What users are saying about
Top Rated
375 Ratings
70 Ratings
Top Rated
375 Ratings
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Score 7.4 out of 100
70 Ratings
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Score 5.8 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Sendinblue

SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.
Tim Sleeper | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Sendinblue
7.0
WYSIWYG email editor
Act-On
7.4
Sendinblue
8.1
Dynamic content
Act-On
7.0
Sendinblue
7.5
Ability to test dynamic content
Act-On
7.1
Sendinblue
7.0
Landing pages
Act-On
7.6
Sendinblue
6.0
A/B testing
Act-On
7.3
Sendinblue
6.5
Mobile optimization
Act-On
8.2
Sendinblue
8.0
Email deliverability reporting
Act-On
8.1
Sendinblue
7.9
List management
Act-On
8.5
Sendinblue
6.0
Triggered drip sequences
Act-On
8.2
Sendinblue
5.7

Lead Management

Act-On
7.8
Sendinblue
Lead nurturing
Act-On
8.3
Sendinblue
Lead scoring and grading
Act-On
8.1
Sendinblue
Data quality management
Act-On
7.1
Sendinblue
Automated sales alerts and tasks
Act-On
7.6
Sendinblue

Campaign Management

Act-On
7.5
Sendinblue
Calendaring
Act-On
6.8
Sendinblue
Event/webinar marketing
Act-On
8.2
Sendinblue

Social Media Marketing

Act-On
6.1
Sendinblue
Social sharing and campaigns
Act-On
6.4
Sendinblue
Social profile integration
Act-On
5.9
Sendinblue

Reporting & Analytics

Act-On
7.0
Sendinblue
6.9
Dashboards
Act-On
7.2
Sendinblue
8.0
Standard reports
Act-On
7.5
Sendinblue
5.8
Custom reports
Act-On
6.3
Sendinblue
6.8

Platform & Infrastructure

Act-On
7.9
Sendinblue
API
Act-On
6.9
Sendinblue
Role-based workflow & approvals
Act-On
7.6
Sendinblue
Customizability
Act-On
7.1
Sendinblue
Integration with Salesforce.com
Act-On
8.3
Sendinblue
Integration with Microsoft Dynamics CRM
Act-On
8.4
Sendinblue
Integration with SugarCRM
Act-On
8.8
Sendinblue

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Sendinblue

  • Fast newsletter delivery to a large subscriber base
  • Fair pricing allows small companies to get use of the features with a small subscriber base and then scale up as their subscriber base grows.
  • APIs allow you to fully automate the process of generating and delivering newsletters. My web staff updates the website information, and sends the newsletter from my website back end. They do not ever even have to log in to SendinBlue. This creates a level of simplicity that prevents errors.
Cameron Andrews | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Sendinblue

  • Would like to have emails sent directly from our server (without extra charge). We noticed recently emails now come from sendinblue.com vs. a server with a series of numbers so this is a definite improvement!
  • Would like to see our actual subscriber base number (total minus blacklist)
  • Was initially difficult to figure out how to create newsletter signup to match the layout of our website but eventually our developer figured out a workaround.
  • Sometimes when you click on the editing box, you end up going out to the hyperlink specified instead of edit box, this is sometimes annoying.
Michelle Young | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Sendinblue

Sendinblue 9.4
Based on 4 answers
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Cameron Andrews | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Sendinblue

Sendinblue 8.0
Based on 3 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 26 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Sendinblue

Sendinblue 9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Sendinblue

Sendinblue 6.0
Based on 5 answers
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Justin Germino | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Sendinblue

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Sendinblue

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Sendinblue

Sendinblue 10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson | TrustRadius Reviewer

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Sendinblue

Sendinblue advertises itself as being better than Mailchimp, which if you think about it is awful advertising campaign, putting one company down to raise another. But despite this, Mailchimp actually lets people use their account for good whereas Sendinblue seems to be doing the opposite. Plus Mailchimp is easier to use and navigate around, and doesn't take a long time to set up. The only downside is that you can't have unlimited contacts which is why we changed to Sendinblue.
Emi Howell | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
No answer on this topic is available.

Sendinblue

Sendinblue 9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Sendinblue

  • Deliverability: SIB protects their sending IP and this shows with the rate of delivery. Junk senders are cautioned, this is not the solution for you.
  • Simplicity: Cut the time it takes to get professional email campaigns out to your audience. Less time = less labor expense.
  • All in one solution allows you to capture and maintain both SMTP and SMS under one program and this has made segmentation and campaigning less annoying and tedious.
David Faustina | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sendinblue

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sendinblue Editions & Modules

Edition
Free0.001
Micro$252
Bronze$393
Silver$664
Gold$1735
Platinum$3346
Diamond$6037
  1. 600 / Day
  2. 40,000 / Month
  3. 60,000 / Month
  4. 120,000 / Month
  5. 350,000 / Month
  6. 750,000 / Month
  7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.

Rating Summary

Likelihood to Recommend

Act-On
7.8
Sendinblue
5.4

Likelihood to Renew

Act-On
8.9
Sendinblue
9.4

Usability

Act-On
9.1
Sendinblue
8.0

Reliability and Availability

Act-On
9.1
Sendinblue
9.1

Performance

Act-On
8.2
Sendinblue
9.1

Support Rating

Act-On
7.3
Sendinblue
6.0

In-Person Training

Act-On
8.7
Sendinblue

Online Training

Act-On
9.3
Sendinblue

Implementation Rating

Act-On
8.6
Sendinblue
10.0

Scalability

Act-On
9.1
Sendinblue
9.1

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