What users are saying about
342 Ratings

SendinBlue

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Top Rated
56 Ratings
342 Ratings
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Score 7 out of 101

SendinBlue

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Top Rated
56 Ratings
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Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

SendinBlue

SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.
Tim Sleeper profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
SendinBlue
7.5
WYSIWYG email editor
Act-On
7.9
SendinBlue
8.0
Dynamic content
Act-On
7.1
SendinBlue
7.8
Ability to test dynamic content
Act-On
6.7
SendinBlue
7.2
Landing pages
Act-On
7.0
SendinBlue
6.0
A/B testing
Act-On
6.9
SendinBlue
6.5
Mobile optimization
Act-On
6.8
SendinBlue
7.6
Email deliverability
Act-On
7.8
SendinBlue
8.0
List management
Act-On
6.4
SendinBlue
8.1
Triggered drip sequences
Act-On
9.2
SendinBlue
8.0

Lead Management

Act-On
7.3
SendinBlue
Lead nurturing
Act-On
7.0
SendinBlue
Lead scoring and grading
Act-On
7.4
SendinBlue
Data quality management
Act-On
7.9
SendinBlue
Automated sales alerts and tasks
Act-On
6.7
SendinBlue

Campaign Management

Act-On
7.6
SendinBlue
Calendaring
Act-On
6.8
SendinBlue
Event/webinar marketing
Act-On
8.5
SendinBlue

Social Media Marketing

Act-On
7.9
SendinBlue
Social sharing and campaigns
Act-On
7.9
SendinBlue
Social profile integration
Act-On
7.9
SendinBlue

Reporting & Analytics

Act-On
5.7
SendinBlue
7.7
Dashboards
Act-On
5.5
SendinBlue
8.0
Standard reports
Act-On
6.0
SendinBlue
8.3
Custom reports
Act-On
5.7
SendinBlue
6.8

Platform & Infrastructure

Act-On
7.3
SendinBlue
API
Act-On
9.2
SendinBlue
Role-based workflow & approvals
Act-On
6.8
SendinBlue
Customizability
Act-On
6.7
SendinBlue
Integration with Salesforce.com
Act-On
8.0
SendinBlue
Integration with Microsoft Dynamics CRM
Act-On
6.1
SendinBlue
Integration with SugarCRM
Act-On
7.0
SendinBlue

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • It has a great array of stats given. It will tell you how many open the emails, unsubscribe, and even what links they click. These are all easily found and are useful in changing marketing strategies.
  • It's very user-friendly. SendinBlue was the first email list product I used and it was very easy to get it set up and start a campaign.
  • SendinBlue also has a very good pricing structure. Our company was able to use the free tier for a while before upgrading. This makes it easy for smaller businesses to make use of email marketing without requiring a lot of upfront costs.
Tim Sleeper profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Image Inserts Via HTML Source Code Inconsistent
  • RSS to Email Offering
  • No Direct Social Media Integration
Justin Germino profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
SendinBlue9.4
Based on 4 answers
We like the features included and they are always working to make it better.
Kenny Williamson profile photo

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
SendinBlue9.2
Based on 2 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
SendinBlue9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
SendinBlue9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley profile photo

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
SendinBlue9.0
Based on 4 answers
I had contacted customer support regarding adding extra credit to my account. I was able to get a response within 24 hours from someone who knew what they were talking about.
Nathaniel Bradley profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
SendinBlue10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson profile photo

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
The newsletter plug-in for WordPress accomplished the automation tasks but delivery was slow. It also didn't manage the subscriber lists well and often had problems with broken links when using the tags functionality.Mailjet accomplished the objective but customer service was poor. Their pricing plans were also not as flexible. At my volume, I actually saved money by going with SendinBlue. Other volumes may differ.
Cameron Andrews profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
SendinBlue9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Better conversion
  • Lower cost
  • Better customer service
Douglas E Brown profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SendinBlue

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
SendinBlue Editions & Modules
SendinBlue
Edition
Free
0.001
Micro
$252
Bronze
$393
Silver
$664
Gold
$1735
Platinum
$3346
Diamond
$6037
1. 600 / Day
2. 40,000 / Month
3. 60,000 / Month
4. 120,000 / Month
5. 350,000 / Month
6. 750,000 / Month
7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.