you can't publish directly to social accounts from Airtable. So you'll still need to port your content directly to your social accounts or a platform manager like Social Studio.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Airtable across the whole organisation, everything from applicant tracking to project management. We've found it to be incredibly versatile due to the ability to filter, group and work with records.
Every time someone mentions using Excel for something that isn't a financial report we point them towards Airtable and they see how much better it is.
  • Slice and dice data - it's much easier than other tools to group records and create insights
  • Generate reports - they've recently released a functionality called 'Blocks'. We are using this tool to automatically generate dashboards and reports from data.
  • Fit different work styles - You're not limited to viewing the data in a spreadsheet. You can view it on a calendar, Kanban, or in a card style view.
  • The new Block functionality is relatively new and could be extended to provide more layout design/flexibility
  • Currently, there is no way to link between spaces. This fact means you have to put all related information in the same 'base'. This limitation can lead to data permission problems and bases that have loads of tabs
Anytime you have data you want to generate insights from, Airtable will be a great choice.
It works really well with structured and unstructured data.
It's not designed to be a financial tool. You can do some numerical tasks with it, but it's not suited to scenarios where you need to do many different types of numerical analysis.
Sherry Raeder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Airtable is currently being used by our Operations Team as our CRM. As a small non-profit with a matching small budget, we quickly realized the limitations of what was available to us with CRM options. Off the shelf products didn't offer the customization we needed. The customizable bigger solutions were just that, too big for our needs, and often with a big price tag. We'd resorted to using Excel spreadsheets; not a bad solution for us, but a very limited one. Then came Airtable! After watching a few video tutorials, exploring the available templates, and getting inspired by what other users were sharing in the "Airtable Universe" we were quick to realize it would be a very viable solution to our CRM needs. We started with a seamless export of our Excel data into Airtable and started building everything we needed in a system from there. We were impressively up and running a CRM and rolling it out to the Operations Team in a couple of days.
  • Airtable is easy to use. It has an intuitive interface and plenty of video/help support for what is not.
  • It makes not only organizing your data efficient, but connects that data to everyone on your team in one centralized database. I love that multiple people can be editing the same records at the same time, and Airtable captures it all in real time!
  • Easy to link data between tables. This makes a lot of information available to users with just a few keystrokes - which makes the frustration of hunting down information a thing of the past.
  • Really appreciate being able to use Zapier to connect Airtable to several of our other systems that house data - MailChimp, SurveyMonkey, Quickbooks to name a few.
  • Being able to change the data views is one of the bigger fan favorites on our team, whether it is in Grid, Gallery, or Kanban, to grouping and sorting by Field Type. There is something for everyone's needs there.
  • I can see where being able to connect several bases together within one workspace would be beneficial. Currently, we've created a lot of tables within one CRM base, and in doing so has made it a bit overwhelming (visually) for some of our users. Limits flexibility a bit.
  • The app for the iPhone is solid. The Android app needs some work/an update.
  • The formula functionality between cells is a bit limited (not the depth of say, MSExcel) and not intuitive for all of our user base.
  • The ability to create charts through the "Blocks" options is a great idea, but very limited in it's initial debut. Looking for more features (pie charts, series labels, dual axes, etc.) to be able to create more dynamic charts in the future.
  • I've gotten a browser warning or two about Airtable being "resource heavy." Time will tell if that becomes an issue.
We haven't being using Airtable for long, so where it is best-suited for us may yet to be seen, although we are thrilled with what we have been able to do in building a CRM in such a small amount of time. I can see us quickly starting to think about a donor management base next. It appears to have a LOT of flexibility with what you can do with your data - your resources (time/$/staff) to do so may be your only limit.
Keegan Ead | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a communications team using Airtable to get a bird's eye view of the work that everyone on the team is doing. We gather once a week as a whole group to go over projects and tasks and put our base on a display where we can all see where people are spending their time, what agenda items people want to discuss or even where our work might be overlapping and duplicated.
  • Airtable takes in lots of granular information, and lets you easily see only the relevant information that you want at that time. By sorting and filtering we can cut out the noise in the database.
  • The different kinds of views available cater to different situations. Your information can filter into a calendar view, or if you're used to Trello boards, then you might feel right at home sorting everything into a Kanban view.
  • Ultimately, it's about how you want to view complex sets of data. If you're using monstrous Excel or Google spreadsheets, and suffer through navigating them, Airtable can do a lot to ease that.
  • Linking between tables has been the hardest thing to wrap my head around. And the hardest to explain to my teammates.
  • A record's revision history is integrated with a messaging box. This quickly gets cluttered and makes it difficult to find either specific revisions or specific messages sent by teammates.
Airtable is suited well for viewing large amounts of information in different ways and at different levels of granularity.
Airtable doesn't seem as purposed for doing complex math and formulas between cells of data.
Naomi Kinsman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable across our organization for many purposes. This flexible database helps organize our content, networking efforts, projects, and incoming applications. We love how the options within the system allow us to customize workflows and build multiple views of complex information. Basically, Airtable allows us to build customized apps to fix organizational and workflow problems in all aspects of our work.
  • Organizes data in a way that goes far beyond what a spreadsheet can do because of the relationships between tables.
  • Creates helpful and customized views of information, such as calendar views, Kanban boards, and image-based gallery views.
  • Airtable continues to add features, such as the new Blocks, which provide extensions and new ways to utilize and interact with our data.
  • The app versions don't offer a Kanban or gallery view yet, which means you need to use the desktop or online version to use certain workflows.
  • It would be nice to be able to more easily create graphs or formulas within the data, in the way of a more traditional spreadsheet.
  • The forms feature is highly useful, and I'd love to be able to set standard answers for certain form fields to speed up data entry.
I use it as a book database for myself, and also for our school library. I also use it to sort and manage my projects, milestones and goals, and the relationships between the three. We use it as a searchable content database for our body of work that includes curriculum, books, worksheets, speeches, blog posts, videos and online courses. I even set a database up for my parents to help manage tasks related to their recent move, especially tracking items they wanted to sell, donate, or keep.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Airtable to develop and manage a new botanical garden in Middle Tennessee. We use linked tables to manage contacts, employees, volunteers, vendors, donations, grants, gardens, projects, plantings, equipment and routine nonprofit records and reports. Airtable allows us to easily customize workflows and capture the information we need and use it in other tables or custom reports. We do this to easily generate donation reports and receipts, planting summaries, garden cost estimates, garden materials lists, volunteer reports and our quarterly and annual reports including agendas and meeting minutes.
  • Table views can be easily shared as a webpage or embedded. This capability allow us to share information on our webpage and never have to worry about whether or not it is up to date. We do this for our tree information list, our tribute listing and our trees available for tribute tags. All of this data is maintained daily and is therefore always up to date on our website.
  • Forms can be easily implemented to collect information online. We use this feature to allow volunteers to submit their hours worked directly to our Volunteer Hours table. These hour entries are then verified and linked to a project from the Projects table where they roll up to summary, quarterly and the annual reports using Airtable Blocks. The forms are the ideal way to collect information right where it will be maintained and used.
  • Blocks are a simple and useful way to display and summarize Table data. We use form blocks to build custom forms and reports for most of our table data. The ability to do this within the app is a considerable time-save and eliminates the need to export table date and use mail merge to build reports. We generate donation reports and receipts, volunteer reports, planting information summaries, garden reports, meeting agendas and minutes and our annual report.
  • The iOS app lacks some of the functionality available by web browser. While you can create and modify tables and views in the app, more options are available online. While the table data is generally still available in the app, some views like forms, galleries, Kanbans and calendar views are still not supported. We use iOS devices almost exclusively and look forward to these fixes.
For us, Airtable has been ideal because it is easy to use and maintain. It has expanded from a few tables when we started the garden last year to 19 today and we could add another at any time and that’s been the beauty of it. We don’t need a programmer or experience with advanced database relationships. It’s been very simple for us to use and manage and were using all the features. Obviously, there can be many advantages to more advanced database system with features that are beyond the scope of Airtable but they typically require a great deal of expertise to set up, maintain and use. But for many users Airtable provides a great alternative that is continually becoming more advanced while remaining easy to use.
Anthony Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a nonprofit with around 40,000 donor records. We use multiple applications to manage our data. Airtable is an amazing tool for quick collaboration when we are working with data with multiple team members. Their different visual views through filtering are a time saver to work on data with a lot of fields. We also love the Airtable form functionality where people internally and externally can contribute to the data.

Airtable is mainly being used for our development department where we manage donor data. We are noticing we use Airtable more and more since it integrates with our other applications as well.
  • Airtable is amazing in how they can display the data with their view options. You can create a grid, calendar, form, and even kanban views with the same dataset. It is amazing too for visualization.
  • I love the relationships you can easily make without formulas as their filed options.
  • You can actually create an app using their database and form view within minutes.
  • I think it will be great to be able to connect different work bases.
  • I understand their pricing is per workspace, but workspace is really horrible for organizing your bases.
  • Their pricing is not that great for small organizations or non-profits if they need more than what free version can offer.
I would recommend Airtable to anyone who organizes their data in an Excel sheet. It's just way more fun. While their search keyboard shortcuts are great, I think they can do better at organizing bases and workspaces. It is hard to organize and pricing is a little expensive for their paid version that has great features like "Blocks".
Kartik A. Dhar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using it across the whole organization now, starting out with HR for applicant tracking, employee management etc, and now rolling out for program management, tracking PR activities, monitoring technology resources, hardware setups etc.

We were earlier using Google Sheets to track, but as a significant proportion of the organization is not very technically inclined, writing formulae and scripts to create applications was a challenge. Airtable makes it super easy to create links between different tables, and the Slack integration and attachments features are things we wished were there in Google Sheets for a long time, and had to resort to clunky alternatives like uploading content to dropbox and then copy pasting links.
  • Very easy to use and friendly interface. Ability to create links between tables without using VLOOKUP or other formulae
  • Attachments! So so important for us, as we need to track things like delivery receipts, employee documents, etc. Now they can all live in one place instead of Google drive folders that need to manually be tracked in Google Sheets/excel
  • Native integrations like Slack. Zero code/setup required and managed to configure our new job applications to our HR channel in Slack.
  • Grouped grid views is a godsend - gives the ability to quickly add entries group wise. In a traditional spreadsheet, we had to insert rows in between (that would sometimes break formulae/row no.s)
  • Ability to set detailed and customizable table-wise and group wise permissions. E.g. we have an employee table, and I want all our employees to see just name and designation, but not others.
  • Global variables - Having the ability to reference global constants / assumptions would make it much more useful for financial planning / budgeting applications. E.g. referring to currency conversion rates etc
  • Support for (some) blocks in free / plus plans like Pivot Tables etc.
Airtable is perfect for teams that have non-coders / technical people looking to manage data (especially images and documents), as well as process flows. Anyone also looking to create quick and easy gallery views or Kanban style process management flows will find it highly beneficial.

Even advanced programmers/tech people will find the ease of use and beautiful UX nice, and with the API integration, it is possible to create much more powerful applications as well.

It is not appropriate as a full-fledged business modeling, financial planning or budgeting tool like excel due to the inherent simplicity of the product (And I think they're not trying to do that as well).
Phuong Kieu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable in the innovation team. In the innovation team, we work across all directorates in the organisation which means huge sharing of documents and knowledge. Emails can easily get lost and spreadsheets are in abundance. Most of our work is in spreadsheets, however, Airtable makes it extremely easy to format into easy to read Kanbans, galleries, and calendars which are easy to edit and share amongst other directorates. Other teams in the organisation have started to take notice of Airtable as a project and collaboration tool.
  • Easy templates to modify, very little training is needed
  • If you can use Excel you can use Airtable
  • Categorising and searching of items is so useful!
  • Public links - absolutely excellent to share to larger number of people
  • Direct chat would be really amazing, at the moment still looking at using Slack
  • Comment section could be better, @mentions etc.
  • Storing of images in a central gallery
Airtable is really great if you're looking for a place to share content in easy to read and easy to edit formats. Further functionalities could make it really great to use across the whole organisation. It may be easier for us to have multiple workplaces to act like folders with multiple bases instead of one main workplace.
David Rushton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're using Airtable to consolidate multiple data sources across our organisation, into one centralised repository. Within our organisation, we have many data stores, in different formats, and in some cases duplicate data. Using Airtable has allowed us to develop a far more manageable data infrastructure. In addition, Airtable integrates (through Zapier) with a host of other apps to enable a new level of automation within our business. The flexibility of Airtable has allowed us to develop bespoke data structures that can be adapted as our business grows and our requirements change.
  • Flexibility: Airtable is insanely flexible, nearly any existing data structure can be replicated and tailored to our requirements.
  • Ease of use: Even though it's very powerful, Airtable is very easy for anyone in our organisation to use.
