End-to-end email marketing solution that's easy and complete.
January 14, 2022
End-to-end email marketing solution that's easy and complete.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Premium
Overall Satisfaction with Mailchimp
We use Mailchimp to track applicant interest and to communicate with prospective customers for our programs. We also use it to track email and marketing campaigns.
- email tracking and interactions
- market funneling and communications tracking
- application integration
- deeper analytics
- stronger audience management tools
- Integrated email campaigns allows for customized reach
- Analytics allows us to track acceptance and performance
- Behavioral analysis allows us to plan and predict
Mailchimp is very user-friendly and does not require a lot of experience to be competitive. While not all its features are as deep as others, it is the only tool that has proven to allow us to get results the fastest.
Integration into our CRM and Student Management System is key to reporting and life-cycle analysis. Mailchimp has proven to be the tool that supports our end-to-end marketing efforts.
The low barrier to entry has been important in user adoption. Without users behind the product, it would have failed. This is a huge consideration for adoption of a marketing tool.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes