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What is unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

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Recent Reviews

TrustRadius Insights

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
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Unbounce revealed

9 out of 10
August 02, 2021
Landing pages and use to test the audience.

It works well when integrating with Salesforce. It's very easy for us to run comparison tests. …

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Popular Features

View all 5 features
  • Landing page A/B testing: (11)
  • Real-time analytics dashboard (11)
  • Optimization recommendations (10)
  • SEO tools (11)
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75 landing pages, 8 popups & sticky bars



150 landing pages, 16 popups & sticky bars



375+ landing pages, 40+ popups and sticky bars

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Unbounce demo 2 Jun17


Unbounce Demo Jun17


Telephone validation demo for unbounce


unbounce landing page review 2020 - unbounce landing page alternatives


Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)


Unbounce Smart Builder (Newer Unbounce Page Builder In Action)

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SEO and Conversion Optimization

Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.

Avg 6.1
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Product Details

What is unbounce?

Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:

✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!

✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.

✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.

✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.

The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.

unbounce Features

  • Supported: Build Mobile Responsive Landing Pages
  • Supported: Dynamic Text Replacement for PPC
  • Supported: AI-powered optimization with Smart Traffic
  • Supported: A/B Test your landing pages
  • Supported: Create popups and sticky bars
  • Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
  • Supported: Build AMP landing pages
  • Supported: Two-factor authentication

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page TemplatesScreenshot of Manage Custom ScriptsScreenshot of Popup TemplatesScreenshot of Sticky Bar TemplatesScreenshot of Global Script Manager

unbounce Video

unbounce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

unbounce starts at $49.

Leadpages, HubSpot Marketing Hub, and Instapage are common alternatives for unbounce.

Reviewers rate Landing page A/B testing: highest, with a score of 5.5.

The most common users of unbounce are from Small Businesses (1-50 employees).

unbounce Customer Size Distribution

Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)20%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.

Users commonly recommend the following tips for using Unbounce:

  • Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.

  • Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.

  • Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.

Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.

Attribute Ratings


(1-25 of 34)
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Evan Laird | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I used unbounce with a few different clients (mostly in the B2B SAAS space but a few other industries as well) through my time at Galactic Fed. It's a solid landing page builder with some A/B Testing functionality to crank out LPs quickly and get some fast learning and landing page optimization rolling.
  • Quick and Easy to Use (Especially for Beginners).
  • Good UI/UX.
  • Decent Templates.
  • A/B Testing (in my experience) was still pretty basic.
  • Full funnel building wasn't built out yet (may be now).
  • Designing landing pages is just better and easier in WordPress or Custom Code if you're very design-focused.
Unbounce is well suited for small teams that are running paid media campaigns (probs under $50k/month budget - more than that I feel it's worth it to start really taking control of your funnel with your own custom pages made by a design team and A/B testing software like Optimizely, LaunchDarkly, AB Tasty, etc). But if you need quick landing pages, don't have a ton of dev or design resources, and don't have an extremely complicated product, unbounce is a very good option.
Score 9 out of 10
Vetted Review
Verified User
We used this tool to give the marketing team an easy way to create landing pages and pop-ups without the involvement of code or entering the CMS. It was implemented in 14 sites rather easily and worked as expected and the GUI is simple and very intuitive to use which made the marketing team handle the tool flawlessly.
  • Landing pages
  • A/B testing
  • Launing Fast
  • More ways of implementing
  • More complex rules
  • Pricing methodology
We got up and running in a day.
The implementation was a breeze thru Google Tag Manager although I would have preferred a more robust method to implement it. After the implementation we were up and running in minutes and the Marketing team was modifying layouts and creating pages by the end of the day. It was that simple.

Jon Law | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I used unbounce to build landing pages and advertorial pages for lead generation campaigns. Driving traffic to the landing pages from Facebook ads and from organic traffic via blog posts. It was recommended as the easiest way to build landing pages.

I used a lot of templates I was given and others included with the software
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
  • I feel like the biggest problem is the page builder. It is a slog. It is outdated and super-fiddly. The alignment tools are awful. Finding elements can be horrible too.
  • I believe it's a pig to use
  • Nothing else comes close to the awful page builder. I feel like it is just horrible. Everything else is fine
I would tell a colleague to choose another page builder software. Because I believe this is horrible to use. You will soon want to throw your PC out of the window. I suppose if you used the ready made templates and filled those in with your own copy it might be okay. Anything other than that, forget it.
Zee Gimon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We were recommended to use Unbounce as a good tool for landing page creation and tracking conversions easily. Our website back in the day could not be easily edited since it was using JavaScript (right now, we switched to WordPress and it's easy to create landing pages quickly), so we needed an easily modifiable site to adapt quickly to the needs of our audience (for example, if we saw that some wording wasn't as good as we would like it to be or found a better fitting picture to illustrate a point, etc.)
  • User-friendly drag-n-drop design
  • Convenient templates for those who don't know the tricks of website creation
  • Useful conversion tracking tools (which are more extensive and simpler to set up than Google Analytics' goals)
  • Sometimes there was too much flexibility (but I think that was mostly my own issue because I ended up editing more things than I should've) :)
  • As the result of too much flexibility (see above), I felt somewhat lost as to what I should focus my attention on at first. This gets easier once you've created at least one Unbounce landing because you have tested everything.
  • Otherwise, I enjoyed Unbounce, so it's definitely going on the right direction.
Unbounce is a great marketing tool when you are launching marketing and advertising campaigns and would like to track the conversions and user behavior in general. It is also very convenient for companies that don't use an easily editable CMS (like WordPress) because it allows to quickly create additional pages for the website.

When you have a website that you can easily add pages to, sometimes Unbounce might be redundant. (Granted, the tracking and conversions etc. is easier to set up in Unbounce than in many other things because that's what it's aimed at.)
Score 9 out of 10
Vetted Review
Verified User
Unbounce is primarily used by the marketing teams to create A/B tests for our ad ops team without the need for a long process cycle of creative/design/development. This accelerated ability to create new pages and tests gives our team the ability to be more agile instead of constantly waiting on someone else - especially in advertising where every day is a lot of wasted spend on traffic that could be converting better!
  • Design templates - which means you don't have to be a creative genius or designer to come up with a sexy looking landing page
  • Reasonably priced corporate tier with thousands of conversions
  • New features are being added by the team in order to compete with other landing page optimizers
  • No low tier priced option for small businesses (think those with less than a thousand visitors a month)
  • A lot of the features are in beta
  • The traffic analyzer/optimizer is only available to higher priced tiers
Unbounce is perfect for the marketing team of a larger website that doesn't want to want long development cycles or creative team pushback. By making A/B tests seamless, allows quick thinking and thus better KPIs and decision making for overall cost savings.
It doesn't have a ton of features for specific page testing in my experience. Meaning we often use it for full-page tests instead of minor features or pop-ups that would be small tests.
August 02, 2021

Unbounce revealed

Score 9 out of 10
Vetted Review
Verified User
Landing pages and use to test the audience.

It works well when integrating with Salesforce. It's very easy for us to run comparison tests. There are conversion tools, like pop-ups, which we use on occasion; and it's easy to add our own customization. There are lots of templates to select from, which saves time, a definite plus.

  • Many template options to design with
  • My web designer "extremely fast to create a landing page"
  • Mobile ready, never an issue
  • can easily add features (e.g. pop ups)
  • Cookie Cutter look, which was the problem with WP when it became popular
  • Customer support is good, but doesn't seem available all the time.
  • other than what is mentioned, nothing to be concerned about.
Perfect for creating temporary landing pages for specific email campaigns. There are a few features that it could add, but not a deal-breaker. We find it extremely useful for email campaigns - we assign a specific landing page, which makes it a lot easier to track conversion that way instead of reviewing email campaign reports.
Josh Aston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Unbounce for our own landing pages, in particular when we drive paid media.

