A great solution that unfortunately doesn’t fit our use case
April 10, 2022
A great solution that unfortunately doesn’t fit our use case
Score 7 out of 10
Vetted Review
Verified User
Software Version
Essentials
Overall Satisfaction with Mailchimp
We used Mailchimp to deliver infrequent updates to members of our newsletter. Our mobile app would send out emails related to early access and beta test updates, as well as company-wide news related to the app. We only used Mailchimp about once and every 6 weeks to send an email, and to no more than 3,000 subscribers at a time.
- Incredibly easy to use interface
- Tons of tutorials and help resources
- Easy integration with GDPR
- The pricing structure is not ideal for infrequent newsletters with a large amount of subscribers
- Pricing is confusing and challenging to understand
- The editor is buggy, still, after years of using it
- Because we send infrequent emails but are still charged monthly, Mailchimp had a negative ROI for us
Mailchimp is arguably a stronger solution when it comes to simple, straightforward email marketing. If, however, you have a more peculiar use case or need to implement your solution with a more fully-fledged API and almost certainly pay less money per month, sendgrid is likely a better solution for you. To reiterate, Mailchimp is probably perfect for 90% of small businesses. We were part of the 10% where it was less than ideal.
We used Mailchimp for a very specific use case, so this question doesn’t really apply to our organization.
Mailchimp is a joy to work with (when the editor isn’t being buggy), and it’s incredibly easy to understand its reports. It’s easy to make GDPR-compliant lists and automatically handle unsubscription requests and list management.
Do you think Mailchimp delivers good value for the price?
No
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
No