404 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 404 reviews and ratings
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.6 out of 100
Based on 41 reviews and ratings
Feature Set Ratings
- Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
8.9
Act-On
89%
7.7
Sailthru
77%
Act-On Software ranks higher in 8/9 features
Act-On Software ranks higher in 8/9 features
WYSIWYG email editor
9.4
94%
112 Ratings
7.0
70%
11 Ratings
Dynamic content
9.2
92%
92 Ratings
8.7
87%
14 Ratings
Ability to test dynamic content
8.6
86%
92 Ratings
8.3
83%
13 Ratings
Landing pages
8.9
89%
108 Ratings
6.0
60%
6 Ratings
A/B testing
9.1
91%
95 Ratings
7.0
70%
14 Ratings
Mobile optimization
9.1
91%
103 Ratings
7.7
77%
12 Ratings
Email deliverability reporting
8.7
87%
220 Ratings
9.0
90%
25 Ratings
List management
8.9
89%
111 Ratings
7.7
77%
14 Ratings
Triggered drip sequences
8.5
85%
87 Ratings
7.7
77%
13 Ratings
Lead Management
9.3
Act-On
93%
Sailthru
Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features
Act-On Software ranks higher in 4/4 features
Lead nurturing
9.4
94%
104 Ratings
N/A
0 Ratings
Lead scoring and grading
9.4
94%
104 Ratings
N/A
0 Ratings
Data quality management
9.2
92%
102 Ratings
N/A
0 Ratings
Automated sales alerts and tasks
9.1
91%
95 Ratings
N/A
0 Ratings
Campaign Management
8.0
Act-On
80%
Sailthru
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Calendaring
6.8
68%
8 Ratings
N/A
0 Ratings
Event/webinar marketing
9.2
92%
76 Ratings
N/A
0 Ratings
Social Media Marketing
9.2
Act-On
92%
Sailthru
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Social sharing and campaigns
9.2
92%
69 Ratings
N/A
0 Ratings
Social profile integration
9.2
92%
63 Ratings
N/A
0 Ratings
Reporting & Analytics
8.9
Act-On
89%
8.0
Sailthru
80%
Act-On Software ranks higher in 3/3 features
Act-On Software ranks higher in 3/3 features
Dashboards
8.7
87%
109 Ratings
8.0
80%
14 Ratings
Standard reports
8.7
87%
112 Ratings
8.7
87%
15 Ratings
Custom reports
9.4
94%
84 Ratings
7.3
73%
12 Ratings
Platform & Infrastructure
9.0
Act-On
90%
Sailthru
Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features
Act-On Software ranks higher in 6/6 features
API
8.9
89%
67 Ratings
N/A
0 Ratings
Role-based workflow & approvals
8.9
89%
71 Ratings
N/A
0 Ratings
Customizability
9.4
94%
89 Ratings
N/A
0 Ratings
Integration with Salesforce.com
9.2
92%
65 Ratings
N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.1
91%
36 Ratings
N/A
0 Ratings
Integration with SugarCRM
8.2
82%
29 Ratings
N/A
0 Ratings
Pre-Send Testing
Act-On
Feature Set Not Supported
N/A
6.6
Sailthru
66%
Sailthru ranks higher in 8/8 features
Sailthru ranks higher in 8/8 features
URL Validation
N/A
0 Ratings
6.5
65%
2 Ratings
Link Tracking
N/A
0 Ratings
8.0
80%
3 Ratings
Image Validation
N/A
0 Ratings
7.5
75%
2 Ratings
Inbox Display
N/A
0 Ratings
5.0
50%
1 Rating
Email Accessibility Tools
N/A
0 Ratings
5.0
50%
1 Rating
Spelling and Grammar Check
N/A
0 Ratings
5.0
50%
1 Rating
Spam Testing
N/A
0 Ratings
7.0
70%
1 Rating
Email Previews
N/A
0 Ratings
8.5
85%
2 Ratings
Attribute Ratings
- Act-On Software is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- Sailthru is rated higher in 1 area: Likelihood to Renew
Likelihood to Recommend
9.4
Act-On
94%
219 Ratings
7.7
Sailthru
77%
21 Ratings
Likelihood to Renew
8.9
Act-On
89%
112 Ratings
10.0
Sailthru
100%
7 Ratings
Usability
9.1
Act-On
91%
32 Ratings
Sailthru
N/A
0 Ratings
Availability
9.1
Act-On
91%
28 Ratings
Sailthru
N/A
0 Ratings
Performance
8.2
Act-On
82%
26 Ratings
Sailthru
N/A
0 Ratings
Support Rating
7.3
Act-On
73%
78 Ratings
1.0
Sailthru
10%
2 Ratings
In-Person Training
8.7
Act-On
87%
4 Ratings
Sailthru
N/A
0 Ratings
Online Training
9.3
Act-On
93%
16 Ratings
Sailthru
N/A
0 Ratings
Implementation Rating
8.6
Act-On
86%
44 Ratings
Sailthru
N/A
0 Ratings
Product Scalability
9.1
Act-On
91%
1 Rating
Sailthru
N/A
0 Ratings
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Database Software Engineer
Best Web Design Ltd.Information Technology & Services, 11-50 employees
Sailthru
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Senior Web Developer
BetabrandRetail, 11-50 employees
Pros
Act-On
- Establishes a simple but very decisive way of how to perform specialized marketing work.
