400 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 400 reviews and ratings
69 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 69 reviews and ratings
Feature Set Ratings
- Robly ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
9.0
Act-On
90%
9.1
Robly
91%
Act-On Software ranks higher in 7/9 features
Act-On Software ranks higher in 7/9 features
WYSIWYG email editor
9.4
94%
112 Ratings
9.0
90%
34 Ratings
Dynamic content
9.2
92%
92 Ratings
9.2
92%
30 Ratings
Ability to test dynamic content
8.7
87%
92 Ratings
N/A
0 Ratings
Landing pages
9.0
90%
108 Ratings
N/A
0 Ratings
A/B testing
9.2
92%
95 Ratings
9.2
92%
22 Ratings
Mobile optimization
9.2
92%
103 Ratings
8.2
82%
36 Ratings
Email deliverability reporting
8.7
87%
220 Ratings
9.6
96%
77 Ratings
List management
9.0
90%
111 Ratings
9.0
90%
42 Ratings
Triggered drip sequences
8.6
86%
87 Ratings
9.2
92%
20 Ratings
Lead Management
9.3
Act-On
93%
Robly
Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features
Act-On Software ranks higher in 4/4 features
Lead nurturing
9.4
94%
104 Ratings
N/A
0 Ratings
Lead scoring and grading
9.4
94%
104 Ratings
N/A
0 Ratings
Data quality management
9.3
93%
102 Ratings
N/A
0 Ratings
Automated sales alerts and tasks
9.2
92%
95 Ratings
N/A
0 Ratings
Campaign Management
8.0
Act-On
80%
Robly
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Calendaring
6.8
68%
8 Ratings
N/A
0 Ratings
Event/webinar marketing
9.2
92%
76 Ratings
N/A
0 Ratings
Social Media Marketing
9.3
Act-On
93%
Robly
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Social sharing and campaigns
9.3
93%
69 Ratings
N/A
0 Ratings
Social profile integration
9.3
93%
63 Ratings
N/A
0 Ratings
Reporting & Analytics
8.9
Act-On
89%
9.4
Robly
94%
Act-On Software ranks higher in 2/3 features
Act-On Software ranks higher in 2/3 features
Dashboards
8.7
87%
109 Ratings
N/A
0 Ratings
Standard reports
8.7
87%
112 Ratings
9.4
94%
41 Ratings
Custom reports
9.4
94%
84 Ratings
N/A
0 Ratings
Platform & Infrastructure
9.0
Act-On
90%
Robly
Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features
Act-On Software ranks higher in 6/6 features
API
8.9
89%
67 Ratings
N/A
0 Ratings
Role-based workflow & approvals
8.9
89%
71 Ratings
N/A
0 Ratings
Customizability
9.4
94%
89 Ratings
N/A
0 Ratings
Integration with Salesforce.com
9.3
93%
65 Ratings
N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.2
92%
36 Ratings
N/A
0 Ratings
Integration with SugarCRM
8.3
83%
29 Ratings
N/A
0 Ratings
Attribute Ratings
- Act-On Software is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
- Act-On Software and Robly are tied in 1 area: Support Rating
Likelihood to Recommend
9.4
Act-On
94%
219 Ratings
9.2
Robly
92%
42 Ratings
Likelihood to Renew
8.9
Act-On
89%
112 Ratings
8.2
Robly
82%
1 Rating
Usability
9.1
Act-On
91%
32 Ratings
7.3
Robly
73%
1 Rating
Availability
9.1
Act-On
91%
28 Ratings
Robly
N/A
0 Ratings
Performance
8.2
Act-On
82%
26 Ratings
Robly
N/A
0 Ratings
Support Rating
7.3
Act-On
73%
78 Ratings
7.3
Robly
73%
2 Ratings
In-Person Training
8.7
Act-On
87%
4 Ratings
Robly
N/A
0 Ratings
Online Training
9.3
Act-On
93%
16 Ratings
Robly
N/A
0 Ratings
Implementation Rating
8.6
Act-On
86%
44 Ratings
7.3
Robly
73%
2 Ratings
Product Scalability
9.1
Act-On
91%
1 Rating
Robly
N/A
0 Ratings
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Database Software Engineer
Best Web Design Ltd.Information Technology & Services, 11-50 employees
Robly
I would absolutely recommend Robly to my colleagues. I have used Robly for over six years now and have found so many positives over my years of using it! It provides an easy way for us to keep our contacts organized, and we can easily embed forms into our website. When comparing Robly's pricing options with other email platforms, it won by a landslide. Some small aspects of the program may seem a little outdated, but I have everything I need and more!

