What users are saying about

Acquia

39 Ratings

Adobe Target

110 Ratings

Acquia

39 Ratings
Score 7.7 out of 101

Adobe Target

110 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Acquia

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman profile photo

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Feature Rating Comparison

Security

Acquia
8.9
Adobe Target
Role-based user permissions
Acquia
8.9
Adobe Target

Platform & Infrastructure

Acquia
8.5
Adobe Target
API
Acquia
9.0
Adobe Target
Internationalization / multi-language
Acquia
8.1
Adobe Target

Web Content Creation

Acquia
7.4
Adobe Target
WYSIWYG editor
Acquia
8.0
Adobe Target
Code quality / cleanliness
Acquia
8.8
Adobe Target
Admin section
Acquia
7.8
Adobe Target
Page templates
Acquia
8.0
Adobe Target
Library of website themes
Acquia
6.0
Adobe Target
Mobile optimization / responsive design
Acquia
7.0
Adobe Target
Publishing workflow
Acquia
7.8
Adobe Target
Form generator
Acquia
6.1
Adobe Target

Web Content Management

Acquia
8.5
Adobe Target
Content taxonomy
Acquia
8.0
Adobe Target
SEO support
Acquia
9.0
Adobe Target
Bulk management
Acquia
7.7
Adobe Target
Availability / breadth of extensions
Acquia
9.1
Adobe Target
Community / comment management
Acquia
8.5
Adobe Target

Pros

  • Acquia has a variety of products and services that serve a variety of clients that span across many industries. The wide variety of use cases, supported by hundreds of case studies, make selling Acquia to our customers very easy.
  • Acquia's platform is secure, scalable, and designed specifically for Drupal allowing us to get projects started much smoother and quicker.
  • Acquia is always innovating and providing new products for their entire suite. Acquia's LIFT product is a game changing platform that is starting to provide a personalization solution meant for any size client and project website.
Zach Ettelman profile photo
  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available

Cons

  • Acquia's pricing is sporadic across each product offering and for each industry vertical. Making pricing more standard across the board would help alleviate some of the doubt from our clients when they go to Acquia's site to see different products.
  • Acquia's BLT is a new and innovative product, but still lacks a lot of use cases. This comes with more implementation examples which will definitely come with time.
  • There is sometimes an inconsistency among different Acquia sales people and account managers. This results in a vastly different experience when bringing clients to Acquia. Mixed with Acquia's strange salesperson geographic/industry allocation, this has caused confusion for us and our clients. We'd love to see Acquia reps be more consistent across the board.
Zach Ettelman profile photo
  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

Likelihood to Renew

Acquia10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford profile photo
Adobe Target6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

Usability

No score
No answers yet
No answers on this topic
Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

No score
No answers yet
No answers on this topic
Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

No score
No answers yet
No answers on this topic
Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

No score
No answers yet
No answers on this topic
Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

No score
No answers yet
No answers on this topic
Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Alternatives Considered

I have used Pantheon for almost as long as I have used Acquia. Many colleges and universities will use sub-sites in Drupal either as a separator for each department, or possibly for targeted marketing campaigns. One of the biggest reason we tend to use Acquia over Pantheon for these clients is that Pantheon does not support Drupal sub-sites. So, there is an added cost to the client each time they want to spin up another site based on their base Drupal installation. The admin UI for Pantheon is similar to Acquia's, but they take a more hands-on / hands-off approach when it comes to core Drupal upgrades. Pantheon uses their own software called Terminus to help interface between the developer and the server. By them managing the Drupal core files, you, as a developer just need to understand that you can not update your copy of the site locally, when an updated version of Drupal is released. All of your custom and contributed modules are your responsibility (as they should be), but you just need to be aware that your commits will be rejected if they contain core Drupal updates.
Sean Hanford profile photo
We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available

Return on Investment

  • Rapid prototyping and feature development is simpler with Drupal and the Acquia platform is simple to extend for experimental sites.
  • By leveraging the enterprise hosting platform, we could focus on the feature development during the initial build out of the site, deferring the hosting complexities to a time when we would have more bandwidth.
Jason Smith profile photo
  • Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
Sarah Schick profile photo

Screenshots

Acquia
Adobe Target

Pricing Details

Acquia

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details