- It includes the monitoring of advertising networks or account management on digital platforms and social networks.
- The support is solid; it takes all the suggestions and doubts I have regarding the software.
Director of People Ops
Marcus Thomas LLCMarketing & Advertising, 51-200 employees
Sailthru
- Personalization - one of the most important things you can utilize when emailing people.
- Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
- Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
Email Marketing Manager
Domino Media GroupPublishing, 11-50 employees
Cons
Act-On
- The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
- The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
- There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

Verified User
Administrative Assistant in Marketing
Computer Software Company, 11-50 employeesSailthru
- Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
- Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
- Can't set up automated data dumps to an email address, has to be sent via API.
Senior Marketing Manager - Audience Growth & Retention
Everyday Health Inc.Media Production, 501-1000 employees
Pricing Details
Act-On
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$900 per month (starts at 2,500 active contacts)
Act-On Editions & Modules
Edition
Professional | $9001 |
---|---|
Enterprise | $2,0002 |
- per month (starts at 2,500 active contacts)
- per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.Sailthru
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Sailthru Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Act-On
Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Marketing Manager
AnachronComputer Software, 51-200 employees
Sailthru
Sailthru 10.0
Based on 7 answers
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
COO & CFO
shoeboxed Inc. (shoeboxed.com)Computer Software, 51-200 employees
Usability
Act-On
Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
CRM & Marketing Automation Lead
Driven®Information Technology and Services, 1-10 employees
Sailthru
No score
No answers yet
No answers on this topic
Reliability and Availability
Act-On
Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Editor / Director of Content Marketing
American Endowment FoundationFinancial Services, 11-50 employees
Sailthru
No score
No answers yet
No answers on this topic
Performance
Act-On
Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesSailthru
No score
No answers yet
No answers on this topic
Support Rating
Act-On
Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Managing Consultant
HakaperoMarketing and Advertising, 1-10 employees
Sailthru
Sailthru 1.0
Based on 2 answers
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
COO & CFO
shoeboxed Inc. (shoeboxed.com)Computer Software, 51-200 employees
In-Person Training
Act-On
Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

Verified User
Director in Marketing
Management Consulting Company, 11-50 employeesSailthru
No score
No answers yet
No answers on this topic
Online Training
Act-On
Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Tradeshow & Event Specialist
Quanex Building Products Corporation1001-5000 employees
Sailthru
No score
No answers yet
No answers on this topic
Implementation Rating
Act-On
Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Joined Fuzzy Logix in Nov. 2011
........Information Technology and Services, 11-50 employees
Sailthru
No score
No answers yet
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Sr. Project Manager
Big PresenceMarketing and Advertising, 11-50 employees
Sailthru
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
Vice President, Growth and Email Marketing
MXM (Meredith Xcelerated Marketing)Publishing, 51-200 employees
Scalability
Act-On
Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesSailthru
No score
No answers yet
No answers on this topic
Return on Investment
Act-On
- With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Sailthru
- Sailthru has helped us build a welcome series that's much more effective than anything we had before.
- It's much easier to analyze transactional campaigns than our previous ESP.
- We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
Email Marketing Manager & Copywriter
BetabrandConsumer Goods, 51-200 employees