Verified User
Employee in Social Media
Food & Beverages Company, 11-50 employeesPros
Act-On
- Establishes a simple but very decisive way of how to perform specialized marketing work.
- It includes the monitoring of advertising networks or account management on digital platforms and social networks.
- The support is solid; it takes all the suggestions and doubts I have regarding the software.
Director of People Ops
Marcus Thomas LLCMarketing & Advertising, 51-200 employees
Robly
- Robly constantly updates the status information of each email that is sent from its platform, which helps to ensure that there are no problems reviewing the number of people among the targets that could be interested in our service or product, and become customers, when it is necessary to identify them from those who are not, and that otherwise would cause high error margins in the reports.
- The software has a visual power that is very easy to extend through third-party platforms, allowing us to create content in services such as Photoshop, which we can then include in mailings, although it is also feasible to import the content in the traditional way, through image formats. Among these, the best one to work with is PNG, which allows us to remove the background content so that the important section of the image fits better with the format of the e-mails.
- Robly works with services based on the optimization of group projects, whose integration serves to send emails to all participants equally, and that these are kept constantly notified about updates to the work, and can be coupled well in advance to these updates, so that no confusion arises at the time of unifying the work sent and points within the same should not be exposed.
- In reality, Robly's technical support is something we have never had the opportunity to interact with, as the platform is not so buggy that we would need to contact them for advice. In any case, they are likely to show promising results considering the quality of the service.
- It has been very easy to get familiar with the functions Robly has to work with advanced email address database configurations without losing track of the progress of each campaign, and this is thanks to the well-optimized structure of the platform.
Attorney
LAWYERBESLegal Services, 201-500 employees
Cons
Act-On
- The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
- The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
- There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

Verified User
Administrative Assistant in Marketing
Computer Software Company, 11-50 employeesRobly
- I don't have many cons for Robly. One thing that would be helpful is concerning adding a set of emails to the contact list. It would be nice to receive a list of emails that are not added and a reason why (e.g., duplicate, etc.).
- I have noticed that when I am editing an email campaign, at times it will unexpectedly stop showing me the text editing menu bar, and there doesn't seem to be a way to call it back up. This can be resolved by saving and exiting the campaign and then reopening, but it breaks into my work flow and is an inconvenience. I have not been able to find a pattern for the occurrence of the glitch.
Dir. of Promotions
Common Ground on the HillEntertainment, 1-10 employees
Pricing Details
Act-On
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$900 per month (starts at 2,500 active contacts)
Act-On Editions & Modules
Edition
Professional | $9001 |
---|---|
Enterprise | $2,0002 |
- per month (starts at 2,500 active contacts)
- per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.Robly
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$19 per month
Robly Editions & Modules
Edition
Robly | $191 |
---|
- per month
Additional Pricing Details
—Likelihood to Renew
Act-On
Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Marketing Manager
AnachronComputer Software, 51-200 employees
Robly
Robly 8.2
Based on 1 answer
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
Education Management, 11-50 employees
Usability
Act-On
Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
CRM & Marketing Automation Lead
Driven®Information Technology and Services, 1-10 employees
Robly
Robly 7.3
Based on 1 answer
We feel that allowing the USER to interact with templates more readily is NOT there. The social media APPS could be simplified and marketed better to allow users to discover ROBLY through our Facebook page or TWITTER account in order to subscribe.
Education Management, 11-50 employees
Reliability and Availability
Act-On
Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Editor / Director of Content Marketing
American Endowment FoundationFinancial Services, 11-50 employees
Robly
No score
No answers yet
No answers on this topic
Performance
Act-On
Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesRobly
No score
No answers yet
No answers on this topic
Support Rating
Act-On
Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Managing Consultant
HakaperoMarketing and Advertising, 1-10 employees
Robly
Robly 7.3
Based on 2 answers
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
Education Management, 11-50 employees
In-Person Training
Act-On
Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

Verified User
Director in Marketing
Management Consulting Company, 11-50 employeesRobly
No score
No answers yet
No answers on this topic
Online Training
Act-On
Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Tradeshow & Event Specialist
Quanex Building Products Corporation1001-5000 employees
Robly
No score
No answers yet
No answers on this topic
Implementation Rating
Act-On
Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Joined Fuzzy Logix in Nov. 2011
........Information Technology and Services, 11-50 employees
Robly
Robly 7.3
Based on 2 answers
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
Education Management, 11-50 employees
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Sr. Project Manager
Big PresenceMarketing and Advertising, 11-50 employees
Robly
Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their newsletter archiving is also more robust. With Constant Contact, I felt "nickled and dimed." Not only is Robly's base price lower, it's the price! You can upgrade to unlock more sophisticated features.
Office Manager
Brecksville United Methodist ChurchReligious Institutions, 1-10 employees
Scalability
Act-On
Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesRobly
No score
No answers yet
No answers on this topic
Return on Investment
Act-On
- With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Robly
- There has been an increase in revenue in the last month, which is reflected in our ROI of 300%.
- Results are shown quickly, although this depends directly on the investment made in the platform (the $15 price is only for the base plan).
Social Media Manager
SSDIGITALCOMarketing & Advertising, 201-500 employees