Act-On vs SendinBlue

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end

Read full review

Sue Maldonado

VP, Global Marketing

Schlesinger AssociatesMarket Research, 501-1000 employees

View all 195 answers on this topic

SendinBlue

SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.

Read full review

Tim Sleeper

Web Developer Search Engine Optimization

Preferred Care at HomeHospital & Health Care, 51-200 employees

View all 38 answers on this topic

Feature Rating Comparison

Act-On

7.3

SendinBlue

7.5

WYSIWYG email editor

7.9

8.0

Dynamic content

7.1

7.8

Ability to test dynamic content

6.7

7.2

Landing pages

7.0

6.0

A/B testing

6.9

6.5

Mobile optimization

6.8

7.6

Email deliverability

7.8

8.0

List management

6.4

8.1

Triggered drip sequences

9.2

8.0

Act-On

7.3

SendinBlue

—

Lead nurturing

7.0

—

Lead scoring and grading

7.4

—

Data quality management

7.9

—

Automated sales alerts and tasks

6.7

—

Act-On

7.6

SendinBlue

—

Calendaring

6.8

—

Event/webinar marketing

8.5

—

Act-On

7.9

SendinBlue

—

Social sharing and campaigns

7.9

—

Social profile integration

7.9

—

Act-On

5.7

SendinBlue

7.7

Dashboards

5.5

8.0

Standard reports

6.0

8.3

Custom reports

5.7

6.8

Act-On

7.3

SendinBlue

—

API

9.2

—

Role-based workflow & approvals

6.8

—

Customizability

6.7

—

Integration with Salesforce.com

8.0

—

Integration with Microsoft Dynamics CRM

6.1

—

Integration with SugarCRM

7.0

—

Pros

Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
Value - price for service.

Read full review

Sue Maldonado

VP, Global Marketing

Schlesinger AssociatesMarket Research, 501-1000 employees

View all 195 answers on this topic

It has a great array of stats given. It will tell you how many open the emails, unsubscribe, and even what links they click. These are all easily found and are useful in changing marketing strategies.
It's very user-friendly. SendinBlue was the first email list product I used and it was very easy to get it set up and start a campaign.
SendinBlue also has a very good pricing structure. Our company was able to use the free tier for a while before upgrading. This makes it easy for smaller businesses to make use of email marketing without requiring a lot of upfront costs.

Read full review

Tim Sleeper

Web Developer Search Engine Optimization

Preferred Care at HomeHospital & Health Care, 51-200 employees

View all 38 answers on this topic

Cons

The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.

Read full review

Johanna Adolfsson

Lead Manager

Holmen PaperPaper & Forest Products, 1001-5000 employees

View all 195 answers on this topic

Image Inserts Via HTML Source Code Inconsistent
RSS to Email Offering
No Direct Social Media Integration

Read full review

Justin Germino

Owner of Dragon Blogger Technology

Wells FargoInternet, 1-10 employees

View all 38 answers on this topic

Likelihood to Renew

Act-On8.9

Based on 112 answers

Great product, easy to use, promising roadmap and amazing customer success team.

Read full review

Mark Terry

Digital Marketing Manager

Cobweb SolutionsInformation Technology and Services, 51-200 employees

View all 112 answers on this topic

SendinBlue9.4

Based on 4 answers

We like the features included and they are always working to make it better.

Read full review

Kenny Williamson

Systems Administrator

Black Hills Central ReservationsLeisure, Travel & Tourism, 11-50 employees

View all 4 answers on this topic

Usability

Act-On7.2

Based on 31 answers

Simple to set up, intuitive and easy to create and push new marketing programs.

Read full review

Mark Terry

Digital Marketing Manager

Cobweb SolutionsInformation Technology and Services, 51-200 employees

View all 31 answers on this topic

SendinBlue9.2

Based on 2 answers

I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.

Read full review

Kenny Williamson

Systems Administrator

Black Hills Central ReservationsLeisure, Travel & Tourism, 11-50 employees

View all 2 answers on this topic

Reliability and Availability

Act-On9.1

Based on 14 answers

This product has never been down when I needed it

Read full review

Ian Nate

Sr. Online Marketing Manager

Adaptive Computing51-200 employees

View all 14 answers on this topic

SendinBlue9.1

Based on 1 answer

I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.

Read full review

Nathaniel Bradley

Website Manager

CrosbysWholesale, 11-50 employees

View all 1 answers on this topic

Performance

Act-On8.2

Based on 13 answers

Act-On just keeps improving.

