We began with the free Sales access, and quickly added the Marketing and paid Sales access for automated email campaigns that would generate leads for our sales team. Our sales team used the software for 6 months, and when the executive management met internally they were wowed with how the sales team was using HubSpot with such ease and the reporting capabilities the software has. We purchased Service Hub as soon as it was made available and have been using it for 6 months as well. Before, we had no utilized central system to see the relationship between Marketing, Sales, and Operational Service. The communication and understanding across departments have increased significantly, as have our ability to serve our customers effectively and proactively.