112 Ratings
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Score 8.5 out of 100
87 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

SAP Commerce Cloud

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SAP Commerce Cloud
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
SAP Commerce Cloud
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Commerce Cloud
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
SAP Commerce Cloud
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
SAP Commerce Cloud
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SAP Commerce Cloud
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
SAP Commerce Cloud
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Commerce Cloud
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Commerce Cloud
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Commerce Cloud

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SAP Commerce Cloud
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
SAP Commerce Cloud
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
SAP Commerce Cloud
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Commerce Cloud
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
SAP Commerce Cloud

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SAP Commerce Cloud
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
SAP Commerce Cloud
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SAP Commerce Cloud

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
SAP Commerce Cloud
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
SAP Commerce Cloud
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
SAP Commerce Cloud

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
SAP Commerce Cloud
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
SAP Commerce Cloud
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
SAP Commerce Cloud
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
SAP Commerce Cloud

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
SAP Commerce Cloud
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
SAP Commerce Cloud
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
SAP Commerce Cloud
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
SAP Commerce Cloud
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
SAP Commerce Cloud
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
SAP Commerce Cloud
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Commerce Cloud

Online Storefront

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.4
Product catalog & listings
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.4
Product management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.6
Bulk product upload
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.8
Branding
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.4
Mobile storefront
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.3
Product variations
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.6
Website integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.2
Visual customization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.0
CMS
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.3

Online Shopping Cart

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.8
Abandoned cart recovery
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.7
Checkout user experience
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
9.0

Online Payment System

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
9.1
eCommerce security
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
9.1

eCommerce Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.7
Promotions & discounts
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.8
Personalized recommendations
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
9.1
SEO
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.3

eCommerce Business Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.8
Multi-site management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.8
Order processing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.7
Inventory management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
9.2
Shipping
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.9
Custom functionality
Acoustic Campaign (formerly IBM Watson Campaign Automation)
SAP Commerce Cloud
8.3

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

SAP Commerce Cloud

  • Large scale product and user data management.
  • Out of the box support for common eCommerce functionality.
  • Robust platform that is supported well and consistently by the Hybris team who are available for direct support if needed.
  • Integrates well with other services if Hybris does not meet all business needs.
  • Localization for multi-national support was easy to implement.
Carter Lathrop | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

SAP Commerce Cloud

  • CMS Cockpit is slow and inefficient for performing certain kinds of content management and template manipulation tasks. I often defer to the HMC, but this is not a feasible option for our client's content management team.
  • The OOTB UI code that ships with v5.0.1 is several years behind industry standard front end technology. v5.1 shows no promise of significant improvements in this arena. Some things I'd like to see: Dropping the Blueprint framework in favor of something Like Bootstrap, Less Framework or AngularJS. Jquery and key dependent plug-ins need to be upgraded and large, over-featured plugins like JQuery UI abandoned. SASS + Compass should replace static CSS. Granule should be dropped in favor of better tools for JS dependency management, code minification, and file concatenation.
  • Maintaining independent codebases for Desktop and Mobile views increases UI development hours by a margin of 30-50%. Natively supporting the option to configure a responsive design with a framework such as AngularJS would offer flexibility to serve up content and site chrome targeted at a wider range of device classes than just desktop machines and mobile phones.
Erin Riggers | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 9.3
Based on 2 answers
Its has very good features and with each upgrade the additional features are really exciting. Hybris delivers the top-rated e-commerce software and omni-channel solution to help enterprises across the globe innovate faster and sell more.
Anonymous | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 9.0
Based on 3 answers
The SAP Commerce Cloud product has powerful content management that identifies products, catalogs, and promotions. In addition, it has a feature where inventory is tracked integrated with existing ERP (SAP and/or non-SAP) systems. With SAP Commerce Cloud, we can enable transactions to trigger all processes to integrate with existing ERP systems. In this way, it is possible to manage the system from end to end.
zahit bogus | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

SAP Commerce Cloud

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 7.6
Based on 7 answers
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
zahit bogus | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

SAP Commerce Cloud

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 8.0
Based on 3 answers
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud

SAP is a very complex and well-put-together software and there are a plethora of platforms available. SAP Commerce Cloud was chosen as the software for our organization to use because every application can be integrated across all platforms. The training is extensive but there are so many functions and customizations that can be used it was a no-brainer to make the switch.
Jamaal Dickerson | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

SAP Commerce Cloud

  • Our business went through 3 major initiatives to migrate our legacy platform and data to Hybris over the course of several years with multiple tech leadership and dev teams. All 3 of these initiatives failed to launch, largely due to the complexity of the platforms and massively associated tech burdon. A 4th re-platforming succeeded in launching an MVP version with support from expensive consulting firms and to the tune of millions of dollars.
  • Due to the inflexibility of the content management features, marketing teams are severely limited and have had to seek 3rd-party software to layer on top of Hybris to deliver modern customer experiences.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
SAP Commerce Cloud
8.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
SAP Commerce Cloud
9.3

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SAP Commerce Cloud
9.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
SAP Commerce Cloud

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SAP Commerce Cloud

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
SAP Commerce Cloud
7.6

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
SAP Commerce Cloud

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SAP Commerce Cloud
8.0

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