Overview
What is Demandbase One?
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage…
Demandbase enables our sales and marketing team to execute our targeted account strategy
Best B2B DSP and Orchestration Platform for ABM Plays
Great features and value
Demandbase has improved our ABM efforts and improved our sales and marketing alignment
Driving GTM Success with Demandbase
Demandbase - our staple ABM platform.
ABM B2B Platform
Demanbase powers our ABX journey.
5 Stars!
We use it primarily for account based marketing and sales …
Being everywhere our prospects and customers are
Best in class ABM platform
The perfect tool for high growth marketing teams
Best ABM Platform
Demandbase - Indispensible for Sales & Marketing Professionals
ABM Super Tool
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Display advertising (5)9.191%
- Standard visitor segmentation (5)8.888%
- Customer interaction histories (5)8.686%
- Ad campaign creation (5)8.484%
Reviewer Pros & Cons
Pricing
What is Demandbase One?
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Demandbase Google Analytics Demo
Build an Account List on Demandbase
Features
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 8.5Automated routing and prioritization(3) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 8.6Customer interaction histories(5) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 8.6Syndicated content(2) Ratings
Republished content on third-party sites.
- 9Personalization(5) Ratings
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
- 8.6Engagement data tracking(5) Ratings
Tracking for account-based customer engagement across multiple channels.
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 8.4Ad campaign creation(5) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 9.1Display advertising(5) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 8.2Contextual advertising(4) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
- 8.2Social advertising(4) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.
- 8.4Ad reporting and analytics(5) Ratings
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.8Standard visitor segmentation(5) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 9Behavioral visitor segmentation(5) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.1ABM sales intelligence(5) Ratings
Demographic and firmographic data covering contacts, businesses, and industries.
Intent Data
Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.
- 93rd party intent signals(5) Ratings
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
- 8.2Downstream intent signals(4) Ratings
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
- 9.1Account identification(5) Ratings
Helps sales and marketing teams identify accounts showing intent to make a purchase.
ABM Integrations
ABM platform integrations with third-party software and internal tools to enable organizational workflows.
- 9.1Automated workflow & orchestration(5) Ratings
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Demandbase One?
Demandbase One Features
- Supported: Account-Based Advertising
- Supported: Website Personalization
- Supported: ABM Analytics
- Supported: AI-Driven Account Identification
- Supported: AI-Driven Sales Development
- Supported: Conversion Optimization
- Supported: AI-Driven Content Recommendations
- Supported: Audience Segmentation
- Supported: Real-Time Intent
Demandbase One Competitors
- Terminus ABM Platform
- Dun & Bradstreet
Demandbase One Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Global |
Supported Languages | English |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(141)Community Insights
- Business Problems Solved
Demandbase and Engagio are versatile tools that have proven to be invaluable for understanding website visitor demographics, analyzing their interests, and driving successful marketing and sales strategies. According to users, Demandbase has been highly effective in predictive behavioral marketing, identifying behaviors that drive leads and opportunities, and facilitating meaningful conversations with the sales team. It enables companies to determine if their target accounts are visiting and engaging with their website, leading to more personalized and effective engagement. Engagio, on the other hand, offers account-based views for both sales and marketing, providing valuable insights into account engagement through heat maps and visualizing prospect activities.
One of the key features of Demandbase is its ability to serve targeted advertising and re-targeting efforts, reducing ad spend waste and enabling personalized engagement with specific accounts. The Forms product has been instrumental in increasing form conversions by augmenting non-critical data and standardizing CRM data for reporting purposes. Demandbase's website content targeting feature allows companies to deliver a personalized experience, resulting in increased engagement and conversion rates. Another notable use case is Demand Analytics, which keeps sales teams informed about targeted prospects visiting their website who may not be in their CRM database.
Demandbase is widely implemented within marketing departments to clean and append account data through its integration with Marketo, providing accurate data regarding target accounts for multiple products. It plays a vital role in account-based campaign strategies, offering web personalization, progressive profiling, and web traffic analysis. The ABX Cloud component helps track engagement, manage target account tiers, personalize website content, and conduct analytics. The Advertising Cloud assists in targeting advertising efforts towards specific accounts.
Users have praised Demandbase for providing visibility into account activity and driving engagement strategies for both marketing and sales teams. It has been particularly useful in creating separate subscription reports for different regions, ensuring relevant data is delivered to the appropriate individuals. Engagio, with its seamless integration with Salesforce, allows for tracking website visitors, analyzing their digital behavior, assigning lead and account scores, and measuring customer engagement. It has been commended for its focus on enabling reporting of account-level metrics for ABM programs and providing valuable insights into the impact of marketing on target accounts.
