Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

HubSpot has been a great tool for us to get started, meeting our basic CRM and marketing needs. We use it primarily for sales management, contact list management, email marketing, and as a contact database. While there is a lot of functionality at the higher tiers, the basic meets our needs.

Pros and Cons

CRM
Email Marketing.
Contact List Management.

The gap in pricing tiers.
More automation availability at basic plans.
Better notification options for a chat function.

Return on Investment

Better opportunity tracking.
Interaction management for improved conversions.
Revenue

Usability

Answered in another question. I do find Hubspot a bit more advanced than something like Pipedrive, and there is a learning curve. But, it is far more user-friendly than something like Active Campaign and Salesforce.

Alternatives Considered

Pipedrive and Zoho CRM

I answered in a previous question.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Google Ads

Likelihood to Recommend

If you are willing to invest a bit of money to get started, I would recommend HubSpot. While the free version does offer very basic functionality, I don't believe a business would get full benefit. Hubspot is a great alternative to other CRMs that exist out there, such as Pipedrive, Active Campaign, and Salesforce. A great option for small businesses!

Great software for small business and scale-ups!

Overall Satisfaction with HubSpot CRM