What users are saying about
Act-On vs Sendinblue
400 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 400 reviews and ratings
Sendinblue
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151 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.4 out of 100
Based on 151 reviews and ratings
Feature Set Ratings
- Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
9.0
Act-On
90%

6.9
Sendinblue
69%
Act-On Software ranks higher in 9/9 features
Act-On Software ranks higher in 9/9 features
WYSIWYG email editor
9.4
94%
112 Ratings

8.2
82%
79 Ratings
Dynamic content
9.2
92%
92 Ratings

6.6
66%
70 Ratings
Ability to test dynamic content
8.7
87%
92 Ratings

6.3
63%
67 Ratings
Landing pages
9.0
90%
108 Ratings

6.0
60%
11 Ratings
A/B testing
9.2
92%
95 Ratings

6.5
65%
10 Ratings
Mobile optimization
9.2
92%
103 Ratings

7.0
70%
79 Ratings
Email deliverability reporting
8.7
87%
220 Ratings

7.6
76%
126 Ratings
List management
9.0
90%
111 Ratings

7.3
73%
84 Ratings
Triggered drip sequences
8.6
86%
87 Ratings

6.9
69%
48 Ratings
Lead Management
9.3
Act-On
93%

Sendinblue
Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features
Act-On Software ranks higher in 4/4 features
Lead nurturing
9.4
94%
104 Ratings

N/A
0 Ratings
Lead scoring and grading
9.4
94%
104 Ratings

N/A
0 Ratings
Data quality management
9.3
93%
102 Ratings

N/A
0 Ratings
Automated sales alerts and tasks
9.2
92%
95 Ratings

N/A
0 Ratings
Campaign Management
8.0
Act-On
80%

Sendinblue
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Calendaring
6.8
68%
8 Ratings

N/A
0 Ratings
Event/webinar marketing
9.2
92%
76 Ratings

N/A
0 Ratings
Social Media Marketing
9.3
Act-On
93%

Sendinblue
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Social sharing and campaigns
9.3
93%
69 Ratings

N/A
0 Ratings
Social profile integration
9.3
93%
63 Ratings

N/A
0 Ratings
Reporting & Analytics
8.9
Act-On
89%

7.2
Sendinblue
72%
Act-On Software ranks higher in 3/3 features
Act-On Software ranks higher in 3/3 features
Dashboards
8.7
87%
109 Ratings

8.0
80%
19 Ratings
Standard reports
8.7
87%
112 Ratings

6.9
69%
83 Ratings
Custom reports
9.4
94%
84 Ratings

6.8
68%
10 Ratings
Platform & Infrastructure
9.0
Act-On
90%

Sendinblue
Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features
Act-On Software ranks higher in 6/6 features
API
8.9
89%
67 Ratings

N/A
0 Ratings
Role-based workflow & approvals
8.9
89%
71 Ratings

N/A
0 Ratings
Customizability
9.4
94%
89 Ratings

N/A
0 Ratings
Integration with Salesforce.com
9.3
93%
65 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.2
92%
36 Ratings

N/A
0 Ratings
Integration with SugarCRM
8.3
83%
29 Ratings

N/A
0 Ratings
Pre-Send Testing
Act-On
Feature Set Not Supported
N/A

7.1
Sendinblue
71%
Sendinblue ranks higher in 1/1 features
Sendinblue ranks higher in 1/1 features
Link Tracking
N/A
0 Ratings

7.1
71%
34 Ratings
Attribute Ratings
- Act-On Software is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
- Sendinblue is rated higher in 3 areas: Likelihood to Renew, Performance, Implementation Rating
- Act-On Software and Sendinblue are tied in 2 areas: Availability, Product Scalability
Likelihood to Recommend
9.4
Act-On
94%
219 Ratings