We also advise and help other clients set up Unbounce pages. Some of these companies have had Unbounce in place when we partnered with the company and other times we have introduced them.

Unbounce makes it easy and seamless for us to set up landing pages, no matter the size of the company we are working with.
  • Sets up landing pages with ease and light experience
  • Allows us to run A/B tests easily and quickly
  • Allows us to collect leads on a landing page easily
  • I'd like to see more templates available
  • Chatbot functionality built-in would be powerful
  • Better analytics available as we drive traffic to these pages
I don't know a better product than Unbounce. They have been around for a long time, but they are also just a great tool to use. I think they've done a great job of staying competitive while being the most tenured in the industry. So I would not hesitate to recommend them to other people - friends, clients, peers, etc.
Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Unbounce for landing pages that are targeted marketing, lead generations as well as user engagement to drive awareness, contests, and information on a targeted scale. Our landing pages are only accessible via paid media, so we can track their success tied in with various other third-party integrations.
  • Speed! It is fast
  • Shared scripting
  • Assets all in one place from images and pdfs
  • Not responsive layouts that are either mobile or desktop
  • document management leaves room to be desired, it functions but is not the best
  • logging who last edited a page in addition to when it was edited
Unbounce is a great tool for companies looking to leverage targeted sales channels and paid marketing, promotions, or other local events and even raise awareness without having to dedicate entire portions of a webpage to one area of your business. The best part is you can even do a/b solutions and you can even implement third-party tracking, tools, and analytics.
Michael Dell'Arciprete | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Unbounce to create, publish and test your landing pages and site messaging components Unvounce has helped us improve your customers' on-site experience by providing targeted messaging with highly relevant content. This has helped us in many ways. During crucial storm and hurricane season, we use Unbounce to deliver critical information including weather updates, claim information, and how to contact our customer service department. We also use Unbounce for landing pages. It's drag and drop functionality make it very easy to develop and publish landing pages that are well aligned to a specific display, social media, and paid search campaigns. Unbounce saves a significant amount of time and can be used by multiple people on our marketing team.
  • Unbounce excels at site messaging. We insert targeted content on specific pages.
  • Unbounce has a very easy to use landing page development tool.
  • I would like Unbounce to create dynamic rules that allow our team to change the messaging based on frequency.
  • I would like Unbounce to create dynamic rules that allow our team to change the messaging based on campaign source.
Unbounce is well suited to companies that need to make updates to their site content easily and without extensive HTML coding. Unbounce is well suited to providing different messages to different user segments and different audiences that are visiting our web site. Additionally, its scheduling functionality allows us to schedule messaging components so that new messaging can be displayed during off-hours and weekends.
Ashley Mumm | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Unbounce was used as a landing page tool to create specific pages for online advertising campaigns. It was used in conjunction with the company website and was used when there were specific actions I wanted a visitor from an ad to take.
  • WYSIWYG editor actually worked.
  • A/B testing was easy to implement.
  • Mobile editor was a little clunky when I used it last.
  • Template options were limited.
Unbounce was a great tool for a consultancy to face and implement with various clients. For small business, the cost is exorbitant if online sales are minimal. If you already have a large budget, Unbounce would be an ideal next step. If you send traffic to your website's home page, you’re losing out on a large percentage of potential sales and frankly wasting your ad dollars. This tool is great for creating ad-specific pages that have the potential to convert at much higher rates. Their company is also very invested in testing and tweaking things to help their users get the most out of the service.
Score 10 out of 10
Vetted Review
Verified User
Best landing page platform, hands down! We use Unbounce to create landing pages for Google Ads, Facebooks Ads, Email Campaigns and more. We can quickly deploy landing pages and do A/B testing and tweaks. It is very easy to use and effective. Highly recommend for anyone looking to create, test and deploy quick, effective landing pages. I also use and have used Instapage but find Unbounce to be a more complete platform with more functionality and ease of use.
