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Fell in love with the product, but not the price. We will be back!
May 10, 2016

Fell in love with the product, but not the price. We will be back!

James McQuillin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

I say with regret that our organization does not currently use HubSpot. We were using Infusionsoft and looking to explore other options. We used the free trial of HubSpot Pro and loved everything about it... except the price. For our use, management decided HubSpot's price tag would not yield the benefits we desired for the cost. The silver lining is that we are a startup so the budget will grow as the business grows. As a team, we have already decided with confidence that we will return to HubSpot when the time is right because we were sold on the platform very quickly. Our business operates several websites that are ultimately a source of lead generation for businesses across various industries.
  • The CRM aspect was amazingly well organized and easy to navigate. It amazed me to enter the information I had on a contact then watch additional information appear on its own and fill the contact out far more than what I provided!
  • Emails! From free to paid templates and anything your developers can cook up, HubSpot makes beautiful emails. Our developers loved it and were impressed with how easy it was to use as well.
  • With beautiful emails comes (hopefully) great automation campaigns. Coming from Infusionsoft, the logical structure of HubSpots campaign builder was slightly less intuitive than Infusionsoft, but it was certainly easy enough to pick up quickly.
  • The ability to define and assign customer lifecycle stages made all the difference in the world coming from Infusionsoft's botched CRM.
  • Customer service was great. I worked with Raleigh on some basic setup directions and he answered all our questions.
  • Hands down, the biggest con is the price tag. Obviously, HubSpot has their market and they do very well. However, the price is a big barrier for startups and small organizations or small teams. I operate my own business on the side and all I can afford at this early stage is HubSpot CRM (because it's free!).
  • As with any automation software, you need a good developer or development team to build the infrastructure before you can get campaigns going. Define and assign all custom fields, connect analytics, social, etc. Once this is done, occasional tweaks from developers will keep things moving but from that point, the non-developer marketer can do their job smoothly.
  • I honestly cannot think of any other cons. There is plenty of free support tools online as well as a staff willing to help.
  • Had we been able to keep HubSpot now, we would have had improved social listening as it was integrated with the platform.
  • We also would have had improved customer service with everything revolving around one centralized platform. This would make it easier to view and manage contacts for any user in our organization.
  • I believe lead conversion would have also been more effective based on my experience in building campaigns for automation.
Infusionsoft has a great campaign builder as it uses modules and workflows that are easy to build without previous experience or knowledge. However, Infusionsoft's CRM is wildly unorganized and inefficient compared to HubSpot. HubSpot's interface as a whole is also extremely clean feeling where Infusionsoft often feels cluttered with unnecessary elements that cannot be hidden or removed even if you do not use them. Vero is decent and much more affordable, but you will not be able to build any campaigns unless you can work very closely with your developers. Vero is much more geared toward being an open platform which is great for developers, but not marketers alone.
25,000 to 100,000
Both
HubSpot is expensive as is (I know cost is relative, but generally speaking it's expensive). For very small businesses or startups with little to no cash flow, HubSpot may not be in the budget. Additionally, the larger your contact list, the crazier the numbers (price) gets. In our case, we needed room for a minimum of 60,000 contacts with the likelihood of exceeding 100,000 within the course of one year. Onboarding and monthly costs rise as your contact list rises.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
Not Rated
8.5
Social sharing and campaigns
7
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

HubSpot Support

First off, support was available and not difficult to get in contact with. Phone, email, chat, etc. so there were always options to decide what worked best for us. Staff assigned to us was very helpful and even scheduled a call so I knew exactly when we would speak. I sat on the call with one of my developers and we asked several questions and Raleigh was very helpful.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - I do not believe premium support was anything available for HubSpot. Their support was great as is and I believe this is just part of their product and service to their customers without the need to charge a premium. Raleigh was assigned to our team and he was very helpful each time I spoke with him.