Optimizely is Best In Class Enterprise Experimentation (with a Best In Class Price Tag)
May 29, 2019
Optimizely is Best In Class Enterprise Experimentation (with a Best In Class Price Tag)
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
We are an Optimizely agency community partner and have been working with our clients to support them on their website experimentation initiatives. For some clients, it's owned and executed by a demand/lead generation team, which is responsible for lead production from calls, the website, etc. Other clients, however, are part of marketing teams and have some ownership of the brand website, but not all, which limits or hinders our ability to test.
- Very User-friendly
- Large, Robust Source of Documentation and Use Cases
- Optimizely-Based Support
- Knowledge Community
- Expensive SaaS - probably most expensive of it's kind in the marketplace
- No Freemium model, which forces me to recommend other tools to our clients who are just getting started in testing
- I've seen Optimizely pay for itself and then some with some of our clients.
- In order to get the most out of Optimizely you need to have someone constantly feeding the machine; without a dedicated person (or team) then testing will teeter out and you certainly will not get ROI.
- Start small - if you're just getting into testing, consider a piece of Optimizely, not the whole enchilada.
Optimizely as a standalone is a fantastic platform to power and fuel digital experimentation. From the bottom level, teams can mature and test personalization initiatives or go deeper into the site and start doing server-side or full-stack testing. And, as mentioned, other teams can leverage this tool: marketers, developers, content writers, analysts, brand management teams, sales, all in an effort to experiment and optimize their relationships with their customers.
Adobe Target, VWO and Google Optimize are often the three that come up against Optimizely from an agency recommendation perspective. The first, because Adobe Target is a comparable enterprise optimization platform; the second, because it's a paid but has a much more achievable price point; and the third because it's free and easy to demonstrate the "ah ha!" of experimentation.