Demandbase Reviews

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.

Demandbase is good for initial lead engagement before sales outreach. It is also good for tracking whether accounts you are performing cold outreach on are getting your emails/voicemails. Demandbase is not great if you are swamped for time, and it isn't always clear who in the company clicked an ad.

Demandbase is great for focused ABM activities or large pool targeting. However, the process to not only import but verify and explore each contact is time consuming; so either real focused ABM activities, where you have the time to double check and explore the information or it's great for large imports, where it's alright if 15%-30% don't import and it doesn't matter that you're missing that much.

Territory research and planning.

Demandbase is great for companies who are targeting a large number of companies to sell or market to but do not have enough marketing budget to do full-blown marketing campaigns for all of them. It can really help you prioritize your target customers and maximize your advertising. They can be too expensive for companies who are just starting on ABM.

When an organization has industry-specific content and/or wants to target a certain group in specific. Demandbase integrates well with Google Analytics and helps the organization see the companies you are trying to target some content to and check if they are interacting with it. I wouldn't recommend Demandbase to companies that do not need to segment their content by industry; because it might not be necessary and it can be very expensive.

Demandbase is definitely a great product for companies that are looking to capitalize in general sales, website traffic, etc... but it's not great for companies that already have very effective research and marketing. Demandbase provides a very good base layer for assistance in sales, but for the companies that are looking to increase their effeciency from 95% to 97%, a different, less "oversimplified" consultant would be better.

Focus is ABM, if your company is not investing in Account Based Marketing, it wouldn't be a good fit.

B2B is where it's well suited, only if you are selling to large enterprise companies. B2C isn't a good match for this solution.

Demandbase is more suitable for B2B sites, especially if you know that you would be using the info for creating personalized visitor experience.

However, if you plan to identify visitors to your B2C site, then I am not sure how useful it is going to be.

I do not know if there is a Demandbase integration with other analytics and testing technologies such as Google Analytics, Google Test and Target, Maximizer, etc. I believe that they should exist.

My experience is only within B2B. Great technology to use for B2B marketing to named accounts. I recommend working with their customer success team during implementation.

Demandbase is most helpful for B2B companies or for websites that have a B2B component

Demandbase would be poorly suited for B2C companies/products and may prove to be less effective for organizations with an extremely broad target market. Typically, Demandbase is at its most effective when an organization has a defined set of targeted companies - especially in the targeted advertising arena. The more companies you target, the more ad budget you need to properly saturate those prospects. (i.e. if you target 100 companies and your ad spend is $10K, then to target 1K companies, you'll need an ad spend of $100K to keep the cadence consistent).

Very effective for B2B demand gen through content marketing and targeted ads

Critical info for B2B companies.

Despite the downfalls of the product, it is a fairly new product/company and I have high hopes that they will fix these issues very soon. Overall it is a great product and would recommend it to any users, especially beginners.

Demandbase is a "need to have" if you want to deliver targeted messages to your audience and provide a great experience. Your forms are one of your websites greatest assets - you should do everything you can to optimize them from a conversion and leads standpoint.