  • Automated formula fields: Using the formulas available, we can quickly summarise data without writing bespoke code.
  • Kanban views: are really simple to setup and provide a whole new dimension to the platform, allowing us to use Airtable for CRM and project management.
  • Limited export functionality: Although Airtable will do nicely for most of our requirements, sometimes we need to export data for analysis in other platforms. Export functionality is not particularly developed and there's scope for improvement. The API provides an option, but requires our developers to write custom code which is not ideal. Having an option to easily export into formats like MySQL, JSON etc would be great.
  • The documentation is ok, but could be better. The core functions of Airtable are covered but don't show Airtable off to its full potential. More detailed examples and case studies of what is possible would be good.
  • The ability to create summary pages or dashboards would be a big plus, though I believe this is already in beta.
Airtable is ideal for creating data structures to support most activities and linking data together to reduce replication. It sits nicely between a basic spreadsheet and high-end CRMs or bespoke database systems. If you're looking to quickly create data structures that are flexible and adaptable then Airtable is your ticket - you can get started (and sometimes finished) in minutes. If you're looking for a system to present data in a highly visual way (e.g. sales summaries with lots of charts etc.), then Airtable isn't quite there yet.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable in the online marketing and communication department as a content board. All our online marketing campaigns are listed there, with the channels, goals, and target audiences. A big plus is that Airtable enables us to have a calendar view of our campaigns, so we see in a visual way which campaigns are running when.
  • Calender view
  • Easily customizable to your own needs
  • Import and export features
  • The design of the expanded records could be a bit better
  • Pricing is quit expensive, especially if you want to work with a lot of users
Airtable is very useful if you work a lot with databases, and want to have more options than you have in Excel or Google Sheets. Airtable has some of the main options of those tools but offers a lot more possibilities to have data shared between databases, use text and images, and have different views on a database.
Jay DeDapper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Airtable in a number of ways at two organizations with which I'm associated. At AdPoint Video we use it in three ways:
  1. We built a bespoke highly-customized CMS (Content Management System) for our ad campaigns.
  2. We built a lightweight CRM (Client Relationship Management) system that fits our needs at a fraction of the cost of the big name CRMs.
  3. We use Airtable to manage internal client projects -- similar to a Project Management platform but much more useable for our team.
At the Marist Poll:
  1. We've built out a full-on Project Management System for our polls.
  2. Several new projects in development are being based on custom dashboards built with Airtable.
  3. I personally use it to manage my various projects as Director of Innovation.
The great benefit of using Airtable is that it is based on something everyone in both organizations knows -- a spreadsheet. That allows us to let various team members build their own implementations which makes for better customization and quicker adoption. We can prototype ideas fast without having to test out the myriad of narrow SaaS solutions out there. Plus Airtable integrates well with Slack and Box.
  • Prototyping. Because it's based on the common spreadsheet, everyone gets it, so setting up a database it fast. The flexibility offered in customizing views allows for quick and efficient prototyping.
  • Integration. Most organizations have already bought into platforms like Slack, Dropbox, Box, Team Work, Salesforce, etc. That's both good and bad since they all can inhibit flexibility. Airtable plays well with most other SaaS platforms so your team can try out new things and new ways of thinking/organizing without starting from scratch.
  • Speed to Team. I've been able to roll out Airtable builds very quickly and make rapid changes in order to make positive impacts on both organizations. Sometimes we've built in Airtable and then, after using it, spent more time and money developing the same thing in a legacy platform because we didn't want "another" platform. Airtable makes that easy too.
  • It's not Excel, or even Google Sheets. Airtable has a few significant missing pieces including no functionality around conditional logic. This may be a dealbreaker for some -- it certainly has prevented us from building some dashboards we had hoped to.
  • Our use cases almost always involve deadlines and dates -- it would be great if Airtable integrated alerts with Google Calendar, Slack, etc. This is another roadmap wishlist item, not a dealbreaker right now.
  • At the end of the day, the variety of Views -- which is the main selling point and value of Airtable over Excel or Sheets -- is still a bit limited. I would love to see the ability to customize the look and layout in ways that would allow for real custom dashboards to be built. NOT a complaint. More like a roadmap wishlist.
Ideal for building out Content Management Systems, Project Management Systems and Client Relationship Management systems. Won't be all-things-to-all-people and may not fit every need but it allows for plenty of ideation and testing.
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