Not just for Marketing
Updated October 04, 2017

Not just for Marketing

Ian Cushion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Probably too many to mention here, however, Hubspot has helped us to measure marketing in a way that we hadn't been able to do previously. It has helped us measure the effectiveness of emails, web pages, landing pages and our keyword strategy.

It has also helped the sales team by automating key tasks and also allocating leads more effectively than Salesforce could on its own. This has brought the marketing and sales teams closer together and improved both collaboration and alignment across the two teams.

We have also extended its use to help our customer service teams with the distribution of key customer emails such as welcome packs. And our IT team is now looking into how it can be extended to help other departments and increase automation across the business.

  • The breadth of functionality and how this functionality can be applied to departments outside marketing to help streamline processes and increase automation of time-consuming, yet mundane tasks.
  • Being able to have our team all working within the same piece of software, improves collaboration and increases efficiencies.
  • The level and flexibility of support is also outstanding with a number of huge knowledge bases and online technical support who can answer your questions first time almost all the time.
  • Innovation - the amount and frequency of new functionality that is added and that is useful and easy to use.
  • The workflows have been much improved, but there are still some limitations to their size, which can lead to linking workflows to other workflows and not being able to loop in order to end a workflow.
  • The reporting add-on is not intuitive and takes a long time to get to grips with.
  • 99% of time Hubspot's functionality meets our business needs. Which, in a way, makes the 1% when it doesn't even more frustrating!
  • Increased efficiency across the marketing team
  • Improved reporting on marketing activities
  • Improved automation across different departments
We chose Hubspot over Pardot due to the all round functionality of Hubspot. Pardot specialises in Marketing Automation, but you get that and much more with Hubspot and the prices are comparable. We needed a solution that enabled the whole marketing team to improve their efficiency and ways of working and Hubspot was just the total package that we needed.
The biggest thing with Hubspot is its ability to be extended outside of the marketing department to help automate other departments' repetitive tasks. As mentioned earlier, Hubspot has helped us to measure marketing in a way that we hadn't been able to do previously. It has helped us measure the effectiveness of emails, web pages, landing pages and our keyword strategy.

Social is probably the one weakness, in terms of its functionality when compared to other specialists in this sector, however, Hubspot's record for continually improving its product offering is exceptional, so it wouldn't surprise if that was the next piece to see significant improvement.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
6
Landing pages
10
A/B testing
7
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
5
Social profile integration
7
Dashboards
8
Standard reports
8
Custom reports
7
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

21 - The primary users are the Marketing team, however, this is closely followed by our Inbound Sales team. In addition to this, our Compliance team also has access to Hubspot for regulatory reasons and we are seeing more users from our Data, Operations, Projects and IT teams looking at Hubspot to see how its functionality can be applied to other parts of the business.
2 - They are Hubspot users who are well versed in how Hubspot works. It is more that they give tips and guidance for how to use Hubspot to overcome or solve a particular issue rather than more traditional IT type support. In other words they are more Hubspot experts that support technicians.
  • Website
  • Marketing Automation
  • Blogging
  • Social
  • Using Hubspot workflows to send terms of business to our customers and gain their acceptance, which feeds back into our CRM, with the entire process being automated.
  • Closer Salesforce integration
Hubspot still offers the best solution to not only our marketing requirements, but it's functionality is now being integrated to the wider business to support a number of different departments with solutions to their day to day issues. The functionality is being extended all the time, which means I can't see an alternative being able to offer enough to make us want to switch.

Evaluating HubSpot and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
We need a solution to improve the whole marketing team's ways of working and something that was easy to implement and that could be picked up easily by the team. We also need a product with a great reputation given the nature of our business in the financial services sector.
We were happy with the way we conducted our evaluation process. We also got to speak to reference clients which helped confirm our choice.

HubSpot Support

Most issues are solved quickly via Live Chat. If Live Chat is not available email support is available with a 24hr SLA and you can always request a call back within 15 minutes if the issue is urgent. Most times issues are solved with the first response, but there are times when it has to be escalated to the a second tier of support. In those instances, issues are still resolved quickly, but these do take a little longer often due to the more complex nature of these issues.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support cares about my success
Quick Initial Response
None
Yes - No. However, there is a suggestion site and if you post your bug there and it gets enough support from the community then it is looked at in the next release. This has only happened on a couple of occasions in the 5 years I have been using the system.

Using HubSpot

Most is intuitive and requires very little in the way of staff training. Most interfaces have a WSIWYG style, which makes it incredibly easy to use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Webpage creation
  • Email creation
  • Blogging
  • Reporting is not intuitive
  • Workflows could be improved to enable more complex flows
Yes - It is fine, but not all the functionality is replicated in the mobile app. There are a couple of bugs which means that I do not use it as much as I probably would if it perfectly replicated the desktop version. The main issue is that codes tend to appear rather than the text description.