  • Easy for non-programmers to deploy and modify pages.
  • A/B testing and optimization are excellent.
  • Lead collection and integration to other platforms work well.
  • The UI for the design has some nuances that can be a little frustrating at first.
  • It seems a little slow sometimes.
  • Have had some down times a couple times over the last few years.
Very well suited for small or medium-sized companies looking to deploy landing pages for specific email blasts or campaigns or in conjunction with ad platforms like Facebook, Google Adwords, LinkedIn or others. Easy to share with other users in the company for them to make changes and it's easy to duplicate and modify as many pages as you like.
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Unbounce is used by our marketing department to quickly build beautiful landing pages for clients. As far as landing page apps go, Unbounce is best in class. Most landing page apps focus mostly on collecting emails, but we work with many local businesses where an email is not the main goal, a new lead is. Unbounce allows us to build real lead generation pages for any industry regardless of what their conversion goal is. The landing page builder is fast and easy to use, and the template library is large enough where you can often find one as a starting point for your landing page.
  • They have a great template library that is not just focused on email collection. They also have great looking templates for specific industries.
  • The landing page builder is really easy to use and makes it easy to build nice looking landing pages that are mobile responsive.
  • Their blog is the go-to place to learn about lead generation and conversion optimization. They are experts at what they do.
  • Unbounce pricing is higher than most competitors. Even the starting plan may be costly for most small businesses unless you intend on creating a lot of landing pages.
  • Depending on your design, sometimes getting the mobile view to match the desktop view can get tricky.
  • Since the landing page builder is so robust with features, it can become too complicated to build nice landing pages if you are a novice.
Unbounce is ideal if you want to create landing pages fast for ad campaigns and would like to be able to test different elements to see what converts better (A/B testing). Unbounce is also perfect for companies that have websites without a content management system or clunky ones, which can make it difficult to build nice looking landing pages without a designer and programmer on your team. With Unbounce, you can easily add it to your website via a sub-domain so it will work with any website.
Score 8 out of 10
Vetted Review
Verified User
Unbounce is used as a landing page and pop-up creation tool. Teams collaborating on any given project include Tech, Design, Marketing, and Sales to some degree. Each project has unique goals which dictate leads on each step of the process. The main objectives are to provide users with relevant webpages to come to when clicking on an external link, as well as providing an engaging pop-up experience to move users further along a given user funnel.
  • Gives full design flexibility of landing page designs.
  • Multiple team inputs and collaboration.
  • The pop-up functionality is easy to implement and get up and running.
  • Reporting on all products is adequate.
  • Documentation is lacking to build things out on your own.
  • You definitely need a team to fully utilize the product -- users with various technical, design, and marketing backgrounds.
  • The integration into advanced marketing tools is a bit underwhelming.
Unbounce is perfect for a mid-size company who has the resources to produce and test a variety of landing pages and additionally are driving enough site traffic to warrant the product. If you're not driving adequate site traffic, setting up and testing landing pages properly is going to be challenging.
You will get the most out of the product if you can allocate enough resources from the needed teams to build out and test through several iterations of landing pages and pop-ups.
Jeremy Estes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I typically use Unbounce to test new offers and creative ideas on paid marketing channels before investing in development on the main website.
  • Loads very quickly.
  • Easy to develop quality landing pages and variants for proper testing.
  • Easy to customize the mobile experience.
  • It's easy to get disorganized in the builder with elements.
  • I've never found much use for their templates. It would be nice to have more.
I like using Unbounce for targeted offers on paid channels. I don't imagine it's the best tool for attracting organic traffic.
Shannon Johlic | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Unbounce has changed the way we strategize, build, and test our landing pages.

With its ease of use, a team of one (1) can build a landing page in a day with multiple variants without the need for ANY IT/Developer assistance.

I can go from idea to execution to iteration in an hour, making our campaigns flexible and adaptive.
  • Ease of use. No coding required.
  • Integrates with just about every Marketing Automation tool so you can stay away from the clunky page builder in Marketo or the outdated builder in Pardot.
  • Easy A/B testing out of the box.
  • Tighter integrations with Pardot to allow for progressive profiling.
  • Better community driven templates.
  • More features in their lightboxes.
If you are looking to build easy landing pages that convert and are mobile responsive... WITHOUT a developer... then you're in luck! Running A/B tests are a breeze. The main issue you will have is if you are trying to do any type of progressive profiling with your leads via your Marketing Automation platform.
Tanner Holt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
At first, we used Unbounce for simple landing pages and A/B tests. With new features, we have enjoyed using them for pop tests, and in some cases as key pages to our or our clients' websites. These landing pages are used mostly for generating leads but have also been used for special events.
  • A/B Testing
  • Ads
  • Easy to use design tool
  • Support is good, but not exceeding expectations
  • Wish it had more features instead of having to integrate with other software
  • Setup is easy, but still isn't as simple as other software I have seen
I would recommend Unbounce for anyone who is looking to track and A/B test certain pages. I wish it would extend to A/B testing other features such as workflows, but it is perfect for someone with no Photoshop experience.

Convertibles and pop-ups are a great new add on. I wish it had ways to implement HotJar or chatbots, but it does what it is made for perfectly.
J.P. VanderLinden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Unbounce is our agency's go-to solution for landing pages across business types. Whether we're running an email promotion, an ongoing paid social campaign, or looking to create dozens of variants for use in paid search, Unbounce landing pages are our top choice. All of our team members are trained on how to use the platform, and we recommend it to clients regularly.
  • A/B testing new landing page variants is the core offering, and Unbounce does it better than anyone. Confidence levels and tracking are front-and-center, spinning up new options takes mere minutes, and finding out what works and iterating has never been easier.
  • Designing a page can be a pain if you're a marketer and not a developer. But with a simple WYSIWYG editor, drag-and-drop functionality and a bunch of pre-existing templates, even someone like myself can build a page much, much faster.
  • Integrations with tools like Zapier & Hubspot make using Unbounce very attractive. It can send or receive data from numerous sources instantly, so when someone fills out a form it goes seamlessly into your CRM to trigger a follow-up sequence.
  • Unbounce has a robust community full of great ideas and little hacks to do things, but these ideas are hard to find and often could be baked in natively. Dynamic Text Replacement, multi-step form fields, and others can be built with a little tinkering, but it feels like Unbounce is slow to adopt these as native features.
Unbounce isn't great for an e-commerce store looking to building landing pages to sell collections of products which is fed dynamically from a database. It is more suited for lead-collection or pass-through pages, for use in SaaS or lead generation, B2B or B2C. In those areas, Unbounce excels. It's great for explainer pages, contest pages and early stage user acquisition in a workflow.
Score 10 out of 10
Vetted Review
Verified User
Unbounce solves a few problems. It provides conversion friendly CRO optimized landing page templates, and it makes tech debt vanish. So, even a "non-techy" person can use Unbounce to set up a landing page and run split tests. It's all drag and drop and their support is usually quick to respond, in most cases instantly.
  • It makes setting up a landing page or PPC campaign easy
  • The drag & drop nature of the product makes the learning curve almost instant
  • Split testing is simple with the built-in nature of it
  • The pricing may be high for those on a tight budget
  • The A/B split testing could be a bit more robust and include more variables in the data
Anyone anywhere who's running a paid campaign should use this. Short form or long form, it's simple to build and launch, even in just an hour or two.
Joshua Long | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Unbounce for campaign landing pages to drive prospects to from email. We use it across the entire organization. The reason we use it is for fast deployment by our graphic designer, saving us significant time by not having to rely on our IT director to code pages from scratch.