6.7
Sendinblue
67%
88 Ratings
Likelihood to Renew
8.9
Act-On
89%
112 Ratings

9.1
Sendinblue
91%
6 Ratings
Usability
9.1
Act-On
91%
32 Ratings

8.5
Sendinblue
85%
5 Ratings
Availability
9.1
Act-On
91%
28 Ratings

9.1
Sendinblue
91%
2 Ratings
Performance
8.2
Act-On
82%
26 Ratings

9.1
Sendinblue
91%
2 Ratings
Support Rating
7.3
Act-On
73%
78 Ratings

6.2
Sendinblue
62%
12 Ratings
In-Person Training
8.7
Act-On
87%
4 Ratings

Sendinblue
N/A
0 Ratings
Online Training
9.3
Act-On
93%
16 Ratings

Sendinblue
N/A
0 Ratings
Implementation Rating
8.6
Act-On
86%
44 Ratings

10.0
Sendinblue
100%
2 Ratings
Product Scalability
9.1
Act-On
91%
1 Rating

9.1
Sendinblue
91%
1 Rating
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Database Software Engineer
Best Web Design Ltd.Information Technology & Services, 11-50 employees
Sendinblue
The primary reason I selected Sendinblue is their "Pricing Model", specifically, they allow a client to keep an unlimited number of account/contact records or "recipients" without impacting plan price. We service a number of different vertical markets and industries, consequently, we keep a very large number of contacts online and I do not have to pay additionally for them. My cost is as it should be, based on the number of users and the number of outbound emails sent each month.
President
Paradigm Marketing GroupBroadcast Media, 1-10 employees
Pros
Act-On
- Establishes a simple but very decisive way of how to perform specialized marketing work.
- It includes the monitoring of advertising networks or account management on digital platforms and social networks.
- The support is solid; it takes all the suggestions and doubts I have regarding the software.
Director of People Ops
Marcus Thomas LLCMarketing & Advertising, 51-200 employees
Sendinblue
- Sendinblue allows you to send emails that do not arrive in spam
- Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
- Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Infographiste
val d'ardenne tourismeRecreational Facilities & Services, 1-10 employees
Cons
Act-On
- The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
- The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
- There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

Verified User
Administrative Assistant in Marketing
Computer Software Company, 11-50 employeesSendinblue
- Sendinblue does not have search marketing features for search through website customers, which means that it is not good for tracking depending on the activity of our customers.
- Something very bad about Sendinblue is that it allows to communicate with customers only through emails, without offering any possibilities to automate and synchronize interactions through text messages, phone calls and even with smart messages that serve mostly for time saving by the user, as it happens to be in some similar services, which means that Sendinblue is maybe one of the mail marketing services with less multi-channel capabilities.
- It also does not automate much the synchronization functions with sales software which other services like mailjet, as they do not fully cover the need to do integrated email marketing campaigns once you are working with Sendinblue through its mailjet integration, and the sending data is not updated, so it is not possible to review the progress of the campaign from this platform.
Senior Software Engineer
SSDIGITALCOMarketing & Advertising, 201-500 employees
Pricing Details
Act-On
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$900 per month (starts at 2,500 active contacts)
Act-On Editions & Modules
Edition
Professional | $9001 |
---|---|
Enterprise | $2,0002 |
- per month (starts at 2,500 active contacts)
- per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.Sendinblue
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 per month
Sendinblue Editions & Modules
Edition
Free | $01 |
---|---|
Lite | $251 |
Premium | $651 |
Enterprise | Contact sales team |
- per month
- none
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.Likelihood to Renew
Act-On
Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Marketing Manager
AnachronComputer Software, 51-200 employees
Sendinblue
Sendinblue 9.1
Based on 6 answers
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Owner
Paramount Twin, Inc.Entertainment, 11-50 employees
Usability
Act-On
Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
CRM & Marketing Automation Lead
Driven®Information Technology and Services, 1-10 employees
Sendinblue
Sendinblue 8.5
Based on 5 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Systems Administrator
Black Hills Central ReservationsLeisure, Travel & Tourism, 11-50 employees
Reliability and Availability
Act-On
Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Editor / Director of Content Marketing
American Endowment FoundationFinancial Services, 11-50 employees
Sendinblue
Sendinblue 9.1
Based on 2 answers
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Website Manager
CrosbysWholesale, 11-50 employees
Performance
Act-On
Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesSendinblue
Sendinblue 9.1
Based on 2 answers
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Website Manager
CrosbysWholesale, 11-50 employees
Support Rating
Act-On
Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Managing Consultant
HakaperoMarketing and Advertising, 1-10 employees
Sendinblue
Sendinblue 6.2
Based on 12 answers
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Owner of Dragon Blogger Technology
Wells FargoInternet, 1-10 employees
In-Person Training
Act-On
Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

Verified User
Director in Marketing
Management Consulting Company, 11-50 employeesSendinblue
No score
No answers yet
No answers on this topic
Online Training
Act-On
Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Tradeshow & Event Specialist
Quanex Building Products Corporation1001-5000 employees
Sendinblue
No score
No answers yet
No answers on this topic
Implementation Rating
Act-On
Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Joined Fuzzy Logix in Nov. 2011
........Information Technology and Services, 11-50 employees
Sendinblue
Sendinblue 10.0
Based on 2 answers
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Systems Administrator
Black Hills Central ReservationsLeisure, Travel & Tourism, 11-50 employees
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Sr. Project Manager
Big PresenceMarketing and Advertising, 11-50 employees
Sendinblue
For email creation, delivering, and reporting, I would put Sendinblue in the same category (if not higher for overall value) as the other email platforms I have used.

Verified User
Manager in Marketing
Telecommunications Company, 501-1000 employeesScalability
Act-On
Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesSendinblue
Sendinblue 9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Website Manager
CrosbysWholesale, 11-50 employees
Return on Investment
Act-On
- With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Sendinblue
- ROI updates and follow-ups are fully possible through Sendinblue, which has its own ROI management system, so it is easy to identify the evolution of ROI versus past marketing campaigns and the level of ROI obtained from them.
- The marketing level of our business has managed to increase a lot, and with this increase, it has also improved the ROI percentage that we used to collect by covering smaller campaigns with less potential, which makes it very clear that Sendinblue is a service with good results.
Law Practice
LAWYERBESLegal Services, 201-500 employees