Read full review

Angie J Anderson

Practice Lead | Managing Consultant (Demand)

StarshotMarketing and Advertising, 11-50 employees

View all 13 answers on this topic

SendinBlue9.1

Based on 1 answer

Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.

Read full review

Nathaniel Bradley

Website Manager

CrosbysWholesale, 11-50 employees

View all 1 answers on this topic

Support

Act-On8.8

Based on 38 answers

One of the BEST support teams I've ever dealt with.

Read full review

David Wank, DMD

Web Developer, Search Engine Optimization and Social Media Consultant

Short Hills Design, LLCInternet, 1-10 employees

View all 38 answers on this topic

SendinBlue9.0

Based on 4 answers

I had contacted customer support regarding adding extra credit to my account. I was able to get a response within 24 hours from someone who knew what they were talking about.

Read full review

Nathaniel Bradley

Website Manager

CrosbysWholesale, 11-50 employees

View all 4 answers on this topic

In-Person Training

Act-On8.7

Based on 4 answers

My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.

Read full review

Vinny Poliseno

Digital Marketing Manager

Salsa Labs, Inc.Internet, 51-200 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Online Training

Act-On9.3

Based on 16 answers

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.

Read full review

Carrie Scheetz

Tradeshow & Event Specialist

Quanex Building Products Corporation1001-5000 employees

View all 16 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Implementation

Act-On8.6

Based on 22 answers

They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.

Read full review

Chad Burmeister

Vice President, Sales & Marketing

ConnectAndSell, IncComputer Software, 51-200 employees

View all 22 answers on this topic

SendinBlue10.0

Based on 1 answer

If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.

Read full review

Kenny Williamson

Systems Administrator

Black Hills Central ReservationsLeisure, Travel & Tourism, 11-50 employees

View all 1 answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.

Read full review

Mark Terry

Digital Marketing Manager

Cobweb SolutionsInformation Technology and Services, 51-200 employees

View all 195 answers on this topic

The newsletter plug-in for WordPress accomplished the automation tasks but delivery was slow. It also didn't manage the subscriber lists well and often had problems with broken links when using the tags functionality.Mailjet accomplished the objective but customer service was poor. Their pricing plans were also not as flexible. At my volume, I actually saved money by going with SendinBlue. Other volumes may differ.

Read full review

Cameron Andrews

Owner

Paramount Twin, Inc.Entertainment, 11-50 employees

View all 38 answers on this topic

Scalability

Act-On9.1

Based on 1 answer

No answer on this topic is available.

SendinBlue9.1

Based on 1 answer

They have multiple options for upgrading bigger senders or if you need more emails sent in a month.

Read full review

Nathaniel Bradley

Website Manager

CrosbysWholesale, 11-50 employees

View all 1 answers on this topic

Return on Investment

We now know how digital campaigns perform.
Marketing is much more agile going to market and promoting specific messages.
We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.

Read full review

Diogo Cabral

CRM & Marketing Automation Lead

Driven®Information Technology and Services, 1-10 employees

View all 195 answers on this topic

Better conversion
Lower cost
Better customer service

Read full review

Douglas E Brown

Editor in Chief

Newswire NetworkBroadcast Media, 11-50 employees

View all 38 answers on this topic

Pricing Details

Act-On

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Act-On Editions & Modules

Act-On

Edition

Professional

$9001

Enterprise

$2,0002

1. per month (starts at 2,500 active contacts)

2. per month ( starts at 2,500 active contacts)

Additional Pricing Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SendinBlue

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

SendinBlue Editions & Modules

SendinBlue

Edition

Free

0.001

Micro

$252

Bronze

$393

Silver

$664

Gold

$1735

Platinum

$3346

Diamond

$6037

1. 600 / Day

2. 40,000 / Month

3. 60,000 / Month

4. 120,000 / Month

5. 350,000 / Month

6. 750,000 / Month

7. 3 Million / Month

Additional Pricing Details

SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.

Add comparison

Likelihood to Recommend

Act-On

SendinBlue

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support

In-Person Training

Online Training

Implementation

Alternatives Considered

Scalability

Return on Investment

Screenshots

Pricing Details

Act-On

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Act-On Editions & Modules

Edition

Additional Pricing Details

SendinBlue

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

SendinBlue Editions & Modules

Edition

Additional Pricing Details

Rating Summary