Overall, Demandbase and Engagio have consistently demonstrated their value by understanding customer behavior, enabling effective personalized engagement strategies, supporting account-based marketing needs, providing detailed insights into account engagement, organizing data across platforms, prioritizing accounts, and presenting valuable insights to sales teams. These tools have become essential for companies looking to optimize their marketing and sales efforts and drive revenue growth through targeted account approaches.
Attribute Ratings
Reviews
(1-25 of 50)Demandbase enables our sales and marketing team to execute our targeted account strategy
- 60% lift in web visits after advertising to target accounts
- Increase from 51% to 95% account engagement with ad cohorts
- Increased revenue by 52%, deal size by 57% and pipeline by 59%
Best B2B DSP and Orchestration Platform for ABM Plays
- Our Sales users who leverage Demandbase have more pipeline and larger deal sizes than users who are not leveraging Demandbase.
- 99% of our display ad campaigns are meeting and or exceeding benchmarks.
Great features and value
- Tracks marketing & sales activities to show accountability
Demandbase has improved our ABM efforts and improved our sales and marketing alignment
- Reduced our cost per platform signups
- Increased pipeline opportunity
Driving GTM Success with Demandbase
- Improved ROI
- Better Targeting
- Improved Efficiency
- Improved Conversion Rates
Demandbase - our staple ABM platform.
- Demandbase has given us the visibility our sales and marketing team needs in order to see how their top strategic accounts are performing and what their engagement level is like with our brand.
- Demandbase makes it easy for us to scale our efforts because it is an easy-to-use platform.
- We are able to demonstrate ROI and show the impact our Demandbase campaigns are having on our target accounts.
ABM B2B Platform
- Increase traffic from Top of the Funnel accounts
Demanbase powers our ABX journey.
- Demandbase has provided a level of visibility we didn't have before to truly understand what accounts are engaging and how we are succeeding with our ABX efforts.
- Demandbase gives us one platform for all teams to work in so we are acting more cohesively.
- The Demandbase team has been a true business partner and asset in helping us with best practices and implementing our ABX approach.
5 Stars!
- Helps connect the dots
- Drives ABM strategy for marketing
- Supports sales w/tools
Being everywhere our prospects and customers are
- Majority of new business opportunities engaged with Demandbase campaigns
Best in class ABM platform
- MQL's - Shows prospects who raised their hands and are looking to talk about our product.
- As an SDR I'm able to know which accounts are worth spending more time prospecting into.
- Demandbase has helped us generate closed won deals
The perfect tool for high growth marketing teams
- Increased time on site
- Increased inbound demo conversion
- increased pipeline driven by ABM campaigns
Best ABM Platform
- Better ROI
- Faster Buying Journey
- Early target to potential accounts
Demandbase - Indispensible for Sales & Marketing Professionals
- Improved revenue by selling to qualified users.
- Vastly improved field marketing by having accounts verticalized.
- Improved rep productivity.
ABM Super Tool
- Increased opportunities.
- Higher engagement.
Sophisticated platform for account-based marketing/sales needs
- Insights on account engagement.
- Easy to understand analytics.
- The overall return on investment.
- helps me focus my efforts on better target of customers
- I don't feel like I am just spraying and praying, I can go at a prospect with a message specific to them
Engagio, why did you join DemandBase?
- Allows our sales team to reach the right engaged visitors
- Allows sales team to prioritize which accounts to contact first
Great tool! Add to the arsenal.
- Hard to put a dollar of percentage, but every interaction that I have used Demandbase has been more quality.
- Easily have more prospects to target.
- I have closed deals that started with Demandbase conversations.
- The tool was expensive and difficult to stand up.
- Due to lack of integration with tools, it was difficult to use.
- Utilization was time consuming.
Demandbase is a leader in ABM, but it's pricey.
- High investment on agency/client side
- Long term net returns realized slowly
- Hard to determine full ROI
ENGAGIO - POWERFUL AND ACTIONABLE INSIGHT
- Lead-to-account matching it provides opens up a wealth of possibilities in our MAP, as well as makes reporting a lot easier.
Territory Planning & Lead Tool
- Lead generation
- Enhancing conversations
- Relevancy
- Information is important, so knowing which accounts to pursue and which are not engaged has a positive impact on ROI.
- Our ad spend has far outweighed sales results so far, but we have a long sales cycle.
Demandbase does its job well with a few workarounds
- Created a number of quality impressions with qualified buyers within our target organizations.
- Has immensely helped the ABM team qualify and target leads.