Plus, the design capabilities of it are much more comprehensive than anything our IT director can code. Having built-in analytics as well as integrating with Google Analytics makes it easy to see how pages are performing and run split tests to see what moves the needle or not.
  • The design options are seemingly endless! Especially with the mobile view and ability to turn off elements on it so the user experience is as tailored as possible.
  • Integrations are robust, making it easy to capture and pass leads to other systems, as well as track data.
  • It never goes down. The other landing page tools we've used over the years all seemed to have broad outages, but we've never had a problem with Unbounce.
  • The only hangup we've had was with a Pardot form integration as Unbounce doesn't display a configuration error if the fields are mapped wrong. It took a bit of trial and error to determine that the fields weren't labeled exactly the same in Pardot and in Unbounce.
The best case for Unbounce is for speed of campaign creation and deployment. If you can't create custom landing pages quickly and push traffic to them, your feedback loops are slow and holding you back from optimizing conversion.

Another great case for Unbounce is to test new web-design elements to see how they perform before you do a website redesign. There's nothing worse than doing a wholesale website redesign only to have it convert worse than the site it replaced!
Score 6 out of 10
Vetted Review
Verified User
Our marketing department uses Unbounce to create landing pages, primarily for paid search advertising. We run PPC campaigns on a variety of different keyword themes, and it's important for us to have customized landing pages that are more relevant to those specific themes. Unbounce makes it easy to maintain and manage these landing pages in one central location so that we can keep the design consistent with the rest of our branding.
  • The interface is very modern and user-friendly. It's easy to find what you're looking for and do the things you need to do without having to use the help.
  • Doesn't require coding knowledge to build landing pages - dragging and dropping components, resizing elements, adding text/images - everything is as simple as a point and click.
  • There are a ton of landing page templates to choose from if you want to copy one, or just browse them for design ideas and then create yours from scratch.
  • It's easy to manage multiple landing pages - you can group them by folders, sort, copy & create new landing pages, etc. Also if you have more than one brand/company, or if you are an agency managing for multiple brands, Unbounce is set up to accommodate you.
  • The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
  • Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
Unbounce is a good tool for people who need to build landing pages but don't have the technical/development expertise to build landing pages using code. It takes little time to ramp up and learn the product which is a benefit. Additionally, if you are an agency that needs a tool to manage multiple clients' landing pages, Unbounce is well-suited for you. The biggest downside is page performance, but that can be sacrificed if you don't have the resources for coding landing pages in another system.
Eric Kammer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We currently use unbounce on 95% of all paid search campaigns. Our ads all route to custom landing pages that we've built using the unbounce platform. These landing pages experience frequent edits. We also split test the landing pages every 3-6 months to increase conversion rates. We run our campaigns all specifically for independent medical practices.
  • Easy to use editor and templates
  • Great for testing and conversion rate optimization
  • Easy integration with our call tracking and current websites
  • Amount of templates in library
  • Mobile to desktop variants require extra work
Our online marketing campaigns all use unbounce. It is great for creative templates to share across our client base. Being able to use variant split testing is also a huge benefit for our team. It is easy to pick up and learn how to use. There are some higher level techniques that require additional research on implementing.
Chris Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Unbounce is being used in the marketing department to build landing pages for our PPC and inbound campaigns we develop. We have also used the platform internally for different events for employees to sign up for. It is only used in the marketing department in our company. It addresses the need to have high quality and high converting landing pages that we do not need to build directly into the website. It also has the advantage of the dashboard to track CTR and conversions.
  • They provide some of the best customer service I have ever used.
  • Their page builder is intuitive and easy to use, you can be as simplistic or advanced as you would like depending on your skill level.
  • They offer many great templates for you to start with if you do not have any design experience.
  • The back end dashboard is useful to track the CTR and conversion percentage of your landing pages.
  • Easily make multiple variants of landing pages to do proper A/B tests.
  • I would like to see the desktop landing page builder and mobile landing page builder to not directly [change] one another, so if you need to make any major adjustments it will happen on one and not affect the other.
  • I think it would be great if they had some pre-built section and not just pre-built full pages, so if you are building a page and you wanted to add a hero image or a CTA you can pull in some already designed elements.
  • Customizing your design interface while making landing pages would be great.
  • A better way to manage your landing pages from the dashboard.
If you do any PPC or inbound marketing then this will be a great tool for you. It will give you the ability to build different pages for each PPC campaign you do and the ability to track if it is performing or not. I would not suggest trying to make a website from this tool, I have seen some people try with different levels of success, but I feel you miss out on many tools from a real website.
Score 10 out of 10
Vetted Review
Verified User
We use it for our client's paid search campaigns. We create unique landing pages for each of our ad groups, and sometimes each ad if we need to increase the quality score for the ads. We also use it for some of our in-house marketing to help promote events.

  • Easy to design landing pages. No coding experience needed. Everything is drag and drop and they have great templates to use to help create exactly what you need.
  • Great customer service. If you ever have a question, or need help with any aspect, they are quick to respond and very friendly.
  • Great tracking and third-party implementation. It's very easy to add scripts or connect with Google Analytics, and you can also link up with various third-party sites as well.
  • The flow between desktop and mobile could be managed better. It's annoying when some things move, and some don't.
  • Formatting text fields can be difficult from time to time.
  • Tracking doesn't work correctly with GTM.
If you need to create custom landing pages for paid search campaigns, events, or A/B testing, Unbounce is a great tool to use. If you are looking to create a content-rich website with multiple pages of custom content for your customers, I wouldn't use Unbounce. It's specialty is single landing pages for specific campaigns.
Josh Summerhays | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Unbounce is used exclusively by the marketing department, though we create landing page assets to support sales and client services as well. Our company is resource-constrained when it comes to development and even marketing content creation, so Unbounce is a huge help for us to be able to put out well-composed landing pages that are on-brand and integrated with other tools in our marketing stack.
  • Unbounce has improved a lot in terms of WYSIWYG editing. The interface is now much more intuitive, you make edits right in-line instead of in a separate panel in the interface.
  • Unbounce makes it really easy to integrate lead forms with your marketing automation platform (we're HubSpot customers, so that's my frame of reference). It's easy to integrate and map fields to HubSpot forms and the data comes across reliably and responsively.
  • Unbounce's mobile layout assistant isn't perfect -- the proportion of text and images can come out a little wonky -- but it does about 75% of the work in converting the desktop version to a mobile-friendly layout.
  • Support for more fonts, including integrating Typekit.
  • Some images seem to get compressed a lot. Great for page load speed, but the images can look a little blurry.
  • The text editor would be awesome with more options for font size and line height. You can manipulate these things manually in the code editor, but then the visual feedback of changes slows down because you're going back and forth in the viewer.
Unbounce isn't an ideal solution for companies with sophisticated testing programs and audience targeting and high-level design capabilities. It's fantastic when you don't have a lot of engineering resources and you need to build out a portfolio of landing pages to support a paid search program or content marketing program.
March 29, 2017

Great testing tool

Stephen Schmalhofer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Unbounce is an excellent tool to help prototype and test landing pages for paid, direct response marketing, especially via Facebook ads. It is easy to set up and priced well for any budget. It uses a simple WYSIWYG editor and can connect to custom URLs and URL extensions. The A/B testing feature is excellent as are their third party integrations.
  • Landing Page Iteration
  • A/B Conversion Testing
  • Integration to Marketing Automation Systems
  • Additional integrations
  • Improved design templates
  • Easier
  • Improved integration to Facebook Ad manager
This is a great tool for marketing managers and analysts to prototype and test landing page copy, color, button placement, etc. It does not require developer resources so it is accessible for non-technical members of the team and saves a significant amount of time. Conversion rate testing is great. Credit card processing would be a nice addition.
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