What users are saying about

Act-On

328 Ratings

Seismic

22 Ratings

Act-On

328 Ratings
Score 7 out of 101

Seismic

22 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Seismic

Seismic is well suited for organizing large amounts of marketing materials and allowing for quick discovery, access, and customization of those materials. Seismic is less appropriate for use cases that are a little "outside the box". It handles what it was created to do very well. Where we have run into issues is when we are trying to do something that the Seismic platform was not really created to do.
Jamie Clarke profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Seismic
WYSIWYG email editor
Act-On
7.3
Seismic
Dynamic content
Act-On
6.9
Seismic
Ability to test dynamic content
Act-On
6.6
Seismic
Landing pages
Act-On
7.8
Seismic
A/B testing
Act-On
8.0
Seismic
Mobile optimization
Act-On
7.7
Seismic
Email deliverability
Act-On
8.8
Seismic
List management
Act-On
6.0
Seismic
Triggered drip sequences
Act-On
8.3
Seismic

Lead Management

Act-On
6.7
Seismic
Lead nurturing
Act-On
6.3
Seismic
Lead scoring and grading
Act-On
6.9
Seismic
Data quality management
Act-On
7.1
Seismic
Automated sales alerts and tasks
Act-On
6.4
Seismic

Campaign Management

Act-On
7.5
Seismic
Calendaring
Act-On
6.8
Seismic
Event/webinar marketing
Act-On
8.3
Seismic

Social Media Marketing

Act-On
6.7
Seismic
Social sharing and campaigns
Act-On
6.4
Seismic
Social profile integration
Act-On
7.0
Seismic

Reporting & Analytics

Act-On
5.3
Seismic
Dashboards
Act-On
4.7
Seismic
Standard reports
Act-On
5.7
Seismic
Custom reports
Act-On
5.6
Seismic

Platform & Infrastructure

Act-On
6.5
Seismic
API
Act-On
8.0
Seismic
Role-based workflow & approvals
Act-On
6.4
Seismic
Customizability
Act-On
5.1
Seismic
Integration with Salesforce.com
Act-On
8.0
Seismic
Integration with Microsoft Dynamics CRM
Act-On
4.1
Seismic
Integration with SugarCRM
Act-On
7.1
Seismic

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Killer functionality to aid in quickly and easily searching and finding content
  • Ability to easily send content directly to customers and track their engagement
  • Ability to sync Seismic activity to Marketing Automation and Activity Management tools
No photo available

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • The back end administration is a little cumbersome and confusing
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We rely on Act-On for our list segmentation and our outreach. We also like how it tracks our competitors social media activity and our ranks. Overall its a helpful tool for the marketing team.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
Jive's search functionality is also marginal at best and doesn't seem to pull up relevant information. It also lacks the tracking and analytics once sent off the customers, one of the most valuable parts of Seismic if you ask me.
No photo available

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • I can't provide a quantifiable number, however, it has saved our department A LOT of time. We no longer have to dig up files stuck in emails or downloaded on the computer. It's out one-stop-shop for all our documents we need on a daily basis.
Brennen Hyatt profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Seismic

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Seismic Editions & Modules
Seismic
Additional Pricing Details
For more pricing information, contact Seismic at https://seismic.com/contact/.