101 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 4 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Sugar Market (Salesfusion)

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Sugar Market (Salesfusion)
4.4
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Sugar Market (Salesfusion)
3.0
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sugar Market (Salesfusion)
5.0
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Sugar Market (Salesfusion)
4.0
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Sugar Market (Salesfusion)
6.0
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Sugar Market (Salesfusion)
4.0
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
Sugar Market (Salesfusion)
1.0
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sugar Market (Salesfusion)
7.0
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Sugar Market (Salesfusion)
4.0
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Sugar Market (Salesfusion)
6.0

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sugar Market (Salesfusion)
5.3
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Sugar Market (Salesfusion)
6.0
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Sugar Market (Salesfusion)
4.0
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Sugar Market (Salesfusion)
5.0
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Sugar Market (Salesfusion)
6.0

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sugar Market (Salesfusion)
6.5
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Sugar Market (Salesfusion)
6.0
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sugar Market (Salesfusion)
7.0

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Sugar Market (Salesfusion)
8.2
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Sugar Market (Salesfusion)
8.2
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Sugar Market (Salesfusion)

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Sugar Market (Salesfusion)
2.3
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Sugar Market (Salesfusion)
5.0
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
Sugar Market (Salesfusion)
1.0
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Sugar Market (Salesfusion)
1.0

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Sugar Market (Salesfusion)
4.8
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Sugar Market (Salesfusion)
5.0
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Sugar Market (Salesfusion)
6.0
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Sugar Market (Salesfusion)
3.0
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Sugar Market (Salesfusion)
9.2
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Sugar Market (Salesfusion)
1.0
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sugar Market (Salesfusion)

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Anonymous | TrustRadius Reviewer

Screenshots

Sugar Market (Salesfusion)

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Sugar Market (Salesfusion)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Sugar Market (Salesfusion) Editions & Modules

Edition
Core$1,0001
  1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Sugar Market (Salesfusion)
3.0

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Sugar Market (Salesfusion)
10.0

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sugar Market (Salesfusion)

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Sugar Market (Salesfusion)

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sugar Market (Salesfusion)

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Sugar Market (Salesfusion)
8.2

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Sugar Market (Salesfusion)

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sugar Market (Salesfusion)

Add comparison