What users are saying about
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362 Ratings
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41 Ratings

Act-On

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362 Ratings
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Score 7.5 out of 101

Seismic

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41 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Act-On

Act-On is great for companies who have multiple people managing marketing and sales programs. Each person will get their own log in and access to certain (or all) areas of the software. Alerts can be created when prospects reach certain stages of programs which means marketers don't need to constantly monitor lead scores or anything like that. Also, designers can log in and create landing pages, copywriters can login in and upload content and managers can login and build programs. There's no stepping on each other's work either. Team management is very good. Act-On is also great if you have multiple customer profiles. Act-On allows you to create programs designed to capture many leads across your customer profile. Act-On would be overkill for the small B2C client. A small business that uses email to manage newsletters and product announcements will find Act-On to be much, much more than they need. Act-On can certainly do these things but so can MailChimp at a much lower price point. There would be many features in Act-On that this client simply would never use. If your company uses a custom CRM, Act-On won't be the best fit. I imagine you would need to hire a developer (or commit an in-house developer) to a large project of integrating your CRM with Act-On. Otherwise, you'll be importing and exporting list data on a regular basis.
Dave Moll profile photo

Seismic

Large growing sales team with lots of content and updates is well suited to Seismic. if the sales team is smaller and content is limited it's probably overkill. I like that it doesn't take a large team to implement vs. other solutions, so if you have limited staff, its good. If you have a large team for sale enablement/content marketing, then perhaps a solution with lots of customizations may be worth looking at, although Seismic is very flexible.
Ron Totah profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Seismic
WYSIWYG email editor
Act-On
7.5
Seismic
Dynamic content
Act-On
7.2
Seismic
Ability to test dynamic content
Act-On
7.2
Seismic
Landing pages
Act-On
7.4
Seismic
A/B testing
Act-On
7.2
Seismic
Mobile optimization
Act-On
7.9
Seismic
Email deliverability
Act-On
7.9
Seismic
List management
Act-On
8.2
Seismic
Triggered drip sequences
Act-On
8.4
Seismic

Lead Management

Act-On
7.7
Seismic
Lead nurturing
Act-On
8.1
Seismic
Lead scoring and grading
Act-On
8.0
Seismic
Data quality management
Act-On
7.0
Seismic
Automated sales alerts and tasks
Act-On
7.6
Seismic

Campaign Management

Act-On
7.5
Seismic
Calendaring
Act-On
6.8
Seismic
Event/webinar marketing
Act-On
8.3
Seismic

Social Media Marketing

Act-On
6.6
Seismic
Social sharing and campaigns
Act-On
6.7
Seismic
Social profile integration
Act-On
6.4
Seismic

Reporting & Analytics

Act-On
6.7
Seismic
Dashboards
Act-On
6.8
Seismic
Standard reports
Act-On
7.0
Seismic
Custom reports
Act-On
6.2
Seismic

Platform & Infrastructure

Act-On
7.7
Seismic
API
Act-On
7.1
Seismic
Role-based workflow & approvals
Act-On
7.5
Seismic
Customizability
Act-On
7.0
Seismic
Integration with Salesforce.com
Act-On
8.2
Seismic
Integration with Microsoft Dynamics CRM
Act-On
7.8
Seismic
Integration with SugarCRM
Act-On
8.6
Seismic

Pros

Act-On

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo

Seismic

  • Creating Dynamic Folders - Different users look for content in different ways, Seismic supports this with Dynamic folders. It's a filter you define to present a folder, for example, case studies and have it dynamically create folders by use case, product, industry, etc... This same case study could also live in other folders such as a product folder showing all of the content sorted by type without having duplicate files, as its all a virtual dynamic folder.
  • Search - VERY strong search to find content with filtering that allows the user to quickly get to the content they need by type, industry, product, use case, competitor, etc... full indexing, but a way to sort out all the results gives the field access to exactly what they want if they prefer to search.
  • SalesForce integration - providing content recommendations based on opportunities, so the field doesn't have to guess what they should be using. The system can recommend content based on defined fields such as sales stage, product, competitor, industry, and highlight content when they need it. Such as case studies in the same industry during early opp stages, a test plan during the pilot stage, or a contract at the negotiation stage. This allows them to get recommendations from us as they progress through the sales cycle
  • LiveSend and Analytics - The field can send content (or multiple pieces of content) and see if the customer opened it and for how long. Like their own personal Marketo. This is great when you meet with a group of customers and can see which of them opened and how long they read it, helping the rep see who their likely champion is. From a content management/marketing perspective we can also understand what is being used, in what deals, in wins or losses, how often its accessed, allowing us to create better content, and avoid creating things that are not used.
Ron Totah profile photo

Cons

Act-On

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo

Seismic

  • Meets all my needs.
Michael White profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Seismic

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo

Seismic

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Seismic

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Seismic

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

Seismic

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Seismic

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Seismic

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Use UK Professional Services team
Mark Terry profile photo

Seismic

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing indicated that costs would be hard to control as the help desk was of little help with basic problems - always handing us over to consultants who charge for support. The free CMS seemed like a no-brainer in comparisons but we became concerned that if we used HubSpot as our CMS, we may struggle to disentangle ourselves if we needed to in the future. Act-On is not as sophisticated as HubSpot. But for support - which you will need unless you are an experienced platform user - it is critical to our success. It also comes down to how much time you have to learn the system you have chosen - you only get out what you put in. Act-On is simpler and a better fit for our smaller team
Sue Maldonado profile photo

Seismic

I have used several different document management systems, but none stack up to the segmenting capability and ease of access within Outlook that is so critical.
Michael White profile photo

Return on Investment

Act-On

  • Quality of communication
  • Understanding of who is engaging with our communications
  • Better guidance around comms optimized for SEO and engagement
  • Removes the headache of admin around webinars, events, and demos
Sue Maldonado profile photo

Seismic

  • I do not have these stats, but the impact on my productivity and ability to easily send tailored content to recipients is powerful.
Michael White profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Seismic

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Seismic Editions & Modules

Seismic
Additional Pricing Details
For more pricing information, contact Seismic at https://seismic.com/contact/.

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