One of the most comprehensive, user friendly SEO services out there
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for …
Starting at $129 per month
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What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…
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Popular Features
- Keyword analysis (148)9.393%
- Competitive analysis (143)9.090%
- Site audit / diagnostics (144)9.090%
- SERP ranking tracking (144)8.383%
Reviewer Pros & Cons
Pricing
Pro
$129.95
Cloud
per month
Guru
$249.95
Cloud
per month
Business
$499.95
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $129 per month
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Product Details
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- Competitors
- Tech Details
- FAQs
What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
- Over 10 million users who have tried Semrush
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
Semrush Demo
Semrush Integrations
Semrush Competitors
Semrush Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.
Semrush starts at $129.
Reviewers rate Keyword analysis highest, with a score of 9.3.
The most common users of Semrush are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.
Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.
Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.
Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.
Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.
Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.
Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.
Based on user reviews, the following are the three most common recommendations for SEMrush:
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Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.
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Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.
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Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.
Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.
Attribute Ratings
Reviews
(51-75 of 148)Companies can't remove reviews or game the system. Here's why
May 13, 2021
The best toolkit available for SEO
Score 10 out of 10
Vetted Review
Verified User
We use Semrush at several different levels. Two departments benefit the most from it, the SEO planning department and our editors. Of course, our writers use Semrush writing assistant as well. The most important use of Semrush is as a great time saver. It helps us cut down on onboarding new employees for multiple tools and just allows us to teach them how to use this one Suite instead. It is a great time saver.
May 13, 2021
Best Value for SEO Management
We have used [Semrush] for the past 5 years to manage Search Engine Optimization for several of our clients. We are able to monitor keywords, position tracking, and gain traffic insights to help us improve search engine ranking. Thus far, it's been a valuable tool for us to effectively manage and produce the results are clients expect.
May 12, 2021
Semrush: A Marketing Tool of Tools
Semrush is an essential tool that every marketing team needs! We've had an arsenal of a few tools like Ahrefs, Moz, Alexa, and others, but this year we've shed all but Semrush. The easy integration makes for an incredibly simple learning process. Semrush is definitely a consideration you need to acknowledge.
May 12, 2021
Semrush, a great, additive tool
We use Semrush across our whole organization. It offers us a quick way to do keyword research, search competitors, and review domain authority.
May 12, 2021
Semrush is a vital tool for any product that relies on organic search for user acquisition
Score 10 out of 10
Vetted Review
Verified User
We use Semrush to monitor our flagship product, GetHuman.com. Semrush helps us find potential SEO issues and optimize our website for search engine traffic. It also helps us track how well we are doing versus our competitors for different search terms.
We use Semrush for keyword research and monitoring keyword performance. This helps us justify organic search campaigns (new website content ) and measure the effect our campaign had on improving our representation in organic search results. We also use Semrush in the sales process to show prospects all of the keywords for which their competitors are ranking but they are not. This helps them see the opportunity in terms of organic search volume and potential organic traffic/leads.
May 02, 2021
SEMrush's Value
Score 8 out of 10
Vetted Review
Verified User
As my personal brand began to get traction, more people were being led to my website to sign up for workshops. Still, in the bringing phase, I knew I could make improvements and needed to know which areas required that. SEMrush seemed like the best tool at the time and was! It was able to address the flaws in the website (such as speed, lack of metadata) and suggest solutions.
I use Semrush to research client SEO opportunities. Specifically, I can review current keyword rankings, complete a competitor analysis, view backlinks, and find keyword opportunities.
April 15, 2021
Rush to use semrush
Used to analyze client's websites and digital marketing. It is one of the main tools we use for this purpose.
The Projects feature measures key metrics for the website's physical structure, as well as traffic keywords and social media. The reports on the website give detailed info on steps to improve performance and speed. We just hand that to our developers to make the changes. The keyword and organic traffic reports give insight into the client's strengths and opportunities. The report generation feature is very functional and easy to customize or even add slides from outside Semrush. We use it for most of our client reporting. We use Semrush in our pitches to prospects. We can show them easy ways to improve their websites and marketing. I’ve been using it since 2014. I’ve tried other tools like Ahrefs and Moz but prefer Semrush.
The Projects feature measures key metrics for the website's physical structure, as well as traffic keywords and social media. The reports on the website give detailed info on steps to improve performance and speed. We just hand that to our developers to make the changes. The keyword and organic traffic reports give insight into the client's strengths and opportunities. The report generation feature is very functional and easy to customize or even add slides from outside Semrush. We use it for most of our client reporting. We use Semrush in our pitches to prospects. We can show them easy ways to improve their websites and marketing. I’ve been using it since 2014. I’ve tried other tools like Ahrefs and Moz but prefer Semrush.
Semrush is being used by our marketing department to assist us in improving the SEO of our website. This allows us to see any issues with one glance, thereby limiting the amount of time our team uses to recognize issues. The tool also provides hints on how to fix the noted issues.
April 09, 2021
Amazing and time saving
Score 10 out of 10
Vetted Review
Verified User
We use Semrush for SEO of our website, and it is simply amazing! We are getting now so much data for analysis, and can track our ranking in different countries on daily basis. There is no waste of time anymore for checking each one of keywords manually, and any part of report can be downloaded, shared and reviewed as it convenient for us. We discovered more keywords worth to target as well, got some useful ideas how to improve our content, etc.
April 09, 2021
Best in the business
As a marketing agency, we use Semrush for SEO analysis and strategy formulation for ourselves and all of our clients. Search engine marketing is one of the most difficult and most time-consuming initiatives for all of our clients, but Semrush helps us find the data we need on our clients and their competitors' websites to help improve our clients' websites and positioning in search results.
As a side benefit, we also have used Semrush as a social media posting tool, so that we don't have to pay additionally for something like Hootsuite.
As a side benefit, we also have used Semrush as a social media posting tool, so that we don't have to pay additionally for something like Hootsuite.
We use Semrush to monitor our SEO and social presence, as well as our competitors'. We are a small organization, with a reduced marketing team, so automating the monitoring and reporting is of great value to us, as we don't have time to do it ourselves and sometimes don't even access the platform to look at everything.
April 07, 2021
Great for SEO client management
We use Semrush for our internal SEO as well as SEO for our agency clients. We track several projects, use it for competitive intelligence, and content marketing strategy.
April 05, 2021
Using Semrush in a Small Marketing Department
Our marketing department uses Semrush for digital marketing and content management purposes. We use it to track and select SEO keywords, manage our local citations, write compelling and keyword-driven content and manage our social media presence. The analytics we get through Semush help us make better decisions about our website content and social media. We like how we can manage so many different aspects of our marketing initiatives through one platform rather than paying for multiple software.
April 03, 2021
Semrush is a must have to monitor SEO metrics !
Semrush is a very efficient solution used locally and for all the countries of our company.
We are using it as the main tool to monitor SEO KPI's and measure our digital marketing efforts.
It also allows us to monitor branded and non-branded keywords. Our positioning compared to competition on SERP, gives us more insights for new keywords to produce relevant content and have clear dashboards regarding social media.
We are using it as the main tool to monitor SEO KPI's and measure our digital marketing efforts.
It also allows us to monitor branded and non-branded keywords. Our positioning compared to competition on SERP, gives us more insights for new keywords to produce relevant content and have clear dashboards regarding social media.
April 03, 2021
Solid SEO Tool
We use Semrush to audit technical and on-page SEO efforts for our websites. We also use Semrush to audit prospects. The projects function is a good tool for all of this.
[Additionally], we use Semrush to do competitor research and help us understand competitors in our verticals. This tool allows us to optimize our SEO for best possible results.
This is a great entry tool for new SEO professionals and helps us train new employees on some SEO best practices.
[Additionally], we use Semrush to do competitor research and help us understand competitors in our verticals. This tool allows us to optimize our SEO for best possible results.
This is a great entry tool for new SEO professionals and helps us train new employees on some SEO best practices.
April 01, 2021
SEMrush - an excellent choice for professionals
Score 9 out of 10
Vetted Review
Verified User
We use SEMRush for in class exercises and real world group projects - the students use it while consulting to a startup and helping them design their digital marketing strategy. This was an integral part of their Search and Social Media work for the project companies.
March 26, 2021
Semush is the perfect tool for college students
Score 9 out of 10
Vetted Review
Verified User
I have been using Semrush for quite some time and so far, it has been a tremendous help in helping me understand marketing. As someone who is interested in entering the film industry, I would want to know what kind of audience I am aiming towards when promoting any projects or screenings. Semrush provides a lot of insights for new and returning users to look over and create a strategy to improve their company and take it to the next level. This platform is extremely useful for college students if they are interested in starting a company or a brand and if this is your passion, Semrush is a perfect starting point.
March 23, 2021
Highly recommend in almost all scenarios
Semrush covers a lot of bases. We have historically used their auditing features as a primary mechanism for spot-checking for problems and primary assessments. Their reporting mechanism is good, though we generally use Data Studio (with Semrush data). We also use their rank tracking and I personally use their social poster tool, but there are more robust systems out there for that task for true SMMs. I am not, but people are my company are.b I'm a very big fan of their keyword discovery tool (KeyWord Magic) and their backlink tool is also solid. While I'm listing specific tools, that's for context as each user is different. One of the strongest capabilities Semrush has is bringing it all together in one place for both management and understanding.
Score 9 out of 10
Vetted Review
Verified User
I use Semrush to teach students SEO, SEM, and Display advertising strategies and tactics. Semrush has been wonderful to use in the classroom to help students practice online marketing techniques (Keyword research, Site audit, competitive analysis & content marketing). Students find Semrush helps them easily grasp the critical skills needed in online marketing.
March 19, 2021
Great easy to use system
Score 9 out of 10
Vetted Review
Verified User
Used as an educational tool to teach students how to support businesses with their digital marketing.
March 18, 2021
Semrush Trial granted to graduate school students
Score 9 out of 10
Vetted Review
Verified User
I provided my students the opportunity to trial Semrush for a graduate level course on Digital Marketing. Over the course of the semester, the students used Semrush while analyzing a few companies for a multiphase group project that focused on SEM, SEO, Social Media and Website performance.
March 18, 2021
Semrush is an awesome tool for teaching purposes
Score 9 out of 10
Vetted Review
Verified User
I started using Semrush while preparing my study course "Interactive Marketing & Digital Consumer Behavior" for Master's students' at Vidzeme University of Applied Sciences. We use it as a tool for practical seminars which I found very handy, as it provides very extensive information about the online presence of certain companies. I think Semrush is a very useful tool for lecturers if they want to make their classes more interactive and practice-oriented. Will continue using this platform further for my research and teaching purposes. Thanks for being a great product!
March 16, 2021
Semrush in any brand communication plan
Score 10 out of 10
Vetted Review
Verified User
The platform is used in an educational context. We use it when we work on individual and group projects on cases of small to large enterprises, usually within the sector of consumer goods, for courses in Digital Advertising and Digital and Social Analytics. Based on the platform data students do brand and digital marketing audits, competitive landscaping, identification of salient attributes in consumer decision-making process, among other things and come up with recommendations about digital advertising campaigns as well as strategic digital communication suggestions.