Powerful centralization platform with the best analytics feature I've ever seen in my 9 years working in social
April 23, 2022
Powerful centralization platform with the best analytics feature I've ever seen in my 9 years working in social
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Social Marketing
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
I use Khoros Marketing primarily for marketing analytics/reporting. As the Social Media Analyst, part of my role includes reporting each month on the performance of our corporate and president's social media accounts. Prior to joining the company, we never had any benchmarks established. We can seamlessly identify what did and didn't work--i.e., understand what our fans/followers like and dislike. I also use the Khoros Inbox to create search streams, monitor hashtagged content, and engage when applicable. The Khoros Inbox also allows me to make sure items are tagged correctly for reporting purposes. However, the most vital piece to the platform is the collaboration it allows across our department, as most of us work remotely in different states.
- Monitor the conversations that are taking place around our brand (instances where people aren't tagging us or speaking directly TO us, but rather what they are saying ABOUT us)
- Ease of pulling analytics/reporting together and the overall presentation of the data
- Provides a holistic view of content scheduled/published with robust filters
- One-stop shop for all things social. Planning, publishing, content gallery, reporting, monitoring, engagement/community management, cross-team collaboration
- Resource center can be extremely confusing and difficult to navigate
- Improved functionality and capabilities with LinkedIn
- Ability to create search-based streams for platforms other than just Twitter
- Improved our organic content strategy overall for all social channels as we learn from Analytics what works for our audience and what doesn't
- Engagement. The ability to have a streamlined view (Streams) allows our team to easily engage/respond to our audience. Previously we were not using social for two-way conversation but rather we were simply putting messages out there and walking away from them.
- Unified view of content being published across different teams/departments and channels
We recently enabled Advanced Twitter Analytics. A Khoros rep scheduled a 1:1 meeting to review in great detail the difference vs. regular Twitter reporting. The Advanced Analytics feature allows us to tell a better story.
Many of us in my department work remotely, in different states. Having centralized visibility and the ability to collaborate within the platform is something that other companies that I've worked for never had, which oftentimes is the reason we never succeeded.
Do you think Khoros Marketing delivers good value for the price?
Yes
Are you happy with Khoros Marketing's feature set?
Yes
Did Khoros Marketing live up to sales and marketing promises?
Yes
Did implementation of Khoros Marketing go as expected?
I wasn't involved with the implementation phase
Would you buy Khoros Marketing again?
Yes
- Hootsuite, Hootsuite Insights (formerly ubervu), NetBase Quid, TINT and Sprinklr Social Engagement & Sales
Hootsuite is great for smaller teams and organizations and provides basic analytics/reporting. It's ideal for those who aren't as advanced in the social maturity scale. Khoros Experiences does what TINT does, times 10. I use (and have used in the past) NetBase more for insights and business intelligence for categorical topics and brands. It also requires a more extensive skill set. In the past, my team used Hootsuite for 2-3 years, but then once we were able to establish a center of excellence and get leadership to understand the value of social, we eventually upgraded to Khoros because it better served our needs for where we were on the social maturity scale.
Khoros Marketing Feature Ratings
Khoros Marketing (Formerly Spredfast + Lithium) Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Unsure--I was not involved in the purchasing process.
Yes - Yes