HubSpot Scores Big with B2B SMBs
August 04, 2016

HubSpot Scores Big with B2B SMBs

Andrea Boccard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We use HubSpot for all things marketing at AccountingDepartment.com. From hosting our website to managing our blog and content to social, email and search, HubSpot is the foundation of everything we do. We started using HubSpot in 2013 and have grown leaps and bounds by fully utilizing everything the tool offers. We are so pleased with it and have had such a good experience that I founded the Long Island HubSpot User Group as the Group Leader in October 2014 (and continue to manage the group to this day!). This is an amazingly effective tool for SMBs and small marketing teams who need to operate on a larger than life scale.
  • List segmentation
  • Content production and distribution
  • Marketing and sales funnel management
  • Analytics
  • Reporting
  • Paid ad integration
  • Our blog continuously experiences 25-60% growth in traffic YoY on a monthly basis
  • Leads have doubled (or more) by organic traffic YoY on a monthly basis
  • Targeted segmentation of messaging has increased engagement (CTR, etc) significantly across the board
HubSpot is extremely well-suited for SMBs and small teams. It lends itself to even beginner marketers but can still serve intermediate and advanced uses without needing many add-ons. It is growing better every day with different integrations and product features. I would especially recommend this product to small B2B companies as it does a great job helping manage long sale cycles and engagement. I would guess that large and enterprise companies may be better suited on other platforms.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
7
Landing pages
10
A/B testing
5
Mobile optimization
9
Email deliverability reporting
7
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
6
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
4
Standard reports
4
Custom reports
3
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated