What users are saying about

Act-On vs SendinBlue

Act-On

345 Ratings

SendinBlue

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Top Rated
57 Ratings

Act-On

345 Ratings
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Score 7 out of 101

Based on 345 reviews and ratings

SendinBlue

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Top Rated
57 Ratings
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Score 8.1 out of 101

Based on 57 reviews and ratings

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.

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Fedor Paretsky
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SendinBlue

Pricing is very competitive, and a great value compared to Constant Contact, etc. At the end of the day, deliverability of email is the only metric that really matters. We have emailed through a few services, and the open and click rates with SendinBlue are better than with any other service we have tried.

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Douglas E Brown
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Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
SendinBlue
7.5
WYSIWYG email editor
Act-On
8.1
SendinBlue
8.0
Dynamic content
Act-On
7.4
SendinBlue
7.9
Ability to test dynamic content
Act-On
7.0
SendinBlue
7.2
Landing pages
Act-On
7.1
SendinBlue
6.0
A/B testing
Act-On
6.8
SendinBlue
6.5
Mobile optimization
Act-On
6.6
SendinBlue
7.6
Email deliverability
Act-On
7.9
SendinBlue
8.0
List management
Act-On
6.7
SendinBlue
8.1
Triggered drip sequences
Act-On
9.0
SendinBlue
8.0

Lead Management

Act-On
7.4
SendinBlue
—
Lead nurturing
Act-On
7.1
SendinBlue
—
Lead scoring and grading
Act-On
7.7
SendinBlue
—
Data quality management
Act-On
7.9
SendinBlue
—
Automated sales alerts and tasks
Act-On
7.1
SendinBlue
—

Campaign Management

Act-On
7.8
SendinBlue
—
Calendaring
Act-On
6.8
SendinBlue
—
Event/webinar marketing
Act-On
8.7
SendinBlue
—

Social Media Marketing

Act-On
8.2
SendinBlue
—
Social sharing and campaigns
Act-On
8.2
SendinBlue
—
Social profile integration
Act-On
8.2
SendinBlue
—

Reporting & Analytics

Act-On
6.2
SendinBlue
7.7
Dashboards
Act-On
6.0
SendinBlue
8.0
Standard reports
Act-On
6.6
SendinBlue
8.3
Custom reports
Act-On
6.1
SendinBlue
6.8

Platform & Infrastructure

Act-On
7.4
SendinBlue
—
API
Act-On
8.9
SendinBlue
—
Role-based workflow & approvals
Act-On
7.2
SendinBlue
—
Customizability
Act-On
6.9
SendinBlue
—
Integration with Salesforce.com
Act-On
8.0
SendinBlue
—
Integration with Microsoft Dynamics CRM
Act-On
6.7
SendinBlue
—
Integration with SugarCRM
Act-On
7.0
SendinBlue
—

Pros

  • Constant evolution of the product.
  • Fantastic landing page and email builder.
  • Great handling of email sending, bounce and traffic.
  • Great website website analysis tools.
  • As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.

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Diogo Cabral
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  • Customer service at SendinBlue is outstanding. Eric is always available by phone to help with any issues that we have.
  • The SendinBlue platform is intuitive and easy to use.
  • Our email gets opened and read when we use SendinBlue.

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Douglas E Brown
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Cons

  • There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.

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Melodie Pierson
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  • Lowest price tier is too expensive for light users. We have to use the credit system and thus to separate the personal and the newsletter accounts and that is inconvenient.
  • Mail automation part is a bit clunky in the UI
  • There are some weird behaviors when it comes to sorting collected emails in groups
  • Support is sub par
  • No easy access to bounced email alerts

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Shachar Tal
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Likelihood to Renew

Act-On8.9
Based on 112 answers
Love the product, love the support.Easy to use. Just trained my newest staff member how to use it. Without watching the videos (she will), she has already designed an email, form, programmed the lead flow and scheduled the blast....in one week.

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Tom Grissinger profile photo
Tom Grissinger
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SendinBlue9.4
Based on 4 answers
Great value, ease of use, efficient, great open rates.

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Christopher Crowhurst
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Usability

Act-On7.2
Based on 31 answers
There are occasionally menu items that aren't always the most intuitive to find

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Ian Nate
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SendinBlue9.2
Based on 2 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.

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Kenny Williamson
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Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it

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Ian Nate
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SendinBlue9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.

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Nathaniel Bradley
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Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.

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Angie J Anderson
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SendinBlue9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.

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Nathaniel Bradley
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Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.

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Amanda Hurley
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SendinBlue9.0
Based on 4 answers
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.

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Justin Germino
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In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.

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Vinny Poliseno
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No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.

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Carrie Scheetz
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No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.

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Charles Harte
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SendinBlue10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.

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Kenny Williamson
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Alternatives Considered

I kind of already covered this in my previous response.Manticore - Nice people, product didn't integrate with Oracle CRM, used it for email blasting only. Such a disappointment on the integration.Oracle CRM Marketing Automation - Good product, I believe it's being phased out since they purchased Eloqua. Long wait on support. I can't recommend it based on this. Hire a consultant to help you get started which adds to your expense.Evaluated:Marketo - VERY detailed, did cool stuff, but lots to program and set up. More than we needed and I didn't have time to spend that much time programming it.Eloqua - Okay product - some good stuff here, but sales rep. was rough. Based on previous experience with Oracle support, it was ruled out.Pardot - Good product, good sales team, seriously considered it. Plus, SF.com owns them which meant it will easily integrate with SF.com. Support - fill out the form was the tie breaker. There were a few other things Act-On shared with me that also tipped the scales as well.

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Tom Grissinger
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SIB offers a simple interface that helps you create great emails that get into the right inbox, every time. If you want a flashy interface that is only that, seek another provider. If you want a serious and top-notch email marketing program, SIB delivers in a big way. I have come to trust this provider and applaud them for developing a solid, secure and sturdy solution that gets our CTA out to those who buy. Give it a try and I am confident you will thank yourself for making such a wise choice in the selection of your email marketing program

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David Faustina
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Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
SendinBlue9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.

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Nathaniel Bradley
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Return on Investment

  • Improved market segmentation leading to improved leads/sales/roi for the sales team.
  • Provides great insight into use interaction and behavior.
  • Forms and landing pages allow you to create unique customer service tools and automated emails for customer service.

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Lindsay Wilson
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  • Deliverability: SIB protects their sending IP and this shows with the rate of delivery. Junk senders are cautioned, this is not the solution for you.
  • Simplicity: Cut the time it takes to get professional email campaigns out to your audience. Less time = less labor expense.
  • All in one solution allows you to capture and maintain both SMTP and SMS under one program and this has made segmentation and campaigning less annoying and tedious.

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David Faustina
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Pricing Details

Act-On

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SendinBlue

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
SendinBlue Editions & Modules
SendinBlue
Edition
Free
0.001
Micro
$252
Bronze
$393
Silver
$664
Gold
$1735
Platinum
$3346
Diamond
$6037
1. 600 / Day
2. 40,000 / Month
3. 60,000 / Month
4. 120,000 / Month
5. 350,000 / Month
6. 750,000 / Month
7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.