Act-On vs Sender

• Establishes a simple but very decisive way of how to perform specialized marketing work.
• It includes the monitoring of advertising networks or account management on digital platforms and social networks.
• The support is solid; it takes all the suggestions and doubts I have regarding the software.

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• Its dashboard is something which deserves praise. It makes my work very convenient.
• It has the feature which gives user the convenience of creating subscription forms. And this helps to build a subscriber base.
• In the editing section it has drag and drop functionality, which is very helpful to create beautiful and impressive e-mails. And to do this a user doesn’t need any technical knowledge.

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• The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
• The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
• There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

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• Its Drag and Drop section is quite good but still lacks some useful features.
• Sometimes it doesn't accept login credentials. Maybe this happens because of bugs.
• They should have categorized templates.

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• With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.

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• With the help of this application I increased my subscriber base by 100% in just 3 months.
• It helped my organization by increasing sales revenue by 45% in the 1st quarter of the financial year 2018-19.
• It increased the traffic on our promotional websites.

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