Demandbase

The Demandbase team is quick to respond to questions, quick to provide guidance, and always willing to jump on a call. They answer any and all questions to the best of their capability, and when they cannot, they are quick to take the question to a product lead. The team is prompt to respond to personalized campaign efforts.

Demandbase is well suited for people who are prospecting into a territory and having your prospects come to you based on their interest in your product. It's another arrow in the quiver for getting meetings with people who are engaged with your product. The first thing I do in the morning as an SDR is going into Demandbase to see which new potential prospects show up in the highlighted section. It helps know which prospects are already aware of your product and generates a warmer conversation.

It's not a silver bullet. Some of the prospects may be doing research but are not in a buying cycle at the moment. It's helpful to not overly share what they've downloaded or engaged with but rather use a general elevator pitch with specific examples of how we could help with problems they're facing.

DemandBase is definitely a great tool that really empowers both marketing teams as well as sales teams. It takes a while to get up and running so don't expect immediate results/everyone to get on board with it immediately. Although they do have great CS and support to help you get set up!

Demandbase helps us recognize potential accounts at a very early stage of the buying cycle, giving us enough time to research those accounts, get the right people, and educate them. We can use our ad budget diligently to reach the right audience, so we have better ROI on our ad spent.

For sales and marketing professionals, Demandbase is a must-have. I don't see how anyone can market and/or sell into their territories without having some insight into the customer base/users in that territory. The insights gained through Demandbase are invaluable.

It is extremely well suited when you are attempting to crack into an account. Brushing up on hot topics that they are searching [for] is effective.

It is less well suited if you are attempting to reach out to specific people at a certain company, as most of the engagement reports are about what anonymous sources searched at that company. There are some specific people, however.

Demandbase allows us to upload and/or build various target account lists so we can set up specific advertising campaigns for different audiences, then surface real-time insights to our sales team to prioritize activities based on account engagement. The Demandbase success team also provided excellent support and services during the implementation process before and after to ensure we continue to see success across our program.

Every salesperson has to make calls whether they are cold calls or following up on deals. The demand base gives you information to use to help do both.

Engagio is best suited for companies above medium-size (600+ employees), with meaningful website traffic of 500+ per day. Anything less, the tool will not be beneficial to you. Another good criterion is if you are doing a lot of outbound promotion (GDN, Syndication, Paid Social), and you are getting a lot of unknown traffic back to you, Engagio will reveal all the visiting accounts to you.

Demandbase allows for engagement to be tracked at the marketing and sales levels to provide ROI. This allows for accountability across all stakeholders.

A fantastic tool to add to all the other activities we do. Most of my process is spent finding common ground and a reason to interact with my prospects. This gives that insight and should be added to everyone's process.

I think Demandbase is an appropriate tool for an organization that is highly dedicated to its account-based marketing strategy and where Marketing and Sales are very well aligned. It's very important that both parts of the organization are aware of exactly what Demandbase can do and what it cannot and that they orchestrate their efforts to get the most out of it. I also think it requires a well stood up Marketing team to manage and get the most out of.

Before Demandbase, we had to rely on partners to use their ABM solutions and had everything in spreadsheets. Now, we can actively use their platform to manage everything to discover audiences, segment, and activate media. We are also able to work with the client to track their target accounts and ensure they were engaged at all times.

Engagio is best suited for companies that have long sales cycles, dealing with large accounts with multiple decision makers. I don't think Engagio would make much sense for a company that has quick sales cycles with relatively few decision makers.

Territory research and planning.

Demandbase is good for initial lead engagement before sales outreach. It is also good for tracking whether accounts you are performing cold outreach on are getting your emails/voicemails. Demandbase is not great if you are swamped for time, and it isn't always clear who in the company clicked an ad.

Demandbase is great for focused ABM activities or large pool targeting. However, the process to not only import but verify and explore each contact is time consuming; so either real focused ABM activities, where you have the time to double check and explore the information or it's great for large imports, where it's alright if 15%-30% don't import and it doesn't matter that you're missing that much.

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.

Engagio is well suited for someone who is taking more of an account-based approach and who wants to be super targeted in their outreach. I would recommend this program to someone who is doing more of an enterprise sale, especially if there are more than one decision-maker in the dealmaking process.

Well suited for prospecting and to determine who are "hot leads" and why. It is great for determining what an account cares about since you can filter by content viewed and come up with a POV accordingly. It is not great for finding new contacts who have not engaged.

Engagio is well-suited for sales teams looking for insight into customer and prospect engagement. It is a great platform to see who is viewing content, what they've clicked on, and what they've filled out. This helps sales teams to reach out at the right time and tailor the messaging accordingly.

Engagio is great for giving sales and marketing teams insight into which marketing efforts are getting the most engagement, and which accounts should be targeted for further nurturing. The reports available are great if you can get your sales team to use them the way they are intended to be used. Set up and implementation does take quite a bit of time, but the payoff is worth it. You just need to make sure it's not just done, but done right, in order to reap the benefits.

Demandbase is great for companies who are targeting a large number of companies to sell or market to but do not have enough marketing budget to do full-blown marketing campaigns for all of them. It can really help you prioritize your target customers and maximize your advertising. They can be too expensive for companies who are just starting on ABM.

Engagio is best for companies that have longer sales cycles that deal with very large accounts entailing multiple decision makers. In these cases, it really shows value for the end user by letting you see what everyone at those accounts is interacting with to help you better tailor your campaigns.

I don't believe that Engagio would be a rational choice for those with very quick sales cycles or companies with bad data.

When an organization has industry-specific content and/or wants to target a certain group in specific. Demandbase integrates well with Google Analytics and helps the organization see the companies you are trying to target some content to and check if they are interacting with it. I wouldn't recommend Demandbase to companies that do not need to segment their content by industry; because it might not be necessary and it can be very expensive.