Item: SAP Sales Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

The software was used to store our customers and potential customers information. We needed to work on retention programs, so a CRM was definitely the go for this and SAP gave us the best tools. We didn't get a huge amount of leads, so we needed something simple and budget friendly.

Pros and Cons

Connect with third party apps
Pipeline forecasting
Automation workflows

Triggers could be more specific
Could have an onboarding module
The UI could be better

Return on Investment

Revenue uplift due to better lead focus
Cost and time effective processes

SAP Sales Cloud Streamlining Business Processes

The integration of SAP Sales Cloud with our back-end systems has greatly impacted our sales process. It has provided enhanced visibility into customer data, simplifying complex sales use cases, and increased sales velocity.
It streamlined the coordination between sales, marketing, finance, and other departments, making it easier to close deals and improve customer satisfaction and revenue generation.

Scalability

When we doubled our sales staff, adding all of them to the platform and assigning leads to each of them was a very easy process. One thing that did happen to us, was that the first time we had a training for 50+ agents from the call center, the platform felt a bit laggy.
But overall, I think this is a software suited for any type of business.
The only problem for a bigger company is figuring the way to have different pipelines for different products or teams. There is no specific way to do it. We had to find a turn around.

Alternatives Considered

HubSpot CRM and Bitrix24

I think the main advantage SAP has is the pricing. Though the UI feels more rustic, it is a pretty powerful tool. So as long as someone in the team has enough knowledge on CRM automations, your team will be fine.

Key Insights

Do you think SAP Sales Cloud delivers good value for the price?

Yes

Are you happy with SAP Sales Cloud's feature set?

Yes

Did SAP Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of SAP Sales Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy SAP Sales Cloud again?

Other Software Used

HubSpot CRM, Webflow, Brevo, Mailchimp, Figma, Miro

Likelihood to Recommend

SAP Sales Cloud works well for small and medium sized businesses. It is ideal for businesses that don't receive a huge amount of deals daily.
Not appropriate for users who have non experience with CRMs before since the functions aren't too intuitive. But overall great software.

Great tool for small businesses

Software Version

Modules Used

Overall Satisfaction with SAP Sales Cloud