Coveo Qubit vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coveo Qubit
Score 7.3 out of 10
Enterprise companies (1,001+ employees)
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization. Using…N/A
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
Coveo QubitGoogle Analytics
Editions & Modules
No answers on this topic
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
Coveo QubitGoogle Analytics
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Coveo QubitGoogle Analytics
Considered Both Products
Coveo Qubit
Chose Coveo Qubit
As alternatives to Qubit, we considered:
* Optimizely: more limited personalisation options, more expensive to be used across different sites.
* Maxymiser: more expensive.
Chose Coveo Qubit
Having previously used Maxymiser around 3 years ago, I found their setup to be geared more away from faster moving retail. While tests would be thoroughly researched and built to a high standard, the length of time to turn around a single test was too long. Qubit has allowed us …
Chose Coveo Qubit
The decision to proceed with Qubit over other products was because of strengths on sample size and statistical significance of test results. The expertise, professionalism and enthusiam of their consultants and strategists was also a factor.
Chose Coveo Qubit
Key points that keep us close to Qubit are its knowledgeable resources, presentation and UI, ease of getting trained, ease of use, low time to market, analytics and reports.
Chose Coveo Qubit
Qubit is probably the most powerful tool that we reviewed. The challenge is that with the power comes a large responsibility to make sure you are doing it right and not having issues. With digital tools, power and complexity seem to go together so you have to make sure that you …
Chose Coveo Qubit
We're using Qubit as a fully managed testing platform, and their account management and level of service we've received from any other contact (technical, support, sales etc) was above any of their competitors. Integration and on-boarding was well done and we feel confident …
Chose Coveo Qubit
Qubit definitely beats Optimizely in terms of segmentation and personzalization. Regarding AB testing, both tools are quite similar.
Chose Coveo Qubit
By far the most streamline of the programs.
Chose Coveo Qubit
Ability to deliver A/B tests via the UI which means that JavaScript development is not required.
Chose Coveo Qubit
The decision to use Qubit was made based on the capacity to run a 3 month test before committing for a longer term and down to a recommendation from a sister company.
Chose Coveo Qubit
Qubit was already implemented when I joined. Although having used it for some time now, I can see why it was the chosen product.
Chose Coveo Qubit
Yes, their UV data layer was key in that we can segment customer behavior to show them offerings that best meet their interest in our products.
Chose Coveo Qubit
Yes - we chose this over other solutions. We chose it as it got the best balance between usability, functionality, capability and price. We also liked the people.
Chose Coveo Qubit
Primarily reference from companies I know who do A/B testing/CRO well. Speed of implementation was a factor, as was the excellent support of the on boarding/account management team.
Chose Coveo Qubit
I was not with the company during the original decision making process.

We are always are of other emerging solutions but it's Qubit's professional, can-do approach with their team of specialists that take time to understand our business and react empathetically that stops us …
Chose Coveo Qubit
Qubit's Decipher package was the difference maker. All the other Testing/Optimisation/Personalision packages offered very similar (but still excellent) proposals.
Chose Coveo Qubit
This was the first time that we had used a product such as this. Previously our processes had all been homegrown. Qubit was able to work with our unique situation and seamlessly integrate with our team.
Chose Coveo Qubit
The purchase decision pre-dates my time at the company but we used it extensively in my previous company and felt their offering of testing, personalization with the customer data they have allows us to offer richer experiences. They offer competitive pricing and a constant …
Chose Coveo Qubit
As a business we had not previously worked with a supplier offering a similar service and functionality to that of Qubit. We heard one of the Qubit founders speak at an event and were excited by the possibilities their technology and expertise could offer us to enhance the …
Chose Coveo Qubit
I didn't decide but did input my recommendation as I'd used Qubit in my previous job. In my experience they get closer to the client than other providers and it feels like a lot more is possible with their tool.
Chose Coveo Qubit
We are currently evaluating Qubit as an A/B and analytics package for our flagship web properties. One of the key factors in this platform is that all features are integrated into one application instead of needing multiple integrations. The reporting and analytics applications …
Chose Coveo Qubit
Qubit was already in place when I joined the company, so haven't tried alternatives.
Google Analytics
Chose Google Analytics
[Google Analytics] provides a broader appeal, combining what would usually require several different platforms, and as such is a bit of a jack of all trades in comparison, although often to a "good enough" level. If there is a particular aspect that you then find you would like …
Top Pros
Top Cons
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Coveo QubitGoogle Analytics
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User Ratings
Coveo QubitGoogle Analytics
Likelihood to Recommend
8.0
(117 ratings)
9.0
(183 ratings)
Likelihood to Renew
8.1
(29 ratings)
9.0
(51 ratings)
Usability
7.1
(17 ratings)
9.9
(8 ratings)
Availability
9.0
(3 ratings)
10.0
(4 ratings)
Performance
7.3
(21 ratings)
10.0
(2 ratings)
Support Rating
6.8
(19 ratings)
7.0
(42 ratings)
In-Person Training
8.0
(6 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
7.4
(8 ratings)
9.0
(7 ratings)
Configurability
-
(0 ratings)
6.0
(2 ratings)
Ease of integration
9.1
(1 ratings)
10.0
(1 ratings)
Product Scalability
8.7
(6 ratings)
10.0
(2 ratings)
Vendor post-sale
7.6
(12 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Coveo QubitGoogle Analytics
Likelihood to Recommend
Coveo
Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.
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Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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Pros
Coveo
  • Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
  • On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
  • Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
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Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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Cons
Coveo
  • While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.
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Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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Likelihood to Renew
Coveo
Qubit is currently providing resources and support we do not have internally. Our relationship managers are exceptional and I feel well informed and well supported by their team. The tool is nice, but our contacts from the company are the real reason to maintain our relationship. They work hard for clarity and continue to help us push for additional opportunities.
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Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Usability
Coveo
Very simple user interface, built on top of advanced functionality, makes the platform easy to use. The team at Qubit are also very open to feedback and introduce new and useful features fairly often. On the reporting side, the inbuilt dashboard reports are good for a top-level view of test results, and Qubit have made a lot of their output data available should you wish to run your own analysis
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Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Reliability and Availability
Coveo
I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
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Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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Performance
Coveo
Technology is good for A/B testing and personalisation - allowing any team with a dedicated developer to create test relatively easily and to report/analyse them in a fair amount of details. Some advanced features, especially on the set up of test cells, are dearly missing. Unfortunately, new features are often not free of bugs... Also, support is sub-par, which means new features are realised without proper documentation, example or training (but of our Qubit counterparts and internally).
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Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Support Rating
Coveo
Qubit are supportive and flexible in providing support. They are happy working out of usual hours, even on weekends and if I have any doubts about the set up of an experience they’re quick to respond and willing to check my work. On particularly big revenue days they monitor our account and they’re quick to identify and problem solve any issues.
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Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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In-Person Training
Coveo
The training was great, but would be great to have a script or PDF with some explanations of the qubit JS layer. Without the script you can just try to learn on your own, so the training is not as powerfull as it could be. On the other hand - would be great to have training related to reading statistics or personalisation.
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Google
No answers on this topic
Online Training
Coveo
No answers on this topic
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Implementation Rating
Coveo
Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required) This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day. Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used
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Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Alternatives Considered
Coveo
At the time of taking the product, we found no comparable alternatives. Since then, the product has only grown from strength to strength, so it still does not have any comparable competitors that offer both the technical product and business knowledge that Qubit can. Google appear to offering a competing product which may be one to watch in future, and something for Qubit to keep an eye on
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Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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Scalability
Coveo
Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
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Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Return on Investment
Coveo
  • Faster recognition of customer needs - finding out exactly what customers are doing when they come on site.
  • Assessment of online assets for effectiveness and improvements - facilitated the analysis of 500 online feedback questionnaires for a campaign.
  • Mapping out lead conversion and helping identify opportunities to improve it.
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Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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ScreenShots

Coveo Qubit Screenshots

Screenshot of Screenshot of Screenshot of Qubit Pro segments metrics page, showing the key metrics and activity for an audience segment.Screenshot of Segments overview page in Qubit Pro, showing a list of user-created audience segments.Screenshot of Selecting between the different types of experience in Qubit Pro to create a new personalization.Screenshot of Using a Qubit Pro template to create a Visitor Pulse Survey to gather user information.