Likelihood to Recommend Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review Seismic excels at being a one-stop shop for all content that is relevant to salespeople and the deal cycles they work through. It does a great job not only making content and training readily available but also at distributing the right content at the right time/for the right scenario. Based on my experience with the tool, this was a go-to for many reps (myself included) because it saved us so much time. Rather than sifting through documents and collateral, we could easily find what we needed in a matter of moments.
Read full review Pros Establishes a simple but very decisive way of how to perform specialized marketing work. It includes the monitoring of advertising networks or account management on digital platforms and social networks. The support is solid; it takes all the suggestions and doubts I have regarding the software. Read full review Seismic allows for one location to store all relevant content so that associates are not having to spend as much time searching for what they need. Seismic provides the ability to fully customize content such that one template can serve many needs with the simple ability to answer questions that drive the customization in the content. This customization can range from simple to quite complex depending on your level of expertise with the tool. Seismic provides a lot of flexibility when it comes to organizing your content and how to make the experience of accessing that content unique to the needs of each user in the system. Jamie Clarke Assistant Vice President, Sr. Digital Solutions Manager
Read full review Cons The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either. The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful. There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it. Read full review Adding more integration points and use cases with Salesforce would be good to have Navigating to a specific resource gets cumbersome sometimes especially with lots of content Bulk user operations and taking actions on behalf of other users would be good to have as well Read full review Likelihood to Renew It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review Usability It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review Reliability and Availability I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Read full review Performance Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review Support Rating Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Read full review Seismic's support team has been exceptional at providing support when an issue has come up, or when we have had questions regarding the platform. They have responded quickly, and I feel as if they truly try to find a solution to the quickest of their abilities. My team and I truly feel supported when it comes to reaching out to Seismic.
Read full review In-Person Training Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review Online Training Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Read full review Implementation Rating What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Read full review Alternatives Considered Act-On is easier to use than
Marketo , but not as visually appealing and user-friendly as
HubSpot . It's much better than
Pardot , as
Pardot feel clunky every step of the way.
SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Read full review Savo, Google Drive, Shared folders Savo - was best in class a long time ago (and has since been bought by Seismic) - but required a lot of administrative work to setup and maintain. I had three people working on it full time to create pages and managing content. Shared folders and google drive are good to share content, but terrible at searching and tagging (not fully indexed and no tagging)
Read full review Scalability Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Read full review Return on Investment With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own. Read full review We can quickly generate product-specific proposals. We've experienced repeated frustrations while trying to edit/update the LiveDoc. Errors in LiveDoc coding have occasionally produced errors in the generated proposals where certain fields (Customer Name, for example) should have been automatically completed but were not. Read full review ScreenShots