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Blackbaud Luminate Online

Blackbaud Luminate Online

Overview

What is Blackbaud Luminate Online?

Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits:Better understand online supportersMake the right ask at…

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Recent Reviews

Blackbaud Luminate Online

8 out of 10
December 30, 2023
DFCI Philanthropy uses Blackbaud Luminate Online for our online fundraising efforts, including but not limited to directed and …
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New to Luminate

6 out of 10
May 29, 2018
Incentivized
Luminate Online is being used by our organization for online donation form capabilities - monthly, one-time, in celebration, in memoriam. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Professional in Information Technology
Hospital & Health Care Company, 1001-5000 employees
Verified User
Manager in Professional Services
Non-profit Organization Management Company, 501-1000 employees
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Pricing

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Blackbaud Luminate Online

Blackbaud Luminate Online

N/A
Unavailable

What is Blackbaud Luminate Online?

Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.blackbaud.com/online…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Blackbaud Luminate Online?

Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels.

According to the vendor, Luminate Online helps non-profits:
  • Better understand online supporters
  • Make the right ask at the right time
  • Launch creative fundraising campaigns
Automated campaigns stimulate engagement and action through targeted welcome messages with personalized appeals. Smart online and mobile donation forms dynamically tailor the ask and provide flexible options like recurring, matching and tribute gifts to optimize conversion and maximize giving.

Passions, preferences and giving history trigger additional campaigns building stewardship through more relevant interactions and opportunities to engage. The company also aims to offer top notch support and numerous free resources. All clients receive a personal Customer Success Manager to offer best practices and resources to succeed.

Blackbaud Luminate Online Features

  • Supported: Dynamic Email Campaigns
  • Supported: Online Fundraising with Smart Donation Forms
  • Supported: Donation Processing
  • Supported: Fundraising Analytics & Reporting
  • Supported: Calendar Events
  • Supported: eCommerce Capabiltiies
  • Supported: Engagement Factors
  • Supported: Luminate Advocacy
  • Supported: Peer to Peer Fundraising with Luminate TeamRaiser

Blackbaud Luminate Online Screenshots

Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.

Blackbaud Luminate Online Video

National Center for Lesbian Rights has Love for Luminate Online™ and Raiser’s Edge NXT™

Blackbaud Luminate Online Integrations

Blackbaud Luminate Online Competitors

Blackbaud Luminate Online Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesCanada, United States, Some European Countries
Supported LanguagesEnglish

Frequently Asked Questions

Salsa Engage, Classy, and Bonterra Development + Digital are common alternatives for Blackbaud Luminate Online.

Reviewers rate Availability highest, with a score of 10.

The most common users of Blackbaud Luminate Online are from Mid-sized Companies (51-1,000 employees).

Blackbaud Luminate Online Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(154)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
April 22, 2015

Luminate Online is good, not great, but gets the job done.

Verified User
Program Manager in Other
Hospital & Health Care Company, 5001-10,000 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We purchased Convio Luminate Online and the Convio Go! Program about 2 years before it was acquired by Blackbaud. It is currently only used by the Philanthropy department to support fundraising, alumni relations and some donor and event communications, however it may potentially be used more broadly down the road. This was our first external online giving solution and it replaced Constant Contact for our email marketing. We have seen tremendous growth in online giving through the use of this product.
Pros and Cons
  • The Go! Program was a big time commitment but definitely increased our bandwidth and expertise with the product. If you are going to being using Luminate Online and have no prior experience with it, I highly recommend the Go! program.
  • The ability to set up custom URLs, pre-populated giving links, embed appeals codes and pre-select allocations has been really great for us, particularly with our tribute program.
  • The email marketing tool is OK, but the ability to sync data between Luminate Online and our offline database has really expanded our ability to segment and use "fresh" data.
  • The WYSIWYG designer and whole email set up is a bit lackluster. There are no set email templates where you can point and click to build your email. You really need some help or some HTML background to get anything that looks good.
  • The whole interface is a bit clunky. Some aspects live in seemingly incongruous areas of the platform such as reports. There are multiple types of reports that can be run from various sections and they each have slightly different functionality.
Likelihood to Recommend
It's great for smaller nonprofits with one key constituency and simple mission. Since we're a hospital and a university we have dozens of constituent types and while it is effective for those it takes more management and know-how, and has also limited us in being able to use it more fully.
Alternatives Considered
I looked primarily at iModules as an alternative and thought both were similar. While Blackbaud (then Convio) was a bit more expensive it had a bit more functionality with the constituent database that we needed, but I don't know that one is clearly better than the other.
Users and Roles
15
Various teams from the office of Philanthropy -- Annual Giving, Gift and Record Services, Events, Donor Communications, Stewardship, Alumni Relations
Support Headcount Required
0
N/A
Business Processes Supported
  • Making online gifts
  • Sending email messages and appeals
  • Allowing online event registration
Innovative Uses
  • We've really grown our memorial giving via the URL shortcut tool
Future Planned Uses
  • More leveraged use of the interest flags and personal giving pages
Likelihood to Renew
7
While there are some limitations it is working for us. We just renewed and likely will again in the future. You have to invest a lot of money and time to get it set up and so the decision to switch to another vendor would need to be a big one. If costs continue to rise or performance declines relative to peers we would absolutely consider switching but for now, as long as it's one of the frontrunners and the cost is appropriate, we will continue.
Return on Investment
  • We've increased our online giving +200% although this is due in part to our focus on the channel and not entirely on the product.
  • We've been able to increase employee efficiency by selecting email lists per message within Luminate Online. With our prior solution we needed to request data be pulled from our database for event email.
  • We've really done a great job of growing our online tribute and memorial giving through the use of custom links and the pre-populated information has really helped with the back end processing.
Products Replaced
Yes
Constant Contact (email marketing) and and in-house online giving solution. CLO replaced both for us so that we could use constituent data for email messages and have it synced with our online giving platform.
Key Differentiators
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Third-party Reviews
Product features were obviously the most important factor. If it couldn't do what we needed done we wouldn't have bought it.
Evaluation Lessons Learned
I would have talked once more iModules to see how they stacked up in some other aspects, but I suspect I would have ended up in the same place.
Implementation Details / Implementation Partner
  • Vendor implemented
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was a small part of the implementation and was well-handled
While the implementation was not broken into phases for the product, we did break our use of various functions into phases which made it a much more manageable process.
Implementation Issues
  • Building the custom data sync --- just a complex undertaking
  • Setting up designated giving
  • Setting up paid even registration with designated giving
  • Setting up the Personal fundraising module
Implementation Rating
5
There's a lot of functionality so it takes a lot of effort to "turn it all on". Go into it with realistic expectations.
Premium Support
No
Unnecessary.
Support Rating
8
While new enhancements take a while, regular support issues are completed very quickly. I've had very good experience using the support chat function which I never expected to use but am very glad that it's there.
Bug Resolution
Yes
We have had a few technical bugs. The response has been satisfactory but not everything has been completely resolved due to technical issues that I don't fully understand. Nonetheless, Support was pretty responsive and helpful in addressing them and communicating with us.
Exceptional Examples of Blackbaud Luminate Online Support
Nearly every time I've used the support chat function I've had really great, prompt responses and appropriate follow through. I've been very impressed by this.
Easy Tasks
  • Constituent management
  • URL Shortcuts
Difficult Tasks
  • Email design (WYSIWYG)
  • Personal Fundraising
Usability
5
It has most of the functionality that you need but is not the easiest or most intuitive product to use. While it's email module isn't as good as say MailChimp and surveys aren't as good as SurveyMonkey, having it all in one product does make a difference.
